Inman Connect 2018 Recap -...

Top Marketing Tips & Takeaways from Inman Connect 2018 as Annotated ByChampions School of Real Estate® President Kimberly Dydalewicz

Inman Connect 2018 Recap

1 ChampionsSchoolofRealEstate®2018

February 2018

Dear Reader,

I am happy to share the following notes I took at the Agent Connect and Marketing Connect at Inman 2018 – I hope you find them helpful! Please read through the following pages to learn more about…

• Lead Magnet Ideas from Social Media Guru Katie Lance • The Importance of Referrals, #FakeNews and a little Real Estate Myth-Busting • Tips from the #1 Team in New York, the Blumstein-Corcoran Group • Market Yourself after a Sale from Caroline Bass (The Corcoran Group) & Ari Harkov (The Harkov Lewis Team) • Personal Branding & Marketing to your Sphere of Influence from Nicole Lopez (The PR Group) • 7-Star Service in a 3-Star Industry from Jay O’Brien (RE/MAX Prestige) • Must-Have Apps from Kristi Kennelly (Realtor.com)

If you have the opportunity – I recommend attending Inman Connect 2019. You will come back energized and refreshed and full of wonderful shared ideas by nationally recognized real estate leaders and top producers!

Thank you for choosing to be a Champion,

Kimberly Dydalewicz President, Champions School of Real Estate 972-867-4100 | [email protected] www.ChampionsSchool.com

Inman Connect 2018 Top Marketing Tips & Takeaways as Annotated by Champions School of Real Estate President Kimberly Dydalewicz


Whatisanexampleofaleadmagnet?Afreecontentguide(oraCheatSheet,Guide,Checklist,etc.)onawebsiteavailabletodownloadafterapotentialleadprovideshis/hercontactinformation.

• MakesuretohaveCleanPages,withFewSentencesandBig,Eye-CatchingButtons

• VideoLeadMagnets

o Makesuretoembedvideos–theyserveasgreatLM’s!o UploadVideo–addalinktowhereyouwanttodrivepeopleto.o Tip:www.Rev.Com–forvideotranscriptions

• ArticlesandBlogs

o SprinkleinLeadMagnetsintothecontentyouproduceo Sprinklewithinpillarcontent(substantiveandinformativepiecesofcontentthatcanbebroken

intomanyderivativesections,pieces,andmaterials.ExamplesofcontentpillarsincludeeBooks,reports,andguides.)

• ImportanttoRemember:Asthingscomeupinyourlocal

market–areyouthatvoicethatissharinginformation?o Tip:www.Canva.Com-Turnyournotes,newsinto

somethingcleanandexcitingandforFREE.

• SocialMedia–Stoptherandomactsofsocialmedia!

Question:HowdoIbrandmyselfwithoutlookingcheap?

o Developamarketingplanandusetoolslikewww.Canva.comonyoursocialmedia,website,Lead

Magnets

o Familiarizeyourselfwithwww.Fiverr.com-$5bucksforfreelancework!

o Action:Askyourself–WhatdoIwanttobeknownfor?

o NurtureyourclientsthroughFacebookandFacebookLive!

o Tip:TrytoFacebookLive!Atleast1xperweektoshowalittlebitofyourpersonality.

I. Lead Magnets (LM) Resources from presenter Katie Lance (www.Katielance.com/ICNY18)

II. Personal Branding & Marketing to your Sphere of Influence Resources from presenter Nicole Lopez (The PR Group Team)


Tipsfromthe#1TeaminNewYork!

• Listenasyouwalkaroundtheofficeandlearn!

• Responsiveness:TalkonthePhoneandmakesuretorespondtoPhone/Emailwithin10minutes.

• Nevermissanopportunitytoshow–o Example:AgentsfromtheBlumsteinGroup-CorcoranGroupwilltakeaclienttoshowat11pm

toseethesafetyandnoiselevelofanarea.

• AgentsfromtheBlumsteinGroup-CorcoranGroupsharedthat92%oftheirworkcomesdirectlyfromreferrals.HowareYOUstayingtopofmind?

QUESTION:Haveyouvettedalltradeserviceprovidersforyourclient?Doyouhavealistoftrustworthytradeserviceprovidersyoutrust?BearesourceforyourclientsiftheyneedreferencesfromArchitects,Attorneys,Electrician’s,Movers,A/C,Handyman,Plumbers,Housekeeper,YardServices,etc.–bethepersontheyreachouttofirst!

MarketingYourselfaftertheSale

• Sendafollow-upemailafterclosingwiththeinvitationtoUpdater.

• BrandedClosingGiftswithMove-Ingoodies.• Post-ClosingLunch

• Addcontacttocustomizeddripemailcampaignfor1-5years.• AddClientsonaSocialMediaplatformandengage.

• Useswww.Contactually.com–CRM• Takepicturesatclosings;posttosocialmedia.

• Uses“It’saWonderfulLife”Themeandgivesnewhomeowners-bread,saltandwine!• DoNOTuseagenericmonthlynewsletter–addsomethingofvalue.

• CustomizedSeasonalGifts• LovesHandwrittenNotes-Usewww.Thankster.comorwww.Postable.comforhandwrittencards

III. The Blumstein Group - Corcoran Group

IV. Marketing Yourself After the Sale Tips from Caroline Bass (The Corcoran Group) & Ari Harkov (The Harkov Lewis Team)


Manyrealestateprofessionalsbelievethatthefirstthingconsumersdotodaywhentryingtofindanagentistogoandlookforonlinereviews.Thisissimplynottrue.

• Howareconsumersfindingtheiragents?69%arefindingtheiragents

throughfamilyandfriendreferrals!• #1SellingAgentLeadGenerators?YardSigns-Takeinventoryofyouryard

signscomparedtoyourcompetitor.Dotheystandout?Dotheyhaveatestimonialfromacustomer?

