Inlight Luxury Broj 2

5/20/2018 Inlight Luxury Broj 2

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Broj 2 Ljeto 2014 / No. 2 Summer 2014Besplatan primjerak / Your complimentary copy


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D I S C O V E R

d u k l e y


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www . d u k l e y . c om


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Luxury Inflight Magazine 20144


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Luxury Inflight Magazine 2014 5


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IMPRESSUM

UREUJE I IZDAJE / EDITING AND PUBLISHING:

Montenegro Airlines

DIZAJN, PRIPREMA ZA TAMPU I OGLAAVANJE /

DESIGN, PREPRESS AND ADS

Montenegro Airlinessektor medija centar i marketing

GLAVNE I ODGOVORNE UREDNICE /

EDITOR - IN - CHIEF

Tijana Kavari, Tanja Kneevi Perii

ART DIREKTOR I DIZAJN / ART DIRECTOR AND DESIGN:

Ana Zekovi

TEHNIKI DIREKTORI / TEHNICAL EDITORS

eljka Popovi, Danijela Ivanovi

NASLOVNA STRANA / COVER PAGE:

Regent Hotel, Porto Montenegro

TEKSTOVI / TEXTS:

Medija centar Montenegro Airlines

OGLAAVANJE /ADVERTISING

Lena Bokovi

Tel: +382 20 415 561

e-mail: [email protected]

PREVODIOCI / TRANSLATORS

Raisa Miljani, Tanja ipi

LEKTORI / PROOFREADERS

Danijela Ivanovi, Sandra Nikitovi,

Peter Stonelake

TAMPA / PRINTED BY

DPC - Grafotisak, Grude

FOTOGRAFIJE:

Veljko Vujanovi, Porto Montenegro, Plantae,

Soho Hotels, Dukley, Boka Group,

Regent Hotelwww.allday2.com

TIRA / NUMBER OF COPIES

5000

Umjesto pozdravaNa centar svijetaDavno je napisano da je naa domovina tamo gdje se spajaju 6 kontinenata. CrnaGora ima istoriju, poetiku, prirodu, jezera, nacionalne parkove, svoje planine i more, svojaostrva i tvrave, ima svoj arobni svijet spojen na tako malom prostoru.Ona je taka iz koje moete krenuti ka svakoj evropskoj destinaciji, ali i taka kojoj etese uvijek vraati. Ili je mi, svagdanji, isuvie volimoSlikali su je i opisivali Tenison i Gledston i Bajron, Jaroslav ermak, Evlija elebija i brojnidrugi velikani. Istraivali je i domai pisci i pjesnici, guili je veliki, ali je ona feniks koji seuvijek i uvijek raa i ostaje. Ovo jeste i zemlja pjesnika i ratnika, i jeste zemlja u kojoj jesvaki dobronamjeran gost - dobrodoao. Ona je inspiracija i snaga, izvorite i utoite.

Ona je naa i jedinstvena.Ona je - CRNA GORA.Dobrodoli!

...Zagledajte se u kartu svijeta i pokuajte da naete centar.Crna Gora e biti najblie...

Ureivaki tim Luxury Inflight-a najsrdanije se zahvaljuje kolegama iz turistikih organizacija

optina Crne Gore, na velikoj pomoi.

The editorial staff of Luxury Inflight would like to thank their colleagues from the touristorganisations of Montenegrin municipalities for their great assistance.


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SADRAJ/CONTENT

IntroductionOur center of the worldIt was written long ago that our country lies where six continents come together.Montenegro has its history, poetic heritage, nature, lakes, national parks, mountainsand sea, islands and fortresses, a magical world created within such a small territory.It is a place from where you can go to any European destination, and a place youwill keep coming back to. Or, perhaps it is that we, the locals, just love it too muchIt was depicted and described by Tennyson, Gladstone and Byron, Jaroslavermak, Evliya elebi and many other great men. It was explored by local writersand poets, suppressed by the mighty, but like a phoenix that is reborn again andagain, it remains. This is the country of poets and warriors, a country where every

visitor is welcome. It is inspiration and strength, a place of origin and a sanctuary. Itis ours and it is unique. It is MONTENEGRO. Welcome!

