Innovation informed by mega-trends and the countless trends that … · 2020. 7. 29. · define the...
Transcript of Innovation informed by mega-trends and the countless trends that … · 2020. 7. 29. · define the...
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HELPFULL JOYNING POST-
DEMOGRAPHIC
REMAPPED
LOCAL LOVE UBITECH EPHEMERAL FUZZYNOMICS
PLAYSUMERS
YOUNIVERSE
PRICING
PANDEMONIUM
INFOLUST
HUMAN BRANDS BETTER BUSINESSBETTERMENTSTATUS SEEKERS
Innovation informed by mega-trends and the countless trends that define the future of consumer preferences.
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Brands are changing your customer’s expectations
all the time. Customer desires and needs are
constantly evolving.
The 16 mega-trends, and countless trends that
define the future of consumer preferences are:
”…. the big, slow-moving currents – that taken
together form a complete picture of consumerism today and where it’s heading. "
Let's use this for innovating our way into an
uncertain future?
Equip your team with skills to scan, spot & analyze
trends and mega trends and generate insights.
And turn insights into innovations. To win in the
marketplace.
Time to spot Trends. And Innovate.
Learn in three weeks!
Picture courtesy: TrendWatching
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KEY HIGHLIGHTS OF THE PROGRAM The Certification Program, is based on TrendWatching’s celebrated
methodology for observing innovations, decoding the underlying
trends, scanning for mega trends, and then applying the methods for
meaningful trend-driven innovation.
3 Live Virtual
SessionsCase Studies &
Team Activities
2 Weeks of
Engagement
Certification
Group Assignments (over 2 weeks duration)
10 Hours
of Training
Picture courtesy: TrendWatching
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Business success is ultimately about answering one simple question correctly: What are your customers going to want next?
“ “
Our job is to figure out what they’re going to want before they do. . . . People don’t know what they want until you show it to them.
“ “– Henry Mason
– Steve Jobs
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Program Design
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The Trend-Driven Innovation (TDI) methodology
developed by TrendWatching addresses a powerful,
counter-intuitive truth to anticipate what people want
next: "Stop looking at customers and start looking at
businesses". That means learning how to draw powerful
insights and identify patterns from the way leading
brands and disruptive startups – from Apple to Airbnb,
Spotify to Swiggy – redefine customer expectations and
create meaningful business opportunities.
This virtual instructor-led workshop has been designed to
give you the basics of the Trend- Driven Innovation
methodology by immersion in collaborative exercises,
dynamic discussions, relevant readings, and quizzes.
01
• Understand the end-to-end trend methodology to
identify and run with meaningful business
opportunities
• Learn how to see patterns in innovations, and
place it within a trend space to track & analyze
relevant trends
• Develop a trend-led strategy for your organization
• Generate innovation ideas from trend insights
• Build foresight and innovation culture in your
organization
• Practice TDI skills through various canvases and
hands-on activities
WORKSHOP
OVERVIEW
WORKSHOP
TAKEAWAYS
02
WORKSHOP PROJECTS &
ASSIGNMENTS
ASSESSMENT
01 02 03
TREND-DRIVEN INNOVATION
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Timeline Description Engagement
MODULE 1
Trend-Driven
Innovation &
Fundamentals
of Trend
Elements
• The participants will learn
the importance of watching
trends, the expectation
economy and stakeholder
capitalism. Understanding
trends and expectation
transfers to derive cross-
industry insights.
MODULE 2
Trend Framework-
Global & Regional
Trends
• Understanding the Trend
hierarchy, trend
categorization, trend
evolution, naming trends and
trend behavior.
• Understanding regional
nuances, trend diffusion, and
factors influencing and
preventing adoption.
MODULE 3
Trends Unpacked
• Get immersed in some of the
key global trends for a post-
covid world.
• Group Assignment:
Megatrend x Innovation
Mapping
60 Min
Expert assisted
60 Min
Expert assisted
1
2
3
Perspective
Understanding
120 min
Interactive,
voting, sharing
Doing and
Experiencing
Day 1. Week 1Workshop Curriculum
Interactive,
voting, sharing
Team activity
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4
5
Timeline Description Engagement
MODULE 4
Using Trends to
Shape Strategy
• Participants will share
feedback and learning's from
the previous session.
