Characters at work - The use of personas in product management - brainmates
Innovation, Creativity & Your Brain - Brainmates
Transcript of Innovation, Creativity & Your Brain - Brainmates
© 2012 Pockets of Brilliance
Innovation, Creativity & Your Brain
Pockets of Brilliance
www.pobrilliance.com
© 2012 Pockets of Brilliance
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People Innovation Culture
External: • Emergent
Needs • Customers • Competitors • Markets Internal: • Innovation
readiness
Product Doc’s: • Business Model • White Papers • Design Briefs • Marketing
Plans • Etc…
• Leadership • High
Performing PM teams • Decision
Making
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To develop an innovation culture all three areas need to be well developed. Product Managers (PM) need to: Environment: Understand the external environment they are operating within – this includes understanding the market, competitors and customers needs Process: Apply effective practices and processes to turn innovative ideas into real products People: Understand how to get their team working together effectively – as people are at the heart of all processes and practices underpinning product development, product management and innovation. Insights from Neuroscience and Psychology can assist us to create high performing PM teams.
Environment, Process & People
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Let’s take a quick peek into one aspect of the
people component…
Creativity: how can we foster more
of it in our PM teams?
The People Component…
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Fostering an environment
where people feel relaxed and trust it
is safe to play & take risks.
There are many ways to foster play in the workplace….
PM teams need to create a space for creativity by…
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Playful Building: �Low Resolution Prototyping
take a prototype to a meeting
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Playful Teammates: This is Ninja our office Pug. Her ridiculous face, and lovely energy, add an element of play and fun to our workplace J
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There are many ways to foster
PLAY in your workplace. Fostering play facilitates
creativity which is an essential ingredient for successful PM.
How do YOU incorporate play
into your work?
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Left-brain = Right-brain = Logic Creativity
Leftie’s & Rightie’s: Successful PM combine’s the power of both hemispheres
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Therefore, the more you practice
creative tasks the better you
get
Neuroplasticity: The Brain is Like a Muscle
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Flex you creative muscles through practice. The foundations of creative thinking are:
• Speed of thinking: rapid, fast idea development
• Originality of thought: reconstruct everyday objects with new purposes
• Openness & flexibility of thought: How many ways and perspectives can I look at the issues from?
• Imagination & Association: making associations & connections between things that create something new
Creative Fitness