...At the beginning of this magazine, please take a careful look at the world mapand try to find its centre. Montenegro will be closest to that point...

6 - 10 INTERVJU: Branimir Gvozdenovi, ministar odrivog razvoja i turizma INTEVIEW: Branimir Gvozdenovic, Minister of Sustainable Development and Tourism

16 - 25 Porto Montenegro - Novi standardi za novo ljeto Porto Montenegro - The best option for summer by the sea28 - 33 Regent Hotel - Otvaranje hotela 1. avgusta Regent Hotel - Opening 1st August

40 - 49 Dukljanski Vrtovi - Ekskluzivna rezidenciona zona u Budvi Dukley Gardens - Budvas finest luxury residential destination

52 - 59 Hotel Splendid - Regionalni brend Hotel Splendid - Regional brand

68 - 75 Soho Hotels - Idue godine otvaramo rajsko naselje Soho Hotels - Develops the elite complex on the golden coast

76 - 81 Savjeti ljekara - Odgovorno sa sunevim zracima Pharmacists advice - Be safe in the sun

83 - 87 M:tel - Kvalitetna usluga i pristupane cijene M: tel - High-Quality Service and Affordable Prices

91 - 95 Plantae, vinski put Plantaze, wine road

104 - 109 Boka Grupa / Boka Group

110 - 111 Kamp Grab - rafting Tarom The Grab camp - rafting down the river Tara


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Branimir Gvozdenovi, ministar odrivog razvoja i turizma

ansa razvoja

turizmaje uraznolikostiponude

-Izuzetno mi je zadovoljstvo kada prestinituroperatori svrstaju nau zemlju u takozvane topdestinacije regiona, Evrope i svijeta. Prepoznati smopo irokoj lepezi turistikih proizvoda za turiste svihnivoa platene moi, a promocija i pozicioniranjeCrne Gore kao interesantne turistike destinacije kojaje atraktivna na meunarodnom tritu tokom cijelegodine i svojom raznolikou prilagodljiva dinaminimtrendovima svjetskog trita je i na cilj. A ako seimaju u vidu i potencijali ija turistika valorizacija tekpredstoji, Crna Gora je zaslueno i top destinacijapo brzini razvoja sektora turizma u ovoj godini, alii u narednom desetogodinjem periodu, kako je inavedeno u posljednjem izvjetaju Svjetskog savjetaza putovanja i turizam.

Iako je jasno da crnogorska turistika ponudaodavno nije za ljude manje platene moi, vepoprilino nedostupan dragulj i za njene graane,i dalje se mogu uti razliite ocjene o pravcurazvoja turizma, pa imate i dalje zastupnikeelitnog, masovnog ili tzv. resort turizma. ta je,po Vama, najoptimalnija varijanta?

Naa nastojanja su da, slijedei strateki cilj razvojaturizma, Crna Gora bude prepoznata kao cjelogodinjaturistika destinacija. U tom cilju realizuju se brojne

aktivnosti na planu stvaranja diverzifikovane ponude,sa naglaskom na unapreenje nivoa kvaliteta.Svakako smo zadovoljni projektima za razvojavanturistkog turizma i turizma orjentisanog na

