Session Review of Kapita Selekta

week - date : IV - 23th October 2008

topic :

Innovation and Creative Thinking Skills

speaker :

Elidjen, S. Kom, M.InfoCommTech (Student Creativity Development Center /SCDC Manager Binus University)

Manajemen - Economic | Binus UniversityJakarta, Oktober 2008

Siti Khairunnisa H

0900806750

Rendy Bernaldi

0900813163

Creativity is a function of three component :

1. Expertise : Knowledge -Techincal, Procudural, and Intelectual

2. Creative Thingking Skills : How Flexible and Imaginatively

people approach problems

3. Motivation : Intrinsic is more effevtive than extrinsic

Creativity

Kapita Selekta IV : Innovation and Creative Thinking SkillsOctober 2008, Manajemen Faculty Binus University

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expertise

motivation

creative thingking skill

creativity

Barriers that get it our way to makes an innovation :

- No time to think over an amazing idea

- People haven’t desire for making a change

- There is no way that they need to be creative

- Habit and Culture in social

- Haven’t been taught to be creativite

Mental Blocks are reasons (attitudes) why we don’t think something diffenrent :

✤ the right answer

✤ That’s not logical

✤ Just follow the rules before

✤ Be practical

✤ Avoid Ambiguilty

✤ To err is wrong

✤ Play is frivolous

✤ That’s not my area

✤ Don’t be foolish

✤ I’m not creative

Kapita Selekta IV : Innovation and Creative Thinking SkillsOctober 2008, Manajemen Faculty Binus University

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Based on Hendry Ford’s Model “T” take a logic way into General Motor

(Chevrolet) and was making changes - often using new techonlogy of it :

- Start small trying to discover new ways to be creative. But start

- Give your self permission to abandon the old absolute ways of doing

things and explore the new ways

- It is not possible to change the way to think about everything. Target

specific areas in which to try creative thinking objectives

- Understand taht creative thinking requires time but it is worth it.

- Remember that creative thinking is both hard work and fun

- Focus on what you can reasonably do. Trying to do too many things at

once compromises the effort and may take away from the result.

- Practice creative thingking for today as well as tommorrow

- Include other people in the creative thinking process with you.

Collaboration fosters creative thingking

- Include “new and different” in your creative thingking process as well as

“better and more”

- Keep innovating

Hendry Ford’s Model

Kapita Selekta IV : Innovation and Creative Thinking SkillsOctober 2008, Manajemen Faculty Binus University

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✤ Creative comes from creative types

✤ Money is a cretaivety motivator

✤ Time pressure fules creativity

✤ Fear forces breaktroughs

✤ Competition beats coolaboration

✤ A streamlined organization is a creative organization

Teresa Amabile : Six Cherished Myths

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Brainstorm is a spontaneous group discussion to produce ideas and ways of

solwing problems.

Purpose of brainstorm is to generat a large number of ideas in a short period of

time. Brainstorm is a great way to get new ideas, and make works more fun.

Based on IDEO rules that innocation need brainstorming and brainstorming

needs rules. The rules are :

✤ Defer judgement

✤ Build on the ideas of others

✤ Only conversation in a time

✤ Stay focus on the topic

✤ Encourage wild ideas

Other rules about brainstorming :

✤ Evaluate later

✤ Go for quantity

✤ flexibility : a range of different classes of ideas.

✤ Fluency : variety of ideas clustered around a common themes

✤ Encourage wild ideas

✤ Build on other ideas (elaboration)

Brainstorm

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✤ State the problem

✤ Redefine the problem in term of ‘how to..’

✤ Identiy one or two relevant derefinitions

✤ Generate ideas for each redefinitions

✤ Select the most appropriate ideas

SCAMPER is based on the notion that everything new is a modification of

something that already exists.

S : Substitute

C : Combine

A : Adapt

M : Magnify

P : Put to other uses

E : eliminate (or minify)

R : rearrange (or Reserve)

To use the SCAMPER technique, first state the problem you would like to slove

or the idea you would like to develop

Brainstorming Process

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Reference : http://www.1000ventures.com/business_guide/be_different.html

To be Different VS To be Unique :

- To be different is to be not the same

- To be unique is to be one of its kind

Ask Yourself (By James Allen - author of As a Man Thinketh

For true success ask yourself these four questions

1. Why

2. Why not

3. Why not me?

4. Why not now?

Be Different and Make a Difference

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If you want to encourage extraordinary performance from your people and want

them to do great things, you must create an isnpiring corporate culture that

inspires, empowers, and energizes them..

People do what they have to do for a manager. They do their best for an

inspirational leader. To inspire, you must both create resonance and move people

with a compelling vission, embody what you ask of others, be able to articulate a

shared vission in a way that inspires others to act. Like offer a sense of common

purpose beyond the day-to-day tasks, and making work exciting.

