Innovate or Die - ELIDJEN
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Transcript of Innovate or Die - ELIDJEN
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Innovate or DieDipresentasikan dalam
Kapita SelektaBinus University
2011
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DID YOU KNOW?
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The Fast Will Beat The Slow
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Rupert Murdoch, Chairman and CEO, News Corporation
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UBINUS VISION 20/20
A world-class university
in continuous pursuit ofinnovation andenterprise
Key Words What do we mean by?
World-class
Graduates of UBINUS will be accepted in the globalmarket and environmentthrough the highest levelof education excellence encompassing teaching,learning and applied research
Knowledgeinstitution
A university characterized by the utilization ofevolving
knowledge to create economic value through its
distinctive competences
Innovation
The economically successful introduction andapplication of new and existing scientific knowledgeand teaching-learning process for practical purposesin order to create superior stakeholder value
Enterprise
Innovative business practices relating to an individual
or organization's capability to drive positivechan es in the lobal market and environment
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What is Innovation?
The use of new ideas or current thinking applied in
fundamentally different ways that result in
significant change and economically successful.
IBM Research
Source: 10 Lessons of Innovation. Experience from the Field. Idris Moote. A Presentation at GlobalInnovation Forum March 2007.
BMW (South Africa) Defining Innovation
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Innovation is More than Invention
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Source:Innovation Frameworks Survey and Synthesis of Current Innovation ApproachesLeading Edge Forum Technology Grant. Sponsored by the CSC Catalystsm Program and the
Leading Edge Forum. Pascal Gambardella. April 2, 2006
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Innovation is More thanInvention (2)
Innovation isnt the same as invention.
Innovation is a societal, not atechnological, phenomenon, one that
arises from the intersection of inventionand insight.
Sam Palmisano, Chairman & CEO, IBM
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Innovation isthe Key for Success
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Innovation is notabsolutely necessary,
but then neitheris survival.Andrew Papageorge
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Nine Dots Problem
Draw nine spots, as in figure.
Nowwithout lifting your pen from thepaper, draw four straight lines
which
go through all the dots.
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The reason why you may nothavebeen able to solve the
problem is thatunconsciously your mind
imposed aframework around the nine
circles.You have to go beyond that
invisiblebox. From this problem, which
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Creativity
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Edward de Bono
"Creativity involves breaking out ofestablished patterns in order to look at
things in a different way."
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Three Components of Creativity
Amabile argues that creativity is a function of three
components: expertise, creative thinking skills, &motivation.
Creativity
Expertise
Creative-
Thinkingskills
Motivation
Expertise: knowledge-Technical, proceduraland intelectual
Creative thinkingskills:How flexible andImaginativelypeopleapproach problems
Motivation: intrinsic
Is more effective than extrinsic
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Barriers to Creativity
Why dont we think creatively more often?
What are the barriers that get in our way?
Barrier that get in our way
Time
Why change?Usually dont need to be creative
Habit
Routine
Havent been taught to be creative
What are some other barriers that get in our
way?
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Ford Model T Car:the mindset of Henry Ford
Henry Fords model T remained unchanged for years while General
Motors (Chevrolet) was making changes often using new technology.
Henry Ford said: Well give the customer any color he wants as long as
it is black. It was a statement by a man who had been on top so long he
thought nothing could dislodge him from that position. He did not
perceive the effects that the changing environment would have on
customers wants and needs, and in particular on their requirements in
terms of the motor car. Increasing consumer affluence, which
developed as the American economy grew in the early part of the
twentieth century, meant that people had more disposable income and
hence more capacity to exercise choice. General Motors recognized
this, but Ford did not. In the late 1920s Ford nearly went out of
business as a result of this myopic approach. General Motors
(Chevrolet) took over as number one in the USA, and Ford did not
catch up until the late 1980s.
Identify the blocks to creative thinking in this case?
What action do you think Mr. Ford should take?
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Barriers to Creativity (2)
Mental blocks are reasons (attitudes) why we dont think
something different.
10 Mental Locks
The Right Answer
Thats Not Logical
Follow the Rules
Be Practical
Avoid Ambiguity
To Err Is Wrong
Play Is Frivolous
Thats Not My AreaDont Be Foolish
Im Not Creative
Source: CPS: The Key Things to Keep in Mind, By Roger von Oech
If you're notfailing every
now andagain, it's asign you'renot doing
anything veryinnovative.-Woody Allen
TheCommedian
and FilmDirector
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Wright Brothers
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Lion Air Mendobrak Pakem IndustriPenerbangan
Lion Air, meskapai penerbangan milik Rusdi Kirana yang mengandalkankonsep low cost carrier(LCC) berhasil mendobrak pakem industri
penerbangan nasional.
Tiket murah menjadi tren baru. Maskapai domestik diajak berlomba adu irit.
Salah satu rahasia suksesnya adalah berani melawan arus.
