Innovation Gene 2015

How to create an organization with the “Innovation Gene”

Today’s World

Big Data

Mobile

Cloud Computing

Internet of things

Social

Wearables

Gamification

These technology revolutions have unlocked many new ways for companies to connect with customers and vice versa.

TODAY’S WORLD

Emerging technologies create a HUGE opportunity

WORLD POPULATION

7.272 B

METRICS

Demographic Highlights

ACTIVE INTERNET USERS

3.001B ACTIVE SOCIAL MEDIA ACCOUNTS

2.046 BACTIVE UNIQUE MOBILE USERS

3.614 BACTIVE MOBILE SOCIAL ACCOUNTS

1.639 B

TODAY’S WORLD

Users define and innovate MOUNTAIN BIKE

TODAY’S WORLD

Users define and innovateNOKIA SMS

TODAY’S WORLD

Millennial´s Traits:

● Digital Natives

● Collaborative & Social Producers

● High Expectations

● Feedback-Driven

● Sense of Urgency

● Blurred Boundaries

Can our organizations be always in good fit to compete in this environment?

What if, we shape a culture that goes from intrinsic motivation to large scale sustainable innovation?

Fostering an innovation culture

FOSTERING AN INNOVATION CULTURE

The steps

INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES


Intrinsic Motivation

Mastery

AutonomyPurpose



Globers´s Map



Mastery

AutonomyPurpose


Intrinsic MotivationTeams at Globant



Mastery

AutonomyPurpose


Our culture is our operating system

INCEPTIONEXPLORATIONORG DYNAMICSSHARED VALUESINTRINSIC MOTIVATION


Shared Values


ORG Dynamics

Change from industrial to Knowledge economy

PODs


ORG Dynamics


ORG Dynamics ARCH

PMD

DEV

UX


ORG Dynamics


Exploration

Nurturing your innovation funnelHow our customers benefit from working with people in close contact with edge technologies across different verticals.


Inception

RESEARCH ENVISIONING IMPLEMENTINGTESTING & PROTOTYPING


Inception

How is Consumer Behaviour Changing?

Is the constant need from consumers to track and visualize the evolution of life in every aspect. Now, consumers will turn to innovative digital services that promise to put the right engagement and expert knowledge in their pocket, 24/7. New services and new product will empower us to become smarter, fitter and more aware of our progress.

Measure your evolution in every aspect of your life

SBT CAMPAIGNAnti-smoking campaign exchanges cigarettes for free leisure experiences


Betterlife


Ubitech

UBITECH is about smart technology and relevant experiences, everywhere. In 2015, the literal physical ubiquity of technology is going to ramp up as new technologies reach and transform a wider array of everyday objects, breaking down old customs and bringing new and tech-driven daily routines.

Smart tech. Iterative tech. Global tech.

BARCLAYS BPAY BANDBanking giant introduces wearable payment device

https://bpayband.co.uk/

GEO LOVE is driven by the special connection that consumers feel to their locality – whether framed as their neighborhood, city, country, or in some other way.In 2015 consumers will look beyond fleeting and fun branded spaces. Instead, smart brands will stand out from the crowd by making deeper commitments and lasting, meaningful impact on a chosen locality. In 2015, GEO LOVE becomes about purpose and (near)-permanence.

Real partnerships. Real purpose. Real impact.


Geo Love

SOUNDS OF STREET VIEWGoogle Maps feature site-specific sound experiences

http://www.amplifon.co.uk/sounds-of-street-view/index.html

Smart brands master the art of surprise. In 2015 many more brands will take the opportunity to break from the doll appearance of corporate brand, and jump into a new era of surprising and engaging new ways of building relationships with consumers.

Smart brands master the art of surprise.

ORANGE #FUTURESELFCampaign puts people in touch with their future selves


Gamesumers

RETHINK your organization for the next milleniumtransform your culture with innovation

Innovation Gene 2015

Technology

Transcript of Innovation Gene 2015