Innovatie en de Candidate Experience (Textkernel) - Recruitment Innovation Event
Innovation In Recruitment
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Transcript of Innovation In Recruitment
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Innovation in Recruitment: Best Practices to Source & Attract Top Talent
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Employment Branding
Referral Programs
Focus on Hire Quality
Building the Business Case for Recruiting/Budget
Social Networks/Mobile/Video
Better Career Sites/CRM
Dr. John Sullivan, Electronic Recruiting Exchange
Trends Watch
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience
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your candidate…
Engineers
Used e-mail, 73.4%
Used social
networking sites
54.0%
Paid bills on-line,
45.2%
Obtained sports,
news &
information, 40.1%
Made a purchase
for personal use,
40.0%
Obtained financial
information, 35.5%
Used instant
messenger/IM,
30.1%
Watched online
video, 28.4%
Online Activities
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives
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Chain Reaction ROI
Employment Brand
& Recruitment
Strategy
More Quality
Less Quantity
Better Care &
Better Fit
Improved Image
& Turnover
ROI for
Hospital
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally
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Are you selling jobs?
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Why you?why choose you?
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Is your ERP effective…?
1.Make it easy2.Communicate 3.Create brand ambassadors
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally
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Video
SEM
SEO
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Video SEM
SEO
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“NetGeners place more emphasis on personal recommendations than on brand names when deciding which products and
services to buy.” -Economist Intelligence Unit
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The Social Media Presence
•Six of the twelve most visited websites are social
•Social network usage has exceeded Web-based e-mail usage
•More than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month
•Facebook: +600 million•LinkedIn: +100 million •Twitter: +200 million
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Strength in Numbers
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228%
Growth: 2008 through 2010
1382%
82%
137%
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o Employment brando Career informationo Employee testimonialso Cultureo Eventso Community involvement
Branded Careers Page
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TwettiquetteTweeple (Tweeps)TwafficTweetup
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• Network Membership & Reach
Over 100 million professionals*
– ~1 million members joinevery week
– Roughly 1 new sign-upper second
200 countries
English, Spanish, Frenchand now German!
150 industries
Members from all five hundredof the Fortune 500
Latin America
3%
Other
0%
North America
60%
Europe
24%
Asia
8%
Africa
2%
Middle East
1%
Oceania
2%
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B
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“2010: The Year We Stopped Talking”
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“Gen Y doesn’t do email. They consider it a quaint
form of communication, used to keep in touch
with their parents.” -James Chung, Reach Advisors
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Is mobile really the future…?
93% of Americans own a cell phone96% of 18-29 year olds own a cell phonePeople are not just using it to make callsSmart phones are now 30% of the mobile marketSmart phones will take a majority of the market share in 2011More people browse the mobile web daily than read newspapers Phones are “valuable” to people30% of all web traffic will come from mobile phones by 2012
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Mobile Career Site
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SMS Campaign
Mobile SearchMobile Marketing
Engage!Text “Toyotajobs”
to 78257
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QR Codes
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Augmented Reality
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally8. Determine ROI
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Brand Effectiveness
Candidate Experience
Source Channel Effectiveness
Quality of Hire – Fit
Improved Retention
Positive Overall Impact
Measuring your ROI
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10 Steps for Strategy 1. Measure2. Establish goals3. Understand your
audience4. Capture employee
feedback5. Align with organizational
objectives6. Build internally7. Focus externally8. Determine ROI9. Evaluate and evolve10. Never stop learning
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LIFE ISN’T ABOUTFINDING YOURSELF.
LIFE IS ABOUT
CREATINGYOURSELF.
-George Bernard Shaw
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Thank You!
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