InMobi AppGalleries - Product Walkthrough
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Transcript of InMobi AppGalleries - Product Walkthrough
• App & mobile web publishers need better ways to
monetize
• App advertisers need higher quality user acquisition
sources (> LTV)
• Users need a better way to discover apps that are
relevant to their interests
Problem:
• App Discoverability for Users
• Higher quality users for
advertisers
• Increased eCPMs for
publishers
• Native / non-tradable unit
More Than Just Ads
• Sponsored Apps shown as
native ads
• Looks like content, higher CTR
• Seamless ads experience
• InMobi Adformats (JSON)
Truly Native Ads
Admin Dashboard, Revenue Reporting, Analytics
Totally Customizable & Brandable
Choose Number of Sponsored Apps
Create Custom Categories. Auto or Manually Curate.
Tablet & Smartphone Compatible
Korean, Chinese (simplified), Spanish, and Japanese
1. Approve your content URL
• Content URL is your mobile web or app store address.• Ex: www.itunes.com/yourApp, play.google.com/yourApp, www.yourBlog.com
• Approval needed before you can monetize.
• Approval time: 1 – 3 hrs. (standard ad network procedure)
2. Integrate
• Native App: InMobi SDK.
• Mobile Web: JavaScript snippet.
What to Expect after Signing up
• JavaScript (one line)
• Typical integration options
• Sticky banner – totally customizable
(text, positions, and colors)
• Link in Nav points to your app gallery
• Text Lookup. Redirects all app store links
to their own app gallery
Mobile Web Integration
• SDK 370 & 400
• http://tinyurl.com/appg-ios-docs
• http://tinyurl.com/appg-android-docs
• Custom:
• Point web frame to AppG URL
• UIWebView (iOS)
• WebView (Android)
App Integration
• Historical CTRs of +5% vs 0.5% on traditional mobile
banners
• Comparable industry products seeing $75 eCPMs
• Higher CVRs and LTVUs driven by user intent and native ad
formats
Potential Business Opportunity
Your Turn! Go build one!
http://appgalleries.inmobi.com