Innovation as a Core Business Process
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Transcript of Innovation as a Core Business Process
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Innovation as a Core Business ProcessDTU Diplom Innovation Metode og Værktøjer
Jan Schlunssen
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29.01.2013Præsentationens navn2 DTU Diplom, Danmarks Tekniske Universitet
Hvad gør vi er der en strategi vi bare kan følge
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29.01.2013Præsentationens navn3 DTU Diplom, Danmarks Tekniske Universitet
Core business
Spørgsmålet må og skal altid være hvordan får vi gjort innovation til en integreret del af den virksomhed vi arbejder i – inspireret af Drucker om marketing
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29.01.2013Præsentationens navn4 DTU Diplom, Danmarks Tekniske Universitet
Hvordan skal virksomheden udvikles
Er det bare mig – eller var det ikke innovation vi var i gang med ?
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29.01.2013Præsentationens navn5 DTU Diplom, Danmarks Tekniske Universitet
Rothwell
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29.01.2013Præsentationens navn6 DTU Diplom, Danmarks Tekniske Universitet
Rothwellgeneration 1 Technology Push ( First Generation)
Læg mærke til hvordan den passer fint med produkt konceptet fra marketing – den der har det bedste produkt vinder
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29.01.2013Præsentationens navn7 DTU Diplom, Danmarks Tekniske Universitet
Rothwellgeneration 2 Market Pull
Market need Development Manufacturing Sales
Passer med marketing konceptet
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29.01.2013Præsentationens navn8 DTU Diplom, Danmarks Tekniske Universitet
RothwellGeneration 3 The "Coupling Model"
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29.01.2013Præsentationens navn9 DTU Diplom, Danmarks Tekniske Universitet
RothwellGeneration 4
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29.01.2013Præsentationens navn10 DTU Diplom, Danmarks Tekniske Universitet
Er det her generation 5?
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29.01.2013Præsentationens navn11 DTU Diplom, Danmarks Tekniske Universitet
Lærende organisation 1. Having all-members of the “team” (those who need one
another to act) together2. Explaining the ground rules of dialogue 3. Enforcing those ground rules so that if anyone find
himself unable to “suspend” his assumptions, the team acknowledges that it is now “discussing” not “dialoguing”
4. Making possible, indeed encouraging, team members to raise the most difficult, subtle and conflictual issues essential to the teams work
•Senge The fifth disciplin•Baseret på Bohm om dialog