This is 10 roles of an inspirational leader

1. Provide an isnpiring vision and strategic alignment. Launch a crusade :

As a leader, you must envision the future, passionately believe that you can

make a difference, and inspire people to achieve more than they may ever

have dreamed possible. You must see a changed world beyond the time

horizon, create an ideal and unique image of what it could become, open your

followers' eyes and lift their spirits. You must believe that your dreams can

become reality and, through your attitude, get people to see exciting

opportunities and possibilities for the future. People change and unlock their

inner power when they are emotionally engaged and committed.

Inspirational Leadership

Kapita Selekta IV : Innovation and Creative Thinking SkillsOctober 2008, Manajemen Faculty Binus University

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2. Have people connect their personal goals to business goals : Leadership is

essentially about helping people to achieve a better life. An important

measure of your own success as a leader is the success of your followers.

Talented and empowered employees are the prime ingredient of

organizational success and they need to be able to lead themselves. Provide

strategic alignment and be a coach to your people to help each of your

followers to develop into an effective self-leader. Relentless growth to enable

your organization and people to achieve their stretch goals.

3. Make relentless innovation a religion : Lead innovation, emphasize

opportunities, not problems, and encourage innovative behavior. Establishing

the culture of innovation requires a broad and sustained effort. Questions are

critical to innovation, so start with creating a culture of questioning.

Exploration of possibilities, discoveries, innovation, and progress start with

challenging assumptions, asking searching “Why?” and “What if?” questions,

and plying “What if” scenarios. Encourage your people to challenge

assumptions, and run “The Best Question” contests. Reward both individual

and collective contributions. Celebrate success.

4. Encourage entrepreneurial creativity and experimentation : Develop

entrepreneurial staff and create a corporate climate that encourages rule-

breakers and outside-the-box thinkers. Experimentation by definition is a

trial-and-error process, but experimentation is also the key to discovery.

Without action, you cannot know whether or not your innovative ideas will

actually work.

Inspirational Leadership

Kapita Selekta IV : Innovation and Creative Thinking SkillsOctober 2008, Manajemen Faculty Binus University

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5. Involve everyone, empower, and trust employees : Talented and

empowered human capital is the prime ingredient of organizational success.

A critical feature of successful teams, especially in knowledge-driven

enterprises, is that they are invested with a significant degree of

empowerment, or decision-making authority. Formulate stretch goals, provide

resources, and empower your people. Find a delicate balance between

laissez-faire and overly controlling styles.

6. Coach and train your people to greatness : Empowerment alone is not

enough. You must train and coach your people to enhance their learning

ability and performance. Coaching is the key to unlocking the potential of

your people, your organization, and yourself. It increases your effectiveness as

a leader. As a coach, you must help your people grow and achieve more by

inspiring. Establish an attitude of them, asking effective questions and

providing feedback. Find the right combination of instructor-led training and

coaching follow-ups to achieve success.

7. Build teams and promote and teamwork, leverage diversity : Teamwork is

essential for competing in today's global arena. Build a star team, not a team

of stars. Diversity of thought, perception, background and experience enhance

the creativity and innovation. A team should not just be diverse; it has to make

the most of it. Involve everyone, facilitate cross-pollination of ideas, build

and empower cross-functional teams if you wish to harness the power of

diversity. Challenge people from different disciplines and cultures to come up

with something better together and achieve creative breakthroughs.

Inspirational Leadership

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8. Motivate, inspire, and energize people, recognize achievements : Financial

rewards do encourage people to produce results. But the kind of ownership

that really generates energy is not financial. It is emotional. Set stretch goals

– they energize people. Become a positive, encouraging person. Give people a

sense of responsibility and make them feel that their actions make a

difference. Communicate with people frequently and praise them.

9. Encourage risk taking : Take risks. Don't play it safe. Making mistakes is

essential to innovation and organizational growth, as long as systems are

developed to learn from failures and to avoid making the same mistake twice.

The more people fail, the more they succeed. They learn from taking action,

from mistakes, from feedback, from getting going. Treat failures as learning

opportunities. Develop a tolerance for mistakes and give your people freedom

to fail, learn from failures, and start again more intelligently.

10.Making business fun : As business today is about passion and creating new

things, fun has become a big element in the business strategy of many highly

successful businesses. Make fun an important part of your corporate culture

to enable relentless innovation and create an inspiring culture. "What's really

driving the new economy – and confounding the grand pooh-bahs of the old

one – is that individuals are having a huge impact. And an awful lot of fun,"

writes Edward O. Welles in The Fun Factor. People should be happy at work

and have fun. Encourage just-for-fun programs. "Find some humor in your

failures. Don't take yourself so seriously. Loosen up, and everybody around

you will loosen up. Have fun. Show enthusiasm – always,” advised Sam

Walton.

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