Bahkan per tanggal 30 April 2007, setiap bulannya Lion Air menambah 1
pesawat baru Boing 737-900ER dengan kapasitas 213 seats yang dikirim
langsung dari pabrik Boing di Amerika.
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Tirto Utomo yang VisionerBanyak pakar pemasaran yang berpendapat bahwaair mineral dalam botol yang kemudian dikenal
sebagai air mineral dengan merek Aqua tidak akan
laku dijual. Alasannya, orang disuruh minum air putih
gratis saja enggan, apalagi kalau disuruh membayar
mahal.
Tirto Utomo yakin, pada saatnya nanti kesadaran
akan perlunya air minum yang jernih dan sehat akan
timbul dan tumbuh semakin kuat, seiring dengan
tambah parahnya polusi dan makin rusaknya
lingkungan. Keyakinan itu timbul dari inspirasi yang
didapat pada saat dia bekerja di sebuah perusahaan
minyak. Ia melihat bahwa banyak expatriate hanya mau minum air
kalau air itu adalah air yang berada dalam kemasan dan bermerk.
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Tirto Utomo yang Visioner (2)
Semua orang tahu, Aqua telah menjadi market leader, menjadi
tambang keuntungan yang tak kunjung habis, sehingga banyak
meminjam istilah Paulus Winarto pengusaha latah yang
mengikuti jejaknya. Namun, mungkin saja dia juga memiliki
keyakinan bahwa:
Being the firstyou get so manyprivileges and
advantages.
Inovasi tutup baru untukmenjaga kebaikan alam
M lli P Kid FACE
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Mellisa Poe - Kids FACE
In the summer of 1989, an episode of the television show
"Highway to Heaven" disturbed Melissa Poe in Nashville, Tenn.The 9-year-old saw an angel played by Michael Landon take the
viewer 25 years into the future and show what the earth would
look like if no solutions to environmental problems were found.
The earth was dead, there were no trees, children were dying of
cancer.
Landon spoke at the end of the television show, saying it was not
too late to change this bleak future. "It showed the world that
was my future, and it was a world I couldn't survive in," said Poe.
Trish Poe could see that her daughter was upset and encouragedher to deal with those feelings by taking action.
M lli P Kid FACE (2)
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Mellisa Poe - Kids FACE (2)
After watching the "Highway to Heaven" episode, Poe
wrote a letter to then-President George Bush, telling him
how concerned she was and asking him to help. The
president seemed an ideal choice to spread the word about
saving the environment.
The president eventually did reply, Poe said. Several
months later, the White House sent a form letter that told
her to stay in school and not do drugs. There was no
mention of the environment. "At first it made me angry, but
then it just made me want to do something more," she said.
M lli P Kid FACE (3)
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Mellisa Poe - Kids FACE (3)
Poe was recycling, planting trees, talking to friends and
writing letters to newspapers and politicians -- "just anything
to get involved," she said. She recruited six friends to form
Kids F.A.C.E. at Percy Priest Elementary School.
She called billboard companies and convinced them to
donate advertising space. By April of 1990, she had 250
billboards with her letter to Bush posted across the United
States. With the billboards, local news coverage of her
activities and an appearance on the "Today Show," Poe
began to receive letters from other children asking whatthey could do.
M lli P Kid FACE (4)
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Mellisa Poe - Kids FACE (4)
Poe suggested to them that they start their own Kids
F.A.C.E. club at school. The result is that Poe's club has
grown from her six friends to 300,000 members in 20
countries. The organization's newsletter, Kids F.A.C.E.
Illustrated, goes out to over 3 million people.
Poe herself will continue to be on the board, but in October
1997, she stepped down as president, handing the reins
over to Rachel Jones and Ashley Craw, both 15. Poe said
she is too old to lead the organization. "There's a lot ofclubs out there that say they're run by kids, but that's not
exactly true," she said.
M lli P Kid FACE (5)
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Mellisa Poe - Kids FACE (5)
"Sometimes people think they can't do much,
because
they're only one person," Poe said. "But we needthat
one person. When you think in terms of total worldpopulation, one in a million becomes a big number.
One in a million can make a difference.
- Mellisa Poe
Pemikiran Di Luar
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Pemikiran Di LuarBatasan Konvensional
Konsumen bersedia membayar dengan harga lebih
mahal untuk memperoleh produk-produk yang biaya
produksinya jauh lebih rendah. Ingat, murah bukan
jaminan untuk laris.
Seorang guru besar pemasaran dari Amerika dalam
suatu konferensi tahunan di New Orland mengatakan,
Price has nothing to do with cost. Harga
jual tidak ada sangkut pautnya dengan harga pokok,
dengan ongkos produksi barang atau jasa.
