Innovation and Strategy in Web 2.0: Application Marketing
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Gave a talk in Montreal on social networks, applications and marketing tips. It's heavy 'purple koolaide' but the middle part might be helpful to those of you working on viral apps. Great resources on the topic include: http://vimeo.com/942341 http://www.insidefacebook.com/category/advertising/ http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/ http://searchengineland.com/how-to-create-a-viral-facebook-app-11827.php http://www.appssavvy.com/?page=press http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices/ Recent Ads by Big Brands: http://www.new.facebook.com/apps/application.php?id=24036526883&ref=s http://www.new.facebook.com/apps/application.php?id=26954197697&b=&ref=pd_r_c http://www.new.facebook.com/apps/application.php?id=17698694892 http://www.new.facebook.com/apps/application.php?id=6733823044&b=&ref=pd_r_c http://www.moveon.org/networks.html http://connect.redbullusa.com/#
Transcript of Innovation and Strategy in Web 2.0: Application Marketing
Why?
Source: Universal McCann Wave 3 (April 2008)
83%
55%
Where are your customers?
Source: Universal McCann Wave 3 (April 2008)
83%
55%
Where are your customers?
How?
Viral
Forced Invite
Invite After Action
Lifestream actions
Lifestream actions
Additional Efforts
1:1
Value
Objective"You can build a great application that is used by millions of
people, but if it doesn’t help you with your business, what’s the point?"
Neil Patel, Search Engine Land
Where?
• #1 in 7 verticals
• 18 of Yahoo’s products are #1 or #2 in their category
• 600M unique visitors a month, 260M signed in
• 180B page views per month
• 235B user minutes a month
• Over 10B user relationships
Yahoo! Developer Network
Created in early 2005 with the launch of Yahoo!’s first Search APIs
Over 30 APIs and web services offered today
Over 250k API keys issued
Key resources: Documentation
Developer language centers
Message boards/forums
User interface patterns
Code samples and developer kits
Blog & video
Developer Outreach 2008
Launches OpenID Flash Maps Y!Live Developer tools – R3 MyBlogLog API Fire Eagle Silverlight Developer Center Taiwan Lifestyles API Hot Jobs API BrowserPlus GeoPlanet Address Book SearchMonkey Design Stencils Blueprint (mobile) BOSS
Original Content 34 videos in YDN theater 112 blog posts
Website Infrastructure
New website launch Launch of unified message boards CRM system deployment
Events produced and/or sponsored (partial list) eTech GSP Memcached Hackathon Hadoop Summit YUI Party (Sunnyvale + London) Mashup Camp SxSW: core conversation on reputation and identity BayCHI - social patterns talk IA Summit Brighton Barcamp (UK) Social Innovation Camp (UK) Over-the-air (UK) Web 2.0 Expo Where 2.0 Internet Identity Workshop (IIW) Maker Day Mapping Party (State of the Map) Online Community Forum BarCamp Northeast (UK) London Web Week (UK) 9th Information Architecture Summit Hadoop Meet-up OAuth Summit Asia Pacific Web Tech Conf (HK) Aussie Girl Geek Dinner Open Source Conference (Turkey) SearchMonkey Launch Events (Paris + London) OSCON 360 Flex Flashforward
YDN Fall 2008 International Events
Europe• Hadoop user group,
London• SearchMonkey event,
Munich• Fronteers Conference,
Amsterdam• dContruct, Brighton• Brighton and London
Barcamps• Scripting Accessibility
Hack Event, London• Flash on the Beach,
Brighton• BOSS Developer Event
Canada and Mexico• “Software Systems
for the Internet” course at a Mexico City university
• University Hack Day (@ Waterloo)
Turkey• RiaTalks Web
Developer conference
• IEEE meeting, Cukurova University
Romania• Semantic Web Lab• Wurbe Event• Online Coding Competition
SE Asia• Barcamp Manila• Developer’s Night at the
Loof• Developer’s Night in Manila• Flex User Group• Vietnam ICT in Education• PHP Users Group,
Singapore• BOSS Developer Event
LatAm• Refresh Miami
local developer group
• Brazil Open Hack Day
India• BOSS stealth mode launch• Open Hack Day in Q4
Korea• Hadoop
community meeting
• Y! Korea Map Day Conference
Taiwan• Open Hack Day• COSCUP• Open ID user
group• Open Mail Hack
Week
Australia• Squid-cache
meetup• Tech Talks –
University of NSW
• Celebrate innovation
• Share open technologies
• Bring people together in the spirit of collaboration and fun
Open HackDay by the numbers
12-13
14
300
30
8
2300+
th of September (Friday-Saturday)
participating Yahoo! organizations
hackers
international attendees
university hack day winners
Flickr photos tagged OpenHack08
43 campsites
Participating Y! Groups
Example Participating Organizations
Popular YDN Products
YUIYUI• Over 1.1 billion files served each week• Over 11,000 people registered in YUI forums
flickrflickr• Second most popular API in the world• Over 100K API keys issued
SearchSearch• SearchMonkey: first developer access to
search results pages• BOSS: full access to all search functionality
Maps-GeoMaps-Geo• Most popular Flash Maps API• Where-on-Earth IDs for every place on Earth
Address BookAddress Book• 500 million address books• 150 million unique users each month
How We Help