prirodu koji se nastavljaju i ove godine, i to prije

svega Planinarenje i biciklizam, zatim VrhoviBalkana koji ima za cilj turistiki razvoj planinskogpodruja na tromei Crne Gore, Albanije i Kosova,Panoramski putevi Crne Gore ija je svrhapovezivanja turistike ponude Primorja i Sjevera,kao i Etnogastronomske staze. Posebnuatraktivnost predstavljaju i ponude koje se odnosena kite surfing, rafting, kanjoning i dr.Takoe, znaajne aktivnosti turistikih poslenikausmjerene su i ka unapreenju manifestacionogi kongresnog segmenta turistike ponude. UCrnoj Gori se, u periodu od maja do septembra2014. godine, organizuje 17 muzikih festivalameunarodnog i regionalnog karaktera, a posebnoatraktivno, naroito za mlau populaciju, bilo jeodravanje Exit festivala, na plai Jaz, u Budvi, ujulu 2014. godine, uz organizovanje brojnih, sada vei tradicionalnih, karnevala i kulturnih manifestacija.Znaajan segment ponude ine i ponude nacionalnihparkova, a intenzivno se sprovode aktivnostiusmjerene ka razvoju onog segmenta ponude kojise odnosi, izmeu ostalog, i na marine i golf terene.U tom smislu, Porto Montenegro u Tivtu, ve jeprepoznata kao jedna od vodeih marina za jahtena Mediteranu, gdje su uslovi za smjetaj plovila na

izuzetno visokom nivou. Osim toga, u okviru PortoMontenegra nalazi se luksuzno naselje, koje svojomponudom zadovoljava potrebe vrlo probirljivihturista, vrlo visoke platene moi. U prilog tomegovori i injenica, da iz godine u godinu, sve veibroj pripadnika svjetskog jet seta, boravi upravo uPorto Montenegru, gdje imaju prilku da uivaju ubazenu, restoranima i barovima, a mogu pronai ibrojne ponude razliitih, svjetski renomiranih modnihbrendova. U cilju daljeg unapreenja ponude, u tokuje izgradnja luksuznog hotela koji Porto Montenegrogradi u partnerstvu sa prestinom ugostiteljskom

grupacijom Regent Hotels and Resorts.


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Osim toga, hotel Sveti Stefan i dalje je, u duhu svojetradicije, u vrhu interesovanja turista bolje platene moisa svih strana svijeta. Obnovljeni hotel Sveti Stefan, uzVilu Miloer, pod rukovodstvom svjetske, renomiraneturistike kompanije Aman resorts, nudi visokoplatenimgostima kvalitetan i jedinstven turistiki doivljaj.

Imajui u vidu navedeno, cijenimo da turistika

destinacija, koja nastoji da zauzme ali i odri svojupoziciju na svjetskoj turistikoj mapi, mora imati u svojojponudi raznovrsne segmente turistikog proizvodaodgovarajueg kvaliteta, kako bi uspjeno ispunilo ovezadatke gradei na taj nain lojalnost turista premasamoj destinaciji.

ta Crna Gora moe da uradi po pitanju produenjaturistike sezone? Koliko ste zadovoljni kongresnimturizmom, seminarima, sajmovima, koji objektivnoproduavaju ljetnu sezonu?

Crnogorski turistiki proizvod se kontinuirano

upotpunjuje uz zapaeno poveanje kvaliteta usluge.Ve pomenute kampanje, akcije i projekti, imaju za cilj iproduenje sezone.Dalje unapreenje MICE segmenta nae ponude,posredstvom kojeg je Crna Gora ve prepoznatakao destinacija pogodna za organizovanje struno-tematskih okupljanja, zabavnih, kulturnih, sportskih islinih dogaanja, bie obezbijeeno kroz stimulativniprogram podrke organizatorima tradicionalnih i novihmanifestacija i skupova iji koncept ima predmetnismisao, a koje e se odravati u periodu od oktobrado decembra. U tom pravcu Ministarstvo odrivog

razvoja i turizma objavilo je Javni poziv za pruanjepodrke i dodjele bespovratnih novanih sredstavaza sufinansiranje organizovanja tematskih skupova,kulturnih, zabavnih, gastronomskih, sportskih i drugihmanifestacija. Da su aktivnosti koje preduzimamo naplanu produenja sezone urodile plodom, ukazuje iinjenica da je jedna od karakteristika sezone 2013.godine bila i ta da je tokom pred i post sezone zabiljeenoznaajno poveanje broja gostiju, tj. od aprila biljeio sesve vei broj turista i realizovanih noenja, a posjeenostje bila znaajna i u periodu nakon glavne sezone. Samotokom oktobra 2013. godine, Crnu Goru posjetilo je vieod 45 hiljada turista i ostvareno je vie od 185 hiljadanoenja, to je poveanje za 21,2%, odnosno za 30,3%u odnosu na isti mjesec 2012. godine.