Starbucks Premium Consumer
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Starbucks Premium ConsumerExperience
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Mike Lazaridis
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Mike Lazaridis Penemu BlackBerry
Mike Lazaridis (48 tahun) adalah seorang pengusaha
sukses. Pada saat ini, oleh media cetak dan internet, ia
dianggap sebagai salah satu orang paling penting dan
berpengaruh bagi masyarakat dunia. Alasannya: ia penemu
BlackBerry. Bersama dengan berbagai situs jaringan sosial,
BlackBerry mampu mengubah pola/kebiasaan komunikasi
masyarakat dunia.
Umur 12 tahun, Lazaridis mendapat penghargaan Windsor
Public Library karena telah melahap semua buku ilmu
pengetahuan di perpustakaan itu.
Mike Lazaridis
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Mike Lazaridis Penemu BlackBerry (2)
Tahun 1979, Lazaridis memutuskan kuliah di Universitas
Waterloo jurusan Electrical Engineering bidang ilmu
komputer. Saat menjadi mahasiswa, dia mendapat kontrak
500.000 dollar dari General Motors (GM) untuk
membangun display kontrol jaringan komputer. Dari dana
kontrak dengan GM itu, ditambah pinjaman 15.000 dollardari orangtuanya, Lazaridis yang masih mahasiswa
mendirikan perusahaan bernama Research in Motion
(RIM). Dia keluar dari universitas dua bulan sebelum lulus.
RIM bergerak di bidang teknologi barcode untuk film.
Lambat laun, RIM merambah ke wireless dan tahun 1999
memperkenalkan BlackBerry.
Mike Lazaridis
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Mike Lazaridis Penemu BlackBerry (2)
Hal yang patut kita tiru, biarpun sudah
sukses, Lazaridis tetap rendah hati dan
tidak cepat puas. Ia tetap banyak
belajar dan selalu melakukan riset.
Maka tidak heran, ia tidak "hanya
menjadi seorang ahli teknologi. Dia
juga menguasai manajemen,
pemasaran, dan strategi invasiproduk ke penjuru dunia!
Golden Rules
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Golden Rulesof Creative Thinking
1. Start small trying to discover new ways to becreative, but start.
2. Give yourself permission to abandon the old,obsolete ways of doing things and explore newways.
3. It is not possible to change the way we think abouteverything. Target specific areas in which to trycreative thinking techniques.
4. Understand that creative thinking requires time,
but it is worth it!5. Remember that creative thinking is both hard work
and fun.
Golden Rules
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Golden Rulesof Creative Thinking (2)
6. Focus on what you can reasonably do. Trying to do toomany things at once compromises the effort and maytake away from the results.
7. Practice creative thinking for today as well as tomorrow.
8. Include other people in the creative thinking processwith you. Collaboration fosters creative thinking.
9. Include new and different in your creative thinkingprocess as well as better and more.
10. Keep innovating.
10 Questions
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10 QuestionsTo Encourage Ideas
1. What if?
2. How can we improve?
3. How will the Optimist Member and/or the community benefit?
4. Are we forgetting anything?
5. Whats the next step?
6. What can we do better?
7. What do you think about?
8. What should we add?
9. What should we eliminate?
10. What other ideas do you have...?
The Six Myths of Creativity
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The Six Myths of Creativity
In an interview with Fast Company , Teresa Amabile busted
six cherished myths about creativity.
1. Creativity Comes From Creative Types
2. Money Is a Creativity Motivator
3. Time Pressure Fuels Creativity
4. Fear Forces Breakthroughs5. Competition Beats Collaboration
6. A Streamlined Organization Is a Creative Organization
Very creative people are often thought to be highly intelligent. While this is
occasionally true, evidence shows that the connection between intelligence andcreativity is not straightforward. Sternberg and OHara (1999) found people withlow IQs are not likely to be exceptionally creative but above 120, there is nocorrelation between traditional intelligence and creativity. They even suggest thatindividuals with very high IQs may be rewarded so much for their analyticalthinking that they do not reach their creative potential.Sternberg, R. J. and OHara, L. (1999). Creativity and intelligence (251-272). In R. J.Sternberg, Creativity handbook, (pp. 251-272). New York: Cambridge University
Press.
Tom Peter
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The best wayto have a good ideais to have a lot of ideas.Linus Pauling (two Nobel
Prizes Winner )
Prioritas
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Prioritas
Kehidupan yang bermakna tidak dibangun di atas banyaknya
kegiatan tetapi soal membuat urutan yang benar, menyusun
skala prioritas berdasarkan prinsip-prinsip dan nilai-nilai luhur
yang diyakini seseorang.
Visi-misi hidup (pribadi atau organisasi) haruslah menjadi
acuan utama dari rancangan aktivitas setiap tahunnya, setiap
bulannya, setiap minggunya. Sebab tanpa visi-misi yang
jelas, sejumlah kesibukan adalah aktivitas tanpa makna yang
berujung pada kelelahan dan ketertekanan minus sukacita.
Sebaliknya, tanpa agenda kegiatan, rumusan visi-misi yang
agung mulia hanya menjadi khayalan semata.
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Terima kasih atas perhatiannya.Semoga Bermanfaat