Innovation driven entrepreneurship
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Transcript of Innovation driven entrepreneurship
Innovation-Driven Entrepreneurship
Brent Townshend1Monday, July 2, 12
My first job
“Skills-Driven” Entrepreneurship
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0 1 2 3
Rev
enue
Employees0 1 2 3
Rev
enue
Employees0 1 2 3
Rev
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Employees
My first job
0 1 2 3
Rev
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Employees
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Bell Labs Corporate Innovation
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“Feel the Need”
AND, Users often missdisruptive
change opportunities
Personal Need
Imagining what others need
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Bootstrap Financing Cycle
Presales
Breakeven
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Ordinate - Language Testing
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Flavors of Innovation
Internal
Externally Visible
USE IT SELL IT
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0%
25%
50%
75%
100%
Gro
ss M
argi
n
Innovation
Innovation vs Operations
TraditionalInnovative ProcessesUnique Prod/ServicePure invention
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Michael Porter, 1985
Value Chain
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Michael Porter, 1985
Value Chain
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✦ No product/No service
✦ Pure innovation/invention
✦ Leverage IP maximally
56k Modem
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56k Modem
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Scales of Innovation✦ Innovate in HOW (internal methods)
✦ Innovate in WHAT (product includes innovation)
✦ Ordinate test
✦ PROVIDE the innovation (others incorporate the innovation)
✦ 56k Modem
✦ New DOMAINS of innovation (entire field is new)
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A New Frontier:Synthetic Biology
✦ New field = new problems/solutions
✦ opportunity: first to innovate/invent
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Genetic Switches
✦ Programmed completely by sequence of DNA
✦ Analysis/characterization using next generation sequencing
✦ Large data/analysis requirements
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Lessons Learned
1 10 100 1000
Ret
urn/
Em
ploy
ee
Employees
Innovation
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Bigger Lesson
BIG CHANGEis easier
than people realize
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Hvala!
Questions?
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