Innovation Igniter-Elearning
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Transcript of Innovation Igniter-Elearning
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are both inside and outside the walls of Cognizant
-Frank D’souza
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CREATIVITY
Iron bar Horse Shoe Needle Watch Spring
510.5
3,2852,50,000
DOLLARS
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CREATIVITY
D O L L A R S
So what is the key to increasing those numbers before the big word…
CREATIVITY
The answer is just one word…
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CREATIVITY
Are you creative?
What does your mind see when you hear the word creative?
This?
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CREATIVITY
Are you creative?
What does your mind see when you hear the word creative?
This?
Or This?
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CREATIVITY-
a f e w t e rm sCreativityThe skill & imagination to create new things.
InventionAnything created for the first time through use of imagination.
Innovation-The practical application of creative ideas, in which the viable offering is new to a specific context and time. -Provides value to user and provider-Gartner’s definition: The successful realization of novel ideas that create value for an organization.
Creative confidenceThe natural ability to come up with new idea and the courage to try them out.
-David M. Kelly,IDEO Founder
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WHY INNOVATE?
Organizations lose their market to others , if they don’t innovate
lost to
lost to
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WHY WE DON’T INNOVATE?
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THE MAGIC OF INNOVATION- B o s t o n C o n s u l t i n g
G r o u p ( B C G )
input/technology process market-facing
sust
ain
ing
en
hanci
ng
bre
akt
hro
ugh
b y in c re
a s i ng c
rea t i
v e confi
dence
OU
R AIMim
pact
of
innovati
on
innovation
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IMPACT OF INNOVATION
Innovations that help sustain the current competitive advantage
Innovations that help the organization gain a clear advantage within market boundaries
Innovations that help the organization redefine market boundaries
impact
of
innovati
on
sust
ain
ing
en
hanci
ng
bre
akt
hro
ugh
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KEY SKILLS FOR INNOVATION
Ass
oci
ati
ng
Ob
serv
ing
Experi
menti
ng
Qu
est
ion
ing
Netw
ork
ing
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KEY SKILLS FOR INNOVATION
Asso
ciatin
g
Ability to connect seemingly unrelated questions, problems, ideas from different fields
desire to create efficient markets
fiancé couldn’t find dispensers
local classifieds ads were
ineffective
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KEY SKILLS FOR INNOVATION
Asso
ciatin
g
Ability to connect seemingly unrelated questions, problems, ideas from different fields
art of calligraphy meditation fine details of mercedes benz
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Ob
serv
ing
Often the surprises that lead to new business ideas come from watching other people work and live their normal lives.
Gench
i G
enbuts
u
KEY SKILLS FOR INNOVATION
Go a
nd
see fo
r yourse
lf
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Experim
entin
gKEY SKILLS FOR INNOVATION
Create PrototypesLaunch Pilots
Experiment!
Employees should be encouraged to experiment. If we can get processes decentralized, we can do a lot more experiments without it
being very costly, and we get a lot more innovation!
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KEY SKILLS FOR INNOVATION
Qu
estio
nin
g
Innovators constantly ask questions that challenge common wisdom.
Why?
Why not?
What if we do this?
What if we did not do this?
Why should associates follow so many steps for a simple process?
How can people instantly approve requests?
Why do associates have to repeat the same details again?
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KEY SKILLS FOR INNOVATION
Qu
estio
nin
g
Innovators constantly ask questions that challenge common wisdom.
Why?
Why not?
What if we do this?
What if we did not do this?
Why should associates follow so many steps for a simple process?
How can people instantly approve requests?
Why do associates have to repeat the same details again?
SUCH QUESTIONING RESULTED IN…
CUSTOMER DELIGHT!
b y C o g n i z a n t A p p l i c a t i o n S e r v i c e s t e a m
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Netw
orkin
gKEY SKILLS FOR INNOVATION
Devoting time and energy to finding and testing ideas through a network of diverse individuals gives innovators a completely different
perspective.
To improve the networking skills at Cognizant, theiCommunity Forum
Provides an opportunity to stimulate creative thinking.
Contact 5 most creative people that you know and ask them to share what they do to stimulate
creative thinking.
ACTIVITY
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INNOVATION MODELS AT COGNIZANT
Centralized InnovationWorks towards delivering corporate innovation strategies. The team focuses on innovations that are more discontinuous, consumer or technology driven.Example: Global Technology Office/GTO, Concept Lab
Distributed InnovationEmployees are individually motivated to innovate in their areas of work. Every associate is an innovator and works on developing ideas.
De-centralized InnovationThese teams are embedded with business units. Their priority is based on intimate familiarity with current products, customers and strategies.
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MANAGED INNOVATIONA cohesive way of involving discipline, practice, behavior and process in the act of
innovating.
Creating system processes & infrastructure that facilitate creating an environment for
innovation across the organization.
