Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes
-
Upload
upstreamsystems -
Category
Documents
-
view
537 -
download
0
description
Transcript of Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes
![Page 1: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/1.jpg)
in numbers
![Page 2: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/2.jpg)
Upstream’s mobile intelligence reports have shared insights on key trends in mobile market and digital advertising.
Top-tier media like FT, CNN, Bloomberg and CNBC have covered our research papers.
Profound Mobile Consumer Research
![Page 3: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/3.jpg)
Western Operators Lost Opportunity
More than 45.6bn mobile app store downloads in 2012
Approximately $15bn were generated out of 5 billion downloaded paid apps
750million active iOS and Android users generated
$10bn in 2012
100% of operators believe voice andSMS traffic will
dramatically decline in the next 20 years
Source: Gartner Research / Ovum Whitepaper
![Page 4: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/4.jpg)
The Rise of Over The Top (OTT) Services
Skype
The leading Voice OTT with over 900m users spending over 1bn minutes/day
OTT voice will cause total mobile voice revenues to fall from $714bn to $573bn over 2012-2016
75m WhatsApp users exchange 2 billion messages/day
27 messages per user/day
OTT messaging cost MNOs $4,2bn in 2012 and $12,5bn in 2016
Source: Mobile Squared Report
![Page 5: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/5.jpg)
There are 610m Internet users but a staggering
1,8 billion mobile phone connections in BRICI
BRICI have 1,8 billion mobile phone SIM cards compared with a
combined total 394m of US and Japan
The African average is 65 mobile phones
for every 100 people
99% of Internet subscriptions in Kenya are via mobile phones
Emerging Opportunities
Source: BCG “Internet in the G-20-economy”
![Page 6: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/6.jpg)
![Page 7: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/7.jpg)
![Page 8: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/8.jpg)
![Page 9: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/9.jpg)
![Page 10: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/10.jpg)
![Page 11: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/11.jpg)
![Page 12: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/12.jpg)
![Page 13: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/13.jpg)
![Page 14: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/14.jpg)
![Page 15: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/15.jpg)
![Page 16: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/16.jpg)
![Page 17: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/17.jpg)
![Page 18: Innovation Africa Digital (IAD) Summit 2013 Keynote Presentation - Emerging Markets Mobile Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022062418/555ceb06d8b42add648b4708/html5/thumbnails/18.jpg)
Mobile is the most used device for one in two (47%) over laptops, tablets or desktop PCs
Apple (21%) comes third in brand preference in emerging
markets after Samsung (32%) and Nokia (22%)
Almost a third of consumers (27%) in emerging markets bypass their favorite brands and buy devices with similar functionality, but at a cheaper price
60% of consumers are prepared to spend up to $5 every month on mobile apps
The majority of consumers polled (42%) prefer being billed for content and apps by their MNO
Key Points