Innovation in Near Beer - AB InBev · Lena Wang Innovation Director. Connection with Strategy....
Transcript of Innovation in Near Beer - AB InBev · Lena Wang Innovation Director. Connection with Strategy....
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Innovation in Near BeerLena WangInnovation Director
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Connection with Strategy
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Personal Introduction
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Beer
Hard Liquor
Baijiu
Wine
RTDNormal Beer Premium Beer Wine Baijiu RTD Spirits
Alcohol Category Price Per Serving
Opportunities in Other Alcohol Categories
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Top 2 Growth Driven Platforms
Serving up a great night out Relaxation & Bonding
YOUNG ADULTS (LDA) BEYOND BEEROthers
Beer Beer
Others
Explore Opportunities in the Total Alcohol Landscape
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Our Opportunity
Strong Route to Market
Fermentation know-how
Brand Building Ability
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INTERNATIONAL PROFESSIONAL COCKTAIL
Naturally Fermented
Endorsed by Budweiser
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Professional Cocktail Brand
Inspired by Global Classical Cocktails6 Flavors
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Full Portfolio for Different Channels
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Start the Journey in China
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Johnny Appleseed Cider
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Sales Volume
+9%
201420132012201120102009
* Data is for Cider category in the world
23MHL
Cider is Growing Worldwide
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Female alcohol drinkers
Young alcohol drinkers
630 Million Female
Provide more Choices to Female and Young consumers
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Product is Well Accepted by Consumers in Tests
All from Apple
Naturally Fermented
Great Taste
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Liquid with 3 Layers of Taste Enjoyment
Naturally sweet and sour Smooth taste of wine Crispy bubbles
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Suitable for Multiple Occasions
No matter if you are in a
Family party,
or KTV with friends
or personal drinking occasion,
JA Cider is always your best choice.
Relaxation & Bonding
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Young Celebrity Endorsement