Top Down Strategy Motivating employees towards
creating a culture of innovation.a.k.a. Innovation Change
Management
Bottom Up Strategy
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INNOVATION ORGANIZATIONDemands InnovationDefines Innovation PolicyFund & Enable Innovation
Innovation Leader
(SBU Leader)
Mentoring Idea ChampionsSupport Team membersDetermine Focus Areas
Track & improve Innovation …performance metrics
Innovation Champion(Client)*
Innovation Champion
(Delivery Manager)
Identify challenge areasConduct regular ideation sessions by applying relevant innovation tools and
techniquesRecognize, mine and bring into spotlight; the innovation cycle in iSpace
IdeaChampion
Onsite
IdeaChampionOffshore
IdeaChampion
Client
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INNOVATION CAPABILITY BUILDING PROGRAMA program to build innovation competency and equip the Innovation Champions & Idea
Champions to drive innovation.
The session includes:1. Strategizing Innovation
2. Managed Innovation Framework
3. Engaging with clients on innovation
4. Practicing Managed Innovation
5. Innovation Process & Infra
6. Measurement of innovation
7. Rewards & Recognition
8. Way Forward
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TYPES OF INNOVATION
Involves high riskTransform existing marketsRequires relatively high investmentCreates multiplier effectInvolves high time-to-market
Breakthrough Innovations
Involves low riskImproves competition in current marketsRequires low to moderate investmentRequires immediate implementation
Incremental Innovations
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INCREMENTAL or BREAKTHROUGH?w h e r e t o i n v e s t ?
impact
of
innovati
on (
$)
number of innovations
1 B
illio
n
1000s 10,000s. 100,000s
1,000,000s
1000 employees can create $1,000,000 impact at $1,000 average, with low risk & high
efficiency.
Incremental Innovation creates a long tail effect, which means…
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INNOVATION LANDSCAPE
Problem SolvingZONE 1
Continuous improvements
ZONE 2
Catch-up Jumps
ZONE 3
Strategic Leaps
ZONE 4
Reactive Proactive
Breakthrough
Incremental benefits
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INNOVATION LANDSCAPE
Problem SolvingZONE 1
Continuous improvements
ZONE 2
Catch-up Jumps
ZONE 3
Strategic Leaps
ZONE 4
Incremental benefits
Reactive
It is a reactive creativity that starts when a problem emerges
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INNOVATION LANDSCAPE
Problem SolvingZONE 1
Continuous improvements
ZONE 2
Catch-up Jumps
ZONE 3
Strategic Leaps
ZONE 4
Incremental benefits
This is the gap between current position and targeted position.
It generates ideas to minimize the gap.
Zone 1 & Zone 2 result in incremental benefits.
Proactive
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INNOVATION LANDSCAPE
Problem SolvingZONE 1
Continuous improvements
ZONE 2
Catch-up Jumps
ZONE 3
Strategic Leaps
ZONE 4
If a pattern of problems occur, there is a need to re-think the
product/process, rather than incremental thinking.
Reactive
Breakthrough
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INNOVATION LANDSCAPE
Problem SolvingZONE 1
Continuous improvements
ZONE 2
Catch-up Jumps
ZONE 3
Strategic Leaps
ZONE 4
This occurs when one creates and leads with a paradigm shift
Breakthrough
Proactive
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TOOL KIT FOR INNOVATION MGMTStr
ate
gi
ze BCG-NASSCOM Matrix | JTBD | TRIZ | Nine Windows | Four Lenses| Insighting | Design Thinking| IFF to Prioritize
Captu
re
ideas
Brainwriting| Frame Fan| SCAMPER| Online Circles & Soup
Evalu
at
e Crowd Rating| Depth Rating| Think 360| RDI
Idea Resume| Elevator Path| Story telling| Cognizant JAMP
rop
ose
HackathonPO
C/
Pilo
t
Kaizen| LSS| MVP-Lean Start-upIm
ple
me
nt
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iSPACEOnce the Innovation profile for the client is identified, Innovation Management Cycle
begins.
iSpace helps the account to:Capture ideas
Collaborate virtuallyEvaluate ideas & approve them for implementation
Monitor the outcomesEnables customers to participate, contribute and track the innovation
process.
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INNOVATION INDEXThis helps the account to understand its progress w.r.t. the end of the objective year,
and to plan the road ahead.
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TOP 3 contributors are awarded during the Cognizant Innovation Summit
iBANK
iBank stores virtual money (iBank Credits ), which is the effort of an Associate towards innovation.
The $ value of the innovation is split as virtual money among the innovators as per the %contribution
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COGNIZANT INNOVATION AWARDS
720,000 $
2717
…
4402
5
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HACKATHON
most exciting innovation event
associates shape ideas to prototypes
time span of 48 hours
guidance of noted leaders
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INNOVATION ROADSHOWS/SUMMIT
Innovation Day
Innovation Week
Cognizant Innovation Summit
Innovation Award
Index Award
iBank Award
Best Idea & Innovation Champion Award
Best Stall Award
Best Virtual Stall Awards
Champions Certification
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NEXT STOP?...
Mail us at: InnovationGroup@Cognizant.
com
Contact the Account Idea Champion/ CIG Spoc for being a part of the
Managed Innovation Initiative for your account.
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THANK YOU
-Prasita K.