Innovation Engineering

Problem, Promise, Proof

Customer Problem

Product/Service Customer Frequent Small prob.

Child Day Care Center

Big Problem

Customer Problem

Product/Service Customer Frequent Small prob.

Child Day Care Center

Big Problem

Home Foundation

Customer Problem

Product/Service Customer Frequent Small prob.

Child Day Care Center

Big Problem

Home Foundation

University

Benefit Promise

ItemUnique Features

Foundation Float

PromiseWhy should I care

Benefit Promise

ItemUnique Features

Foundation Float

PromiseWhy should I care

True Green Organic Lawn Care

Benefit Promise

ItemUnique Features

Foundation Float

PromiseWhy should I care

True Green Organic Lawn Care

Dina’s Kitchen Prep

Numeric Promise

Item

K-Flab Away helps you Lose weight

Numeric Promise: Why should I care

Numeric Promise

Item

K-Flab Away helps you Lose weight

Numeric Promise: Why should I care

TruGreen lawn care makes your yard look great

Numeric Promise

Item

K-Flab Away helps you Lose weight

Numeric Promise: Why should I care

TruGreen lawn care makes your yard look great

Our ceramic grill is the best there is