Jacob Lehrbaum,!Director of Marketing !@jlehrbaum!

Learn how companies are using PaaS to:!•  Create more innovative applications!•  Rapidly provide value to customers!•  Reduce development and maintenance costs!

Rapidly Iterate!

Development Pressures are Huge

Differentiate!

Get Big Fast!

Do More with Less!Stunning Experience!

John Dillon, Engine Yard CEO

“Businesses should really focus on delighting customers, and the reality is that many companies fail to get that right.

“Companies waste far too many resources building infrastructure to run applications rather than building applications that thrill users”

Operational and Capital Expense • Hardware • Software • People

Opportunity Costs • Time-to-market • Downtime

IT Costs

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IT Expenses

41%

21%

21%

17%

IT Spend Key Metrics: Distribution of Spending on Hardware, Software, Personnel, Outsourcing

People - 41%

Software - 21%

Outsourcing - 21%

Hardware - 17%

Source: Gartner IT Key Metrics Data 2011

5

How many people focus on your platform?

Could you innovate faster if they focused on your apps?

Where do you invest?

6

Example Headcount Costs

Fact:

“70% of downtime is caused by

human error” -The Uptime Institute

Low Cost Hardware

Technology Driving The Cloud

Rich Internet Applications

Virtualization

Open Source

Ubiquitous Networking

8

Cloud Computing “As a Service”

SaaS

PaaS

IaaS

9

IaaS vs PaaS vs SaaS

Custom, Self-hosted IaaS PaaS SaaS

Applications

Data

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Applications

Data

Runtime

Middleware

Operating System

Applications

Data

Virtualization

Servers

Storage

Networking

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Applications

Data

Runtime

Middleware

Operating System

Virtualization

Servers

Storage

Networking

Outsource

Innovate

PaaS in a Nutshell

Operating System

Database

Memory Cache Web Server

Language Interpreter Framework

Load Balancer Reverse Proxy

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Why PaaS?

#1 Innovate faster while

saving money

12 http://www.flickr.com/photos/leesemel/4148910310/

#2 Focus on building

applications

Why PaaS?

13 http://www.flickr.com/photos/ihtatho/627226315/

#3 Get the best technology

and stay up to date

Why PaaS?

14 http://www.flickr.com/photos/x-ray_delta_one/6072308972/

#4 Deploy & scale

painlessly

Why PaaS?

15 http://www.flickr.com/photos/jimnix/4618068605/

#5 Boost performance and security

Why PaaS?

16 http://www.flickr.com/photos/bike/461050208/

#6 Keep your business up and running

Why PaaS?

17 http://www.flickr.com/photos/safari_vacation/5961260280/

#7 Battle tested by

thousands of customers

Why PaaS?

18 http://www.flickr.com/photos/dvids/5781686655/

#8 “Do it right” with support

and expertise

Why PaaS?

19 http://www.flickr.com/photos/13053467@N03/3665074902/

Private and Public

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How much do you want to share?

Dedicated Tenant Multi Tenant

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The Engine Yard PaaS

Engine Yard Confidential 22

Innovate Faster with Greater Reliability

Why Use Engine Yard as Your PaaS?

Confidential 23

Commercial Grade Solution

Highly Configurable

Deep "Expertise

Innovate Faster with Enhanced Flexibility

Innovate Faster with Less Risk

Empowering Developers to Innovate Faster

Our cloud takes care of the rest! • Dedicated Tenancy • Hardened, secure and scalable • Flexible, configurable architecture • Continuously updated and improved • Deep Ruby & PHP expertise – whenever you need it • Trusted by 2000 customers

Build Stunning Apps

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Have Questions?!www.engineyard.com/contact!1-866-518-9273!

Jacob Lehrbaum,!Director of Marketing !@jlehrbaum!

Want More? !Get the whitepaper:!http://ey.io/paasten!