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Innovation @ Axel Springer

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Innovation@AS Where It Slots Into The Value Chain

Business Stage

Siz

e

0

R&D & Development

Growth InvestmentOpen

Innovation

Strategic Product Development

Electronic MediaDivision

Early-stage

Investment

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Batch II: 7 companiesBatch I: 7 companies

Pages live on

Earnings

Conversions

Axel Springer Plug and Play Berlin based accelerator and bridge to the Silicon Valley

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Pan-European start-up accelerator, founded 02/2013.

50:50 Joint Venture with Plug and Play Tech Center Sunnyvale (accelerated 1500+ startups).

Three-months programme for very young start-ups in Berlin, individual follow ups in the Silicon Valley.

Substantial programme sequences: assets (25k €), office space, support, coaching, workshops, networking, access to VCs for follow-up financing.

2-3 cycles per year, each ending with a demo day.

Planned to do about 20 seed investments (5% share) per year; no direct strategic fit required, but should ideally be able to use Axel Springer’s resources as assets.

Proposition: acceleration of successful companies; for Axel Springer used as a means to get exposure to new areas of business and to foster innovation by collaboration with Axel Springer brands in an early stage

Key facts

Overview Axel Springer Plug and Play Accelerator

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IDEAS Building New Business From Scratch

TunedIn2nd screen tv product

Prepaid BILDmobile distribution

The Iconistdesign commerce

ShopNowmobile loyalty

Last Minute Localmobile discounts

Eposimmersive history app

Room 49digital celebrity property

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Research

Idea

Concept

Business Case

Execution

R&D and innovation lab, founded late 2012.

Small core team from inside AS (editorial, design, business, engineering), variable geometry of project teams from inside and outside the company.

Proposition: serial experimentation, explore new digital areas of business through ‘pathfinder’ products, induce cultural change and ‘intrapreneurship’, establish integrated processes for digital product development.

Reporting directly to the board.

All projects must show close fit with AS activities and be able to employ existing ecosystem as an ‘unfair advantage’ over independent start-ups.

Uses entrepreneurial incentive structures: spin-out projects into companies, give shares to the management teams, work closely with Plug & Play for mentoring etc.

Key facts

Overview Axel Springer IDEAS

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www.mediaentrepreneurs.de

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ME@IDEAS Partnering With Individual Entrepreneurs For New Projects And The Staffing Of Existing Ventures

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Location

Distribution / POS

Reach

CreativitySalesforce

Know how

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Common Thread An ‚Old‘ Company As A Tool Set For ‚The New‘