29Feb - User Acquisition & Mobile

@InMobi @TUNE, #inDecode

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inDecode is InMobi’s global developer community.Our mission is to connect developers and help them decode how to build, grow and monetize their apps.

indecode.inmobi.com – indecode@inmobi.com

50000Publisher apps

2.6 billionApp downloads tracked

200 countriesof operation

140 billionMonthly ad impressions17

officesAll over the globe

1.5 billionMonthly active users

Founded in 2007, InMobi is the world's largest independent mobile ad platform

About InMobi

For making mobile ads you actually want to see

How to Make Your App Go ViralSheila Bhardwaj – February 29, 2016

Let’s Get to Know Each Other

Sheila BhardwajDirector of Account Management,TUNE

Download The Full Report: Global Mobile 2016

bit.ly/global_mobile

Agenda

1.Is your app worth sharing?2.What drives virality?3.How do you maximize sharing buttons?4.How do you get users to want to share your

app?

1Create something worth sharing

What People Share

Things that...Add valueEvoke emotionsSeem extraordinary

Globally, Which Apps Are Installed the Most?

GAMES AS A % OF INSTALLS

Globally, Which Apps Are Installed the Most?

SOCIAL AS A % OF INSTALLS

Globally, Which Apps Are Installed the Most?

MUSIC AS A % OF INSTALLS

Globally, Which Apps Are Installed the Most?

TRAVEL AS A % OF INSTALLS

2What drives virality?

2What drives virality?Emotions and vanity.

“Whether you’re selling soda, car insurance, or a presidential

candidate, evoking emotion increases word-

of-mouth.”Jonah Berger

Assistant Professor of Marketing, University of Pennsylvania

Create Opportunities for Users to...

Achieve something they’re proud of

Make themselves look goodFeel better about themselves

What Do These Top Apps Have in Common?

3Sharing buttons:

when, where and which?

Make Sharing EasyEnable sharing to multiple

social networks at onceShow only the channels

that users post toUse sharing channels that

are relevant to the appAdd images and text to

social actionsApp in the Air utilized Instagram and WhatsApp to drive 40% of their downloads.

4Don’t trick users into sharing

your apps...Reward them!

Circle App: A Case Study in User Frustration

When people downloaded the app, they tapped a button that unknowingly invited everyone they knew.

Circle App - A Case Study in User Frustration

When people downloaded the app, they tapped a button that unknowingly invited everyone they knew.

It surged the app’s numbers… but enraged everyone else.

Instead, Reward for Sharing

Ways to reward without breaking the bank:

Additional storageA free upgradeFree additional

featuresIn-app currency

Q & A

Learn more: tune.com/blog