Osim toga, sa nama bitnih emitivnih trita i dalje velikibroj gostiju boravi u Crnoj Gori, dok je znaajna posjetazabiljeena i sa pojedinih novih trita. Takoe, vrijedanpanje je i podatak da je povean broj turista iz zemaljaEU (rast od 4% u 2013. u odnosu na 2012. godinu) kojipreferijaju krae i ee odmore, posebno u periodimavan ljetnje sezone, pa je za oekivati da i tokom ovegodine bude jo bolja posjeta u pred i post sezoni.

Prema procjenama Svjetske turistike organizacije,region jugoistone Evrope moe i zaista postatisvjetska top destinacija. ta Crna Gora moe, anije jo uradila, da zaista bude takva destinacija?

Zemlje jugoistone Evrope prepoznale su znaajzajednikih aktivnosti, i u tom smislu brojni su projektikoji se ve dui niz godina realizuju putem prekograninesaradnje, zatim se i zajedniki promoviu, prije svegana udaljenim tritima.Konkurentska prednost regiona jugoistone Evropepredstavlja bogatstvo i raznolikost prirodnih i kulturnihresursa, koji, objedinjeni, predstavljaju integralnituristiki proizvod. Tako definisan turistiki proizvod,uz adekvatan menadment i marketinki pristup, nanajbolji nain moe da valorizuje postojee resurse. Utom smislu, zajedniki marketinko-promotivni nastupiCrne Gore sa zemljama iz regiona, ve daju rezultate,pa se biljei rast broja turista i sa, za nas, udaljenihtrita.Ipak, kao i u samom regionu jugoistone Evrope tako iu Crnoj Gori, osnovne aktivnosti na kojima se dodatno

mora raditi kako bi se obezbijedio dugoroan i odrivrazvoj turizma su: poboljanje dostupnosti, unapreenjeturistike i pratee infrastrukture, razvoj ljudskih resursa- obrazovanje i primijenjene vjetine, ouvanje ivotnesredine, razvoj i primjena informacionih tehnologija,uz intenzivne reforme ka poboljanju poslovnog iinvesticionog ambijenta.

Turistika destinacija, koja nastoji dazauzme ali i odri svoju poziciju na svjetskojturistikoj mapi, mora imati u svojoj ponudi

raznovrsne segmente turistikog proizvodaodgovarajueg kvaliteta.Tako mora i Crna Gora

Ministarstvo odrivog razvoja i turizmaobjavilo je Javni poziv za pruanje

podrke i dodjelu bespovratnih novanihsredstava za sufinansiranje organizovanjatematskih skupova, kulturnih, zabavnih,

gastronomskih, sportskih i drugihmanifestacija, sve u cilju produenja

turistike sezone


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Branimir Gvozdenovi, Minister of Sustainable Development and Tourism

Opportunities forTourism Development

Lie in theDiversity of the Offer

It is a great pleasure to see prestigious tour-operatorsranking our country as a top destination in the region,Europe and on the global scene. We are beingrecognized by the range of diverse tourism productsfor tourists of different levels of purchasing power,and our goal is to promote and position Montenegroas an appealing tourist destination, attractive onthe international market all-year-round which offersdiversity responsive to the dynamic trends of the globalmarkets. Adding together its potentials, which haveyet to be developed in terms of tourism exploitation,Montenegro certainly deserves its ranking as a topdestination by its growth rate in the tourist industry forthe current year, as the same is expected in the ten-year period ahead, as stated in the latest Report of theWorld Travel and Tourism Council.

