Inman Connect SF 14 Highlights
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Transcript of Inman Connect SF 14 Highlights
INMAN CONNECTSan Francisco 2014
WHAT IS CONNECT?• The Latest Technology
• Consumer Trends
• Industry Trends
• Connecting and Masterminds
TECHNOLOGY
3D AND VIRTUAL REALITY
!Consumers demand more and more data before they
visit the home
HOUSECALLS
“Click and Fix” Where Angies List and
Uber Meet !
tryhousecalls.com
MOVING MADE EASIER Truly help your clients with moving details
DESIGN MADE EASY
And free.
CONSUMER TRENDS
STOP SELLING BE ENCHANTING
Guy Kawasaki
• Answer your damn phone
• Enchant everyone
• Be a baker, not an eater
• Build an Eco-System
• Remove speedbumps
UBER-IZE REAL ESTATE
• remove friction
• make it immediate
• any device, any time
• let them track progress
INDUSTRY TRENDS
WHERE ARE WE GOING?• Teams are getting big
• Culture trumps split
• International is big
• “Lead Gen” vs “Hyper Local”
BRANDING
YOUR BRAND MATTERS• your brand tells future clients what they can
expect from you
• content vs nontent
• people don’t buy solutions. they buy beliefs
• stay on message
MASTERMIND
SURFING LESSONS1. Learn to swim
2. Paddling matters
3. When in doubt, no go out
4. Don’t leave waves to find waves
5. Waves come in sets
6. Don’t fear technology
7. Don’t get caught inside
8. Don’t drop in
9. Murky water, don't go out
10.You are not Laird
Matt Beall, CEO Hawaii Life