CONFIDENTIAL

October 26th 2012 Slide 1

CONFIDENTIAL

Media technology in your value proposition

Joris Kruse

LOAD

A VERHAERT PARTNERSHIP

Mobile interfacingBIG DATA

INTERFACING

CLIENTs

Through the analysis of Web Data and Social Media feeds around global or specific topics (e.g. sentiment about a brand), we represent live data via easy&appealing graphic dashboards. Ability to find influencers and track comments.

How to integrate new media technology in your value proposition

c’est ne pas une telephone

Connected technologies=

The number one opportunity

because of the abilities

Succesfull Product

Connected product

Convergent system

moving from physical products with communication towards integrated services.

apple views themselves as a software company

UNDERSTANDING THE FUTURELANDSCAPE OF YOUR DNA

GLOW from the core

Connected technologies enable, support and embed your business model.

What is a product today

product in the web

web in the product

hybride products

The greatest thing the ipad did Was help people imagine what the web

should look like

the browser is shifting

we are shifting in the browser

Digital offers both the flexibiliy in format, time and

opportunity to build relationships that companies

need in order to connect with people through a rich, deep, meaningful value proposition

Best practises

We are stuck as the rest of themwe are no better than the record or publishing industry

Connectivity strategy

Today

Today

Today

Tomorrow

So what happens when the device that records your medical status is the same device you use to update

your social connections

Building Blocks for integrated services

big data eco-system

Big data interfacing Data Aggregation Data feeds

Partner Programs

Unstructured Data Data Crawling

Dynamic Social Data

Data Analytics Sensors

hard & software

device management

native

Distribution

Connectivity

cloud

humanities

businessmodeling and roi

SaaS

connected services matrix

definition

applicationsdemonstration

Interfacing implementation

Connectivity strategy

Time

Digital products developmentnew products development

connected product development

connected product development

connected product development

‘app’ prototyping

Start building

Steps to take

•step 1 connected services matrix

•step 2 Applications and demonstrations

•step 3 Interfacing and implementation (hard and software)

Interfacingand

implementation

connected services matrix

applicationsDemonstration

1 Definition services Matrix

•- Glow from the core

•- Business model and ROI

•- Definition data ecosystem

•- Definition services assets and stake holders

connected services matrix

2 Applications

•- design and protocols (gui, Api, machine to machine)

•- Humanities and social mechanics (Gamification, crowdsourcing, profiling, webcare etc)

•

applications

connected product development

3 Interfacing

•- Distribution

•- (mobile) device management

•- Cloud management

•- apps and Hardware design

•

interfacing

connected product development

First step: Definition connected services Matrix

setup a lean ‘App’ prototypingplatform

ROAD MAPPING AND PROTOTYPINGhand in hand

A VERHAERT PARTNERSHIP

CONFIDENTIAL

October 26th 2012

VERHAERT MASTERS IN INNOVATION® Headquarters

Hogenakkerhoekstraat 21

9150 Kruibeke (B)

tel +32 (0)3 250 19 00

fax +32 (0)3 254 10 08

ezine@verhaert.com

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® Netherlands

European Space Innovation Centre

Kapteynstraat 1

2201 BB Noordwijk (NL)

Tel: +31 (0)633 666 828

willard.vanderheijden@verhaert.com

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.

We design products and systems for organizations looking for new ways to provide value

for their customers.

We are a leading integrated product innovation center; creating technology platforms,

developing new products and business in parallel, hence facilitating new-growth strategies

for our clients.