CustomerLoyaltyistheKEYTOSUCCESS–alwaysremembertoputyourcustomerFIRST.Tocontroltheprocess,youmustfirsthaveaprocess.Makesuretosurveyeverysinglecustomer,evenifyouthinkyoufailed.Youwilllearnfromthefeedback.Getcreativewithyoursurveycontent!SocialMediaTip#1–VanityMetrics:It’snotabouthowmanylikes/tweets–thisisn’tturningintobusiness.

QUESTION:Howareyouturningyoursocialmediaintorevenue?Itisaboutengagementandorganicgrowth.

“Putpressureonthethingsthatmattermost,andwhenyounailthose,yourgrowthwillbeorganic”–RiversPearce,Boomtown

Action:OrganizeyourpastcustomersintoA/B/Clistsofcustomers.(A=thetop10,Bthenext10...)

• Your“A”groupreceivespremiumgifts–“A”listcustomersshouldbereachedouttoatleastonceper

month.

o Examples:Mother’sDayCards,BacktoSchoolgifts,pumpkincarvingtools,champagnebottleswithapersonalnoteandalwaysleavea#(insertword/motto/teamname)asyourcustomerwillmostlikelypostyoursweetsurprise.Ourpresenterreceivesreferralsbysimplyreachingouttoher“A-list”client’smonthly.

QUESTION:Haveyoufollowedupwithyourcustomersinthepastyear?Ifnot,doit!Handwrittennotesgoalongway–don’tforgetanniversaries,datesofclosings,Birthdays,etc.…

V. Referrals & #FakeNews Resources from presenter Rivers Pearce (Boomtown)


Speaker:JayO’Brien,whosharedthathefocusessolelyonpastclientsandrepeatbusiness.Heshared,“allmytime,resourceandenergyintopeoplewhohavealreadytrustedme.”Asaresult,hisbusinesshasquadrupledthroughreferrals.TakealookatJay’samazingapproachtohisclients:

• AfterContingencyTimePeriodhasexpired–YAY!Hisbuyersareallmovedin.Herearehissteps:

o Thehardpartisover!Now,clientswillreceivea

bottleofwinewithanotethatsays“Thehardpartisover,nowthatyouareinyourhome….youcanrelaxnow!”($20-$30)

o Next,theyreceivemovingboxesandsharpies($50)

o Thenheorganizesthetransferoftheirutilities-Tip:SeeUpdaterandRealContact(FREE)

o MovingDay=Chaos,sohehasdelivered“MovingDayEssentialsBox”–ToiletPaper,Water,PaperTowels,CleaningSupplies,PowerBar,GlovesandagiftcardtoDominos.($100–DollarStore)

• Afteryourbuyersaremovedin–thisiswherehisvettedserviceproviderscomebytohelp!

o Hisvettedhandymanisgoingtoarrivetotheirhomeandhelpwithhangingitems,andpickupthe

scraps!(FREE–thehandymandonateshistimeinhopestoturnthevisitintoanewcustomer!)

o Theywillalsoreceiveavisitfromhisvettedgardener.(FREE–thegardenerdonateshistimeinhopestoturnthevisitintoanewcustomer!)

o Iftheyareanythinglikeanormalfamilymoving,thebuyers’carswillbedirtyandneedacleaning.HesendsouttheMobilecarwashcompany!(FREE–themobilecarwashdonateshistimeinhopestoturnthevisitintoanewcustomer!)

Alittlesomethingextra:Jayalsodonatesaportionofhiscommissiontothebuyer’scharityofchoiceinhisname.Thedonationismailedtohisclientsthatadonationwasmadeonbehalfoftheirfamilyby…realtorsname.Onemonthafterclosing–thebuyersgetaphonecallfromarestaurantandUBERpicksthemupandhetreatsthemtoanicedinneroutandbringsthemhomeinUBER.

VI. 7-Star Service in a 3-Star Industry Tips from presenter Jay O’Brien (RE/MAX Prestige)


Takeaway:Jaydoesnotinvestinpostcards,eblasts,etc.…here-investsbackintohiscurrentclients.So,ifyouthinkaboutit,theabovepriceisnottoomuch.Tip:Don’tquantifywithagiftcardtheywillforgettouseandnotpersonal….Clientsliketobesurprisedanddelighted!!• EveryQuarterJay’sclientsreceive:

o Summer–BBQApplianceo Fall–Candleo Winter–Umbrella/Blanketo Spring–SuntanLotion/SunNecessities

• Tip-doveryhelpfulandmeaningfulacknowledgments:anniversary,vacation,andbirthday.YouareaConciergeforLife!

• Action-MonitorwhatyourclientsaredoingonFacebookand,ifyouseethefollowingsituations,jumptoaction:

o Tip:Needacouchmoved?Letthemknowyouhave

yourhandymancomingovertohelpmove

o Tip:Clientsick,useAmazonPrimeandhavegetwellitemssentoverwithinafewhours.

o Tip:Hisnumberonestrategyisto“Trulygiveadarn!”

UsefulPlatforms:

• Prepareforyourmeetingsaheadoftimebygettingtoknowthepersonyouareabouttospeakwithwww.Accompany.comorwww.Crystal.com.

• Takeyourideaandmakeavideousingatoollikewww.Lumen5.cominaslittleas10minutes!

o Tiptoremember:UseClosedCaptionVideoforyourSelfieVideo

VI. 7-Star Service in a 3-Star Industry (Continued) Tips from presenter Jay O’Brien (RE/MAX Prestige)

VII. Must-Have Platforms & Apps! Tips from presenter Kristi Kennelly (Realtor.com)

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