Innovate or die – big brands need to embrace entrepreneurial vision, by Arif Haq
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Arif Haq's presentation at Despark's "Ignyte" - event about smart marketing, innovation and entrepreneurial agility. Arif has 14 years consumer marketing experience with the last ten of those spent in PepsiCo UK and Europe brand management. In 2010 he was one of the founding members of a specialised business unit working on the Gatorade brand, tasked with testing business models and marketing capabilities new to the company. Last year he joined Contagious – a leading global authority on marketing innovation.
Transcript of Innovate or die – big brands need to embrace entrepreneurial vision, by Arif Haq
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MARKETING & COMMUNICATIONS
EMERGING TECHNOLOGIES
CONSUMER CULTURE
Contagious is helping companies like Coke set our strategic and creative vision and reframe our benchmarking.
Jonathan Mildenhall, SVP, Integrated Marketing Content and Design Excellence, The Coca-Cola Company
There are no facts on the future, only guesses. Working with Contagious I find those guesses are more likely to be certainties.
Sir John Hegarty, Founder and Worldwide Creative Director, BBH
Contagious magazine has arguably become the
most important in today's communications
landscape.
Mark Tutsell, Worldwide Creative Director, Leo Burnett