Although it is obvious that Montenegros touristoffer has not been a labour union paradise for along time, but a rather inaccessible jewel even toits citizens, there are still various opinions about

the direction of the development of tourism. Thus,there are the advocates for elite, mass or resorttourism. In your opinion, which would be the bestoption?

In line with the strategic goals of the development oftourism, we are committed to developing Montenegrointo an all-year-round tourism destination. To that end,numerous activities have been undertaken to create adiversified offer, with the focus on increasing the levelof quality.We are definitely satisfied with the projects aimed at

developing adventure tourism and nature-orientedtourism, which will be continued this year. Suchprojects are, first of all, Hiking and Biking, then thePeaks of the Balkans intended to boost mountain

tourism in the cross-border area of Montenegro,Albania and Kosovo, Panoramic Roads ofMontenegro aimed at unifying the tourist offer ofthe Coast and the northern part of the country, andEthnic Gastronomic Routes. Especially attractiveto tourists are offers related to kite surfing, rafting,canyoning, etc.Important activities by employees in tourism arealso being directed towards the improvement ofthe event and congress tourism offer. Seventeeninternational and regional music festivals have beenorganized in Montenegro for the period from Mayto September 2014, and especially attractive foryoung people was the Exit festival on Jaz Beachin Budva in July 2014, together with many carnivalsand cultural events that have already become atradition.An important segment of the offer relates to thenational parks, and activities have also beenintensified towards the development of the segmentrelating to marinas and golf courses, among otherthings.

To that effect, Porto Montenegro in Tivat has beenrecognized as one of the leading yacht marinasin the Mediterranean, with very high berthingstandards. In addition, Porto Montenegro includesa luxury residential estate that meets the needs ofdemanding affluent tourists. This is supported bythe fact that a growing number of global jet-settersare choosing Porto Montenegro as their destination,where they can enjoy swimming pools, restaurantsand bars, as well as the exceptional shoppingoutlets of worldwide famous fashion brands. Witha view to further enhancing their offer, construction

of a luxury hotel, led by Porto Montenegro and inpartnership with the luxury hospitality group RegentHotels and Resorts, is in progress.


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Apart from that, Hotel Sveti Stefan continues to beat the centre of interest of high-income visitors fromaround the world. The refurbished Hotel Sveti Stefan,together with Villa Miloer, under the management ofthe globally renowned tourist company Aman Resorts,offers a unique and quality experience to its elite guests.Therefore, we believe that the tourist destination,striving to take and maintain its position on the globaltourist map, must offer various segments of a tourismproduct of a certain quality in order to successfullyaccomplish these tasks, thus creating loyalty amongtourists towards the destination.

What steps should Montenegro take in order toextend the tourist season? Are you satisfied with thecongress tourism, seminars and fairs that are actuallyextending the summer season?

The Montenegrin tourist product has been continuouslydeveloped with an increasing quality of services.The campaigns, promotions and projects previouslymentioned are all aimed at extending the season.Further development of the MICE segment of our offer,for which Montenegro has been already recognized asa favourable destination for organizing professional-themed conferences, entertainments, cultural, sportsand other events, will be provided through the incentivesupport programme intended for organizers of traditionaland new events and gatherings of an appropriate type,to be held in the period from October to December. To

that end, the Ministry of Sustainable Development andTourism has published a Public Invitation to providesupport and grants for co-financing the organizationof themed gatherings and cultural, entertainment,gastronomic, sports and other events.

The fact that the activities we are undertaking to extendthe season have been successful, is indicated by the factthat one of the main characteristics of the 2013 seasonwas the recorded growth in the number of visitors inthe pre-season and post-season period, which meansthat a growth in the number of tourists and overnightstays was recorded from April and the number of visitswas significant in the post-high season period, as well.In October 2013, 45,000 tourists visited Montenegro

and more than 185,000 overnight stays were recorded,which indicates growth of 21.2%, and 30.3% in thenumber of tourists and overnight stays respectively,compared to the same month in 2012.

