Innovation in Plain Sight: ASAE's Experiment with Design Thinking
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Transcript of Innovation in Plain Sight: ASAE's Experiment with Design Thinking
Innovation in Plain SightASAE’s Experiment
with Design Thinking and Co-Creation
Mariah Burton Nelson, CAE VP, Innovation & Planning,
ASAE@TallMariah
“Dr. Sally”
– from Montclair, NJ
“Dr. Art” – from Bloomfield, NJ
Agenda for Today
1) Reverse Q and A2) The Problem3) The ASAE Focus Fra
mework 4) Design Thinking
Experiment5) Lessons Learned
Reverse Q and A
The Problem
“The cost of doing too many small, unproductive projects
is not the financial cost; it’s that you dilute and distract
resources away from doing big, great things.”
-- David Matheson, product-portfolio expert
The Goal: An organized array of relevant, beneficial, high-ROI programs, products, & services
Space to think, plan, make good decisions
Our Solution: ASAE Focus Framework
A disciplined, strategic process for deciding what to create, what to discontinue, and how to balance the whole portfolio
Three Parts
New Products
Whole Other Ideas
Ideas
More Ideas
DecisionsNew & legacy productsYes/No, Go/Kill, Go/Stop
ASAE’s Product Review Criteria
Innovation (not required)
Value (Strategic Fit, Member Needs, Market Viability, Feasibility)
Financial Net (Projected $)
1) Staff/Members Develop Idea
2) Proposal Goes to Focus Team
3) Focus Team Scores Proposal
Two Options
Annual report Categorize productsLook for gaps, opportunitiesWhat should be sunset?
A Funny Thing Happened on the Way to Innovation
Key Findings
1) Only 3 new non-publication products in 2015
2) Most of our products are in the mature phase of the product lifecycle.
The Product Lifecycle
Intro
Growing
Mature
Declining
Create a strategic new-product pipeline
New Products
Whole Other Ideas
Ideas
More Ideas
Chose to Use Design Thinking
Design thinking is a systematic, human-centered approach to problem-solving.
Design Thinking (UVA method)1) WHAT IS? 2) WHAT IF?
3) WHAT WOWS? 4) WHAT WORKS?
• Research• Interview• Empathy
1) WHAT IS?
2) WHAT IF?
3) WHAT WOWS?
4) WHAT WORKS?
* 28 Interviewees* 40 Workshop Attendees * 8 Feedback Providers
THINKING IS EXHAUSTING
Same Thing: Leadership Retreat
New problem: Too many ideas
Idea Screen
Sum: Design Thinking Framework1) WHAT IS? 2) WHAT IF?
3) WHAT WOWS? 4) WHAT WORKS?
5 Lessons Learned
Lessons Learned1) People won’t necessarily share your
excitement about innovation.
Lessons Learned1) People won’t necessarily share your
excitement about innovation. 2) People will fear that innovation will
mean too much work for them.
Lessons Learned1) People don’t necessarily share your
excitement about innovation. 2) People will fear that innovation will
mean too much work for them.3) People will be reluctant to propose ideas
that might be rejected.
Lessons Learned1) People won’t necessarily share your
excitement about innovation. 2) People will fear that innovation will
mean too much work for them.3) People will be reluctant to propose ideas
that might be rejected.4) People only support things they help to
create.
Lessons Learned1) People won’t necessarily share your
excitement about innovation. 2) People will fear that innovation will mean too
much work for them.3) People will be reluctant to propose ideas that
might be rejected.4) People only support things they help to
create.5) Hofstadter’s Law: Everything always takes
longer than you think, even when you take into consideration Hofstadter’s Law.
Questions or Comments?