[Business Communication]

[Company Name]

Yang Wing Kit SID: 09637760GLi Ah Hung SID: 10604301GYuan Feng SID: 10631120G

ALICE DATING MART

adMart

愛麗絲婚戀交友市場

To achieve our presentation objective, we are going to have the following approaches:

Part II What is the current environment? What kind of Competition we will facing? What is our STP

Part I What is WWW ( Whole Life Well-Being Watch) ? How can we apply WWW into our Company ?

Part IV What is the adMart Marketing Strategies, and What is the key factors for our business to success, as well as the business model of adMart ?

Environment Analysis, SWOT Analysis

adMart Segmentation, Positioning, and Targeting. (Kit)

Marketing Strategies, Business Model and Conclusion(Frankie)

adMart’s Mission, Objective, Value Proposition. Company Description as well as the Key partner and key resources (Ocean)

Our Presentation Outline

SWOTSTP

KITOCEAN

FRANKIE

Mission Statement Get “the right second half” in your life

thru our Alice Dating Mart (adMart)

OCEAN

Objective To provide online and offline dating service for

those single individual, so they can match with the right other half to create a personality matched romance relationship is the ultimate goal of adMart

OCEAN

Company Description adMart is a new company that will provide

high quality romance matching services to its clients after performing a survey of WWW regarding psychological, physiological and financial aspect.

OCEAN

Business Concept In addition to traditional dating service,

adMart is offering a platform which you and your dating object have a better understanding on each other’s personality and life well being type thru our questionnaire.

OCEAN

What is WWW Whole Life Well-Being Watch

Well-Being Index Personal Profile

OCEAN

What is WWW

•Psychological:• Stress• Life Strategy

•Physical• Health• Lifestyle

•Financial• Income inflow• Income

outflow

Different eyes, face, mouth symbols will represent poor, neutral and good psychological, physical and financial well-being level.

OCEAN

Business Concept With the combination of eyes, face and mouth

symbols, the system will generate a completed simple face icon which can differentiate 27 types of whole life well being.

OCEAN

Business Concept So when the customer reviews the dating

target’s information before they chosen to participate in the dating even with the targets, they can tell the object’s life well being type by simply looking at their face icon.

Other than the factual background identity, customer can also consider if object’s well being type fits which his/her ideal individual.

OCEAN

Business Concept In order to honor our company mission

statement, we will also recruit a in-house psychologist to provide profession comment summary for each of 27 types of whole life well being face icon free of charges.

OCEAN

Business Concept adMart will provide life improvement

consultation service which will focus on their psychological, financial and physical life well being element as an added value service. Because sometimes people don’t know what they want.

OCEAN

Value Proposition As we can see the unmatched singles are

showing increasing trend in the coming decades. Therefore there are needs for the groups of unmatched signal to look for suitable romance relationship partner thru alternative route, which is not only providing factual background information, such as income and age.

By providing a simple whole life well-being face icon, customer can easily distinguish the life well-being type of their favorite candidates in terms of financially, psychological and physiologically. So we are foreseeing a high business potential for these social segment.

Key Partners

Psychological consultant-Offer metal health consultation and suggestion

Dietetic consultant-Provide professional dietetic consultation

Partnership with ATV “Tart Chat” program to introduce our male/female customers to participate in the public dating match.

OCEAN

Target customer can reach thru social media thru Twitter, Facebook, and Sina mini-blogs etc. as well as the search engine Google and Yahoo.

OCEAN

Key Resources

Environment AnalysisKIT

Environment Analysis

Political

Economic

Socio-Cultural

Technological

Environment Analysis Political Environment

Amended the Marriage Ordinance in 2006 Celebrated before a civil celebrant at any time and

place Simplifies the marriage process and encourages

the lover to marry Increase from round 43000 in 2005 to round

58000 in 2011 Economic Environment

High inflation rate (5.3% in 2011) Long working time Earn for their life

KIT

Environment Analysis Socio-cultural

Environment High social pressure form family

and friends Arrange a dating for you or

push you to join the speed dating.

Technological Environment Internet Penetration Rate very

high. 87% in 2011 Social networking system like

facebook and mini-blogs are widely use

KIT

SWOT ANALYSIS:KIT

INTERNAL

STRENGTH WEAKNESS

Advanced Technologies

Uniqueness Service

High Security

Limited Budget

Limited Human Resource

EXTERNAL

OPPORTUNITIES THREAT

Rising the Demand on

Matching service

Low entrant barriers

Intense Competition

Other social networking

websites

SWOT ANALYSIS: Strength Advanced Technologies

provides the high quality romance online platform for matching service,

provide a iPhone apps for their matching Uniqueness Service

offer online matching service in terms of the three whole life well-being elements: psychological, physiological and financial

generate a completed simple face icon which can differentiate 27 types of whole life well being

provide professional consultation service to improve their well-being according to the result.

High Security concern privacy issue provide high security website and never sell these data to

others

KIT

SWOT ANALYSIS: Weakness Limited budget and human resource

start-up company with limited budget no huge investment at the early stage lack of professional team to handle daily business

such as administrative work.

