Innovating on Open Location Tyler Bell 20 May 2009 [email protected].

9
Innovating on Open Location Tyler Bell 20 May 2009 [email protected]

Transcript of Innovating on Open Location Tyler Bell 20 May 2009 [email protected].

Page 1: Innovating on Open Location Tyler Bell 20 May 2009 bell@yahoo-inc.com.

Innovating on Open Location

Tyler Bell20 May 2009

[email protected]

Page 2: Innovating on Open Location Tyler Bell 20 May 2009 bell@yahoo-inc.com.

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Webvolution

Web 1.0: Web of Documents Web 2.0: Web of PeopleWeb x: Web of the World

A Geo-Enriched, Location-Aware Internet

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Yahoo! Open Location

• Creating an Open Infrastructure for a Location-Aware Internet:

– Open Ownership: control and transparency

– Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms

– Open Platforms: easy to use, accessible

– Open Data: using the same grammar and vocabulary to describe named place geography

• Part of the Y!OS initiative

• Open = Ethos and Product

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Placemaker

Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc.

Placemaker identifies, disambiguates, and extracts places

Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content

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Placemaker

XML, Text, HTML, RSS, etc.

Miami

Florida Keys

Fort Lauderdale

St Petersburg

Count WOEID Path

x3 2450022 /html/body/h1

x2 23511750 /html/body/p

x1 2405797 /html/body/h2

x1 2487180 /html/body/h2

Geo-enrich your unstructured and atomic content:• web pages, news• feeds, blog posts, • status updates, ad titles and creatives

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Placemaker in a Nutshell

• Freely available

• No formal rate limit

• Uses GeoPlanet data

• Global and multilingual; strongest in EFIGS

• Returns:

– WOEIDs

– Count and occurrence

– Path and character offset

– Admin and colloquial scopes

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• Millions of placenames in multiple languages

• WOEID – permanent unique identifiers

• Vertical and Neighboring Relationships

• Now freely available as a tab-delineated download– (under Creative Common Attributions )

• http://developer.yahoo.com/geo/geoplanet/data

GeoPlanet Data

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Creating a Location-Aware Internet

Web 2.0: Web of People

Web 1.0: Web of Documents

+ =

Web x: Web of the World

Open Location

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More Information

http://developer.yahoo.com/geo/

[email protected]