• Participants will understand
the trend evaluation,
prioritization and alignment
• It will be followed by exercises
like Trend Evaluation,
Lightbulb Moments, etc.
MODULE 5
Consumer Trend
Radar
• Participants will understand
the Consumer Trend
Radar(CTR).
• They will be set up in breakout
rooms for the subsequent
exercise- CTR hands-on.
• Participants will learn the
techniques and tools to derive
insights from trends and
generate innovations for your
organization
90 min
Team activity
Do it!
Review and
Feedback
Interactive,
voting, sharing
90 min
Interactive,
voting, sharing
Day 2 . Week 2 Workshop Curriculum
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Timeline Description Engagement
MODULE 6
Consumer
Trend Canvas
• Participants to share the
Consumer Trend Canvas
(CTC) and team activity
through break out rooms for
hands on activity on CTC.
MODULE 7
Trend-led
Customer
Journey Mapper
(CJM)
• Participants to map trends
and innovations to customer
journeys through hands on
CJM exercises.
MODULE 8
Trend Department
Best Practices
• Facilitator to discuss
practical ideas to build a
trend-driven culture in the
organization.
• Facilitators wrap up the
session with the learnings
and takeaways
• Q/A with the participants.
• The participants will be
briefed about the
assessment which will follow
post the session.
75 Min
95 Min
Expert assisted
6
7
8
20 min
Interactive,
voting, sharing
Doing and
Experiencing
Interactive,
voting, sharing
Team activity
Team activity
Day 3 . Week 3Workshop Curriculum
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PROGRAM ASSESSMENT
Who should attend?
Certification
Assessment
Final Assessment
Individual final assessment in the form of
MCQ Quiz after the program.
Individuals can take max 2 attempts to attain a
passing criteria of 70%.
Everybody!
Innovation and trends should be at the heart
of every organization to thrive in a fast-
changing world. Whether you’re in the
innovation department, marketing, product
development, strategy or L&D, there are
practical takeaways that you can run with
and bring back to your team.
Participation Certificate
A “Certificate of Completion” will be given after
finishing the final assessment
Practical ideas to build a trend-driven culture in your organization
Mapping trends and innovations to
customer journeys
Trend-led Customer Journeys
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.
COURSE INSTRUCTOR
Nathania Christy
Head of TrendWatching Academy
Nathania Christy is one of TrendWatching’s key speakers, who has delivered
80+ consumer trend keynotes and innovation workshops in major cities
across 4 continents from Stockholm to Singapore to Sydney.
In her current role, she leads the Academy team and is responsible for the
conceptualization and delivery of TrendWatching’s webinars, workshops and
courses to clients across a range of industries. Her client portfolio includes
Danone, HP, Warner Music, Singtel, Beiersdorf, Diageo, Shell, Nestle, and
BBC.
Passionate about the education sector, she regularly provides mentorship and
delivers guest lectures at institutions such as the National University of
Singapore, University of Melbourne, SASIN MBA Thailand, and Hogeschool
van Amsterdam on trend methodology and innovation.
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Founded in Amsterdam in 2002, TrendWatching is one of the
world’s leading consumer trend firms, supported by a network
of 1,700+ spotters in more than 80 countries, who relentlessly
scan the globe for emerging consumer trends and new
innovations.
Their core team is based in Amsterdam, Berlin, Singapore
and New York, and is supported by associates and partners
in more than 20 countries.
Their trend updates inspire 100,000+ business professionals
from 180 countries, subscribing via email, WhatsApp,
Telegram, Slack and more.
About
TrendWatching Partners with
QGLUE for India!
TrendWatching has assisted 1100+ clients
Speak to our team:
www.q-glue.com
About QGLUE
QGLUE is the design and innovation
arm of QAI. It brings a unique Design
and innovation led human-centred
approach to building products, services
and businesses –making future living
better with happier people. QGLUE
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