KIT

SWOT ANALYSIS: Opportunity Rising the demand on matching service

High education level

Financial independence

Long working time

Make new friends**Increasing demand

on speed dating market

Senior position +Higher expectation+

Less opportunities to meet their partners

Senior position +No opportunities to make

new friends in other industries e.g. Nurses, Teachers, Researchers

Female group Professionals

Trends

Gender imbalancein HK

Sex Ratio

2011 87

2039 804

Female marketincreasing

23

KIT

SWOT ANALYSIS: Threat Low entrant barriers

No any specific competitive advantages and high investment Low entry barriers attract to provide similar service Face high competition in the future 

Intense Competition Shiji Jiayuan (market leader in china). established by Ms Gong Haiyan. 40.2 million registered users in 2011. 882000 paying members 25.4 million revenues in 2010. J ponsor the top Chinese dating shows “Fei Cheng Wu Rao” on television

Other social networking web sites A social networking web site like QQ a casual environment for meeting people through the internet not have to fill out a lengthy questionnaire receive advertisement revenue and do not charge a subscription .

KIT

Market Segmentation Geographic

District that facing gender imbalance problem in Asian Pacific where is developed country or district

Demographic Age: aged between 25 and 39 years old single

men A aged between 20 and 34 years old

single women Life Cycle: working people Income Money: more than $20000 per month Social Class: university-educated, urban

professional, white-collar

KITKIT

Market Segmentation Psychological

Interests: internet surfing Lifestyle: busy, social network is narrow Response to product / service: consumers are

not price-sensitive Attitude towards environment: relax and

comfortable Behavioral

spend more time on internet like using social media to share with others

( Facebook, Twitter and Blogs)

KIT

Market Targeting District : Hong Kong

face serious gender imbalance problem in Asian Pacific.

the sex ratio is 876 males per 1000 females in 2011.

27.3% of Hong Kong population has earned more than HK $20000

KIT

Market Targeting People

aged between 25 and 39 years old single men AND

aged between 20 and 34 years old single women

While-collar people who interest in internet surfing and sharing in social media

KIT

Male Females

31.1

28.8

HK Median Age at First Marriage

2001年 2011年35.00%

40.00%

45.00%

50.00%

Male Unmarriage Rate

2001年 2011年30%32%34%36%38%40%

Female Unmarriage Rate

Positioning Service Differentiation

offer a high quality romance online matching service in terms of the three whole life well-being elements psychological, physiological and financial

provide health consultation from our partners when below your ideal well-being type

provide professional consultation service to let you know exactly what you want

generate a completed simple face icon which can differentiate 27 types of whole life well being

KIT

Positioning Channel Differentiation

provides on-line matching service provide online consultation service organize the speed dating activities for the

different types of whole life well being.

KIT

Marketing Strategies—7PsFRANKIE

Marketing Strategies--Product/PlaceFRANKIE

Marketing Strategies—Product/PlaceFRANKIE

Marketing Strategies—Product/PlaceFRANKIE

76.3% Mobile Connectivity rate

Match Marketing Go Mobile

Marketing Strategies--PriceFRANKIE

VIP Membership: Check who visited

my personal website The “sent SMS” will

placing on top of the mailbox

Tailor-Make personal homepage design

Large Storage for placing more pics

Offer Consultation service to make you more understanding yourself

Marketing StrategiesFRANKIE

Your Message

Always on Top of the Mailbox

Tailor-Make your

Personal Homepages

Marketing Strategies--PricingFRANKIE

Marketing Strategies--Promotion Promotion Channel: Search Engine

Local Discuss Forum and Facebook

FRANKIE

Marketing Strategies--PromotionFRANKIE

Marketing Strategies--ProcessFRANKIE

Marketing Strategies--ProcessFRANKIE

Marketing Strategies--People Technician for the Website Design R&D Professionalism

Customer Relationship Management Consulting Professionalism

FRANKIE

Marketing Strategies—Physical Evidence

Business ModelFRANKIE

HOW CAN WE SURVIVE?

Successful CasesFRANKIE

Stock Up 8x in 5 yrs

Successful CasesFRANKIE

Stock Up10x in 5 yrs

700 million active users

Financial Highlights of Facebook FRANKIE

Facebook Profit MarginFRANKIE

X2X6X10X40

Facebook Profit BreakdownFRANKIE

Advertisting; 90%

User ; 10%

845 million active user in 2011

Business ModelFRANKIE

Membership Service

• Online• VIP Service

Special Events

• Offline• Event• Organize

Advertising• Online Ads• Widgets

Cost

Advertising/

Promotion

R&D

Consulting

Technician

Website Maintenan

ces

Mgt CostLose Leadership

Cost Breakdown

Marketing/Promo-tion Cost; 60%

Cus-tomer Rela-

tionship ; 8%

Consult-ing ; 8%

Tech-nician ;

3%

Website Mainte-nance Cost; 5%

R&D Cost; 7%

Management Cost; 10%

FRANKIE

Conclusion

APPLE

Alice Wonderland. It is hard for small investment to reach large market share. But with the filing IPO of Facebook, it’s a new milestone for IT industry. With

the right direction and great effort,

Alice Wonderland: But Dreams Do Come True!

Platform: Excellent Online Service, No Charge

People: Key Factors in Our Business Model

Liability: Security & Responsible for your Data

Easy to Use; Efficiency; Economical

FRANKIE

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