Innovation awards
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Transcript of Innovation awards
![Page 1: Innovation awards](https://reader038.fdocuments.in/reader038/viewer/2022103020/55ccf1e7bb61eb57758b47a6/html5/thumbnails/1.jpg)
The Value of Innovation Awards
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Do you think Awards add value?
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“Ad festivals prevent creativity. You’re not doing advertising for six
million people in the street anymore, but for 10 people on the
jury, and for a few clients.”
Dave Trott
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“Cannes has become a self-serving fetishisation of the newly possible and the highly improbable.
It’s predictable and formulaic in the extreme. Some traditional media to drive a hashtag to
create a participation movement fulfilled by a drone, filmed in 4K and overlaid with happy
music, and “our best sales results” ever.”
Tom Goodwin Senior VP - Strategy and Innovation
Havas Media, New York
![Page 5: Innovation awards](https://reader038.fdocuments.in/reader038/viewer/2022103020/55ccf1e7bb61eb57758b47a6/html5/thumbnails/5.jpg)
“I'd rather see a festival packed full of amazing ideas (big or small) than an awards show that
lauded the, as you mentioned, "terrible" commercials…"
Mikepearson85
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Inspiring?
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Do’s and Don’ts
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DON’T
Do work just to win awards
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DO
Deliver innovative work for brands where PR coverage is one of the key
KPIs provided it is in line with their brand value
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DO
Have your own agency budget to help make brilliant work even
better
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DON’T
Just focus on the innovation category
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DON’T
Just focus on Cannes Lions
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DO
Spend time looking at the work and let it inspire you to do better
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Do you think Awards add value?
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Awards are flawed, full of scam and ultimately reward work that only the
advertising industry marvels in
Awards may be flawed but celebrating innovation is what is going to inspire us to
drive our industry forward
#youdecide
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Wednesday 15th JulySapient Nitro, Londonhttp://goo.gl/tekK6H
For Agencies & Brandshttp://goo.gl/8EeeIG