In addition, there are a large number of guestsin Montenegro from source markets that are ofimportance to us, and visits from some emergingmarkets were also recorded. It is also worthmentioning that the number of tourists from EU-member countries who prefer short breaks andmore frequent holidays especially in the off-season,increased (an increase of 4% in 2013, compared to2012), so this year visits in the pre-season and post-season can be expected to be even better.

A tourist destination that is striving to takeand maintain its place on the global tourist

map, must offer various segments of atourist product of a certain quality. The

same is true for Montenegro

According to the assessments of the World TourismOrganization, the South-East Europe region mightactually become a top global destination. Whatsteps can Montenegro take, that it hasnt alreadytaken, to truly become such a destination?

The countries of South-East Europe have recognizedthe importance of joint activities, and to that end thereare numerous projects that have been implementedfor several years through cross-border cooperation.They are also being jointly promoted as destinations,primarily for more distant markets.The competitive advantages of the South-EastEurope region are the wealth and variety of naturaland cultural resources, which together represent anintegral tourist product. This tourist product, definedin that way, together with good management and agood marketing approach, can put to good use theexisting resources. In that sense, the joint marketingand promotions that Montenegro is carrying out withother countries in the region have already yielded

results, thus we have recorded a growth in visitorsfrom more distant markets.However, as in the region of South-East Europe, themain activities that have to be further improved inMontenegro, as well in order to provide long-termand sustainable development of tourism include:improved accessibility, improvement of tourism andrelated infrastructure, human resources development education and applied skills, environmentalprotection, development and implementation ofinformation technologies, together with intensivereforms towards the improvement of the business

and investment environment.

The Ministry of Sustainable Developmentand Tourism has published a Public

Invitation to provide support andgrants for co-financing the organization

of themed gatherings and cultural,

entertainment, gastronomic, sports andother events, aimed at extending thetourism season


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MIRAI HOUSE

SHOWROOM MIRAI HOUSE

RADANOVII BB, 85330 KOTOR MONTENEGRO

TEL. +382 32 331 609 FAX. +382 32 331 523

www.miraihouse.me - miraihouse@gmail .com


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Jedna od najstarijih evropskih drava - Crna Gora, sigurno jejedna od najljepih i najzanimljivijih taaka na planeti. Malogdje na svijetu ima tako malog, a nevjerovatno zanimljivog i lijepog

prostora. Za tek sat vremena vonje, moete se kupati i skijati,

moete splavariti kanjonom, drugim po veliini na svijetu, obii

pet nacionalnih parkova, vidjeti ostatke kulture stare i preko 2500

godina i odmoriti u hladu masline stare preko dvije hiljade godina!

Iako pokriva svega oko 14 000 km2 i ima tek oko 670 000

stanovnika, doprinos Crne Gore svjetskoj kulturnoj batini je

mnogostruko vei.

Simbol je borbe za slobodu kroz svoju hiljadugodinju istoriju i malo

koji je svjetski zavojeva mogao rei da je pokorio Crnu Goru.

Ona je ostala i opstala kao jedan od najsvjetlijih primjera borbe za

sopstveno postojanje, a narodi koji su u njoj ivjeli, ta hrianska,

muslimanska, ilirska, vizantijska, turska i slovenska civilizacija, i

tada i danas, ljubomorno uva sklad suivota, inei ovu dravu

raskrsnicom kulture i istorije.

RevolucionarVeljko Vlahovi, u svojim djelima, nekako najtanije

opisuje tu strast, tugu, opsjenu, radost, alost, ponos, ono to se

zove: Crna Gora.

To je zemlja najveih krajnosti - dubokog mraka i raskone

svjetlosti, slobodan zatoenik i usunjena sloboda. To je nikada

napisana istorija, u kojoj su ljudi vjekovima plakali krijomice i svoje

i tue suze.


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Montenegro, among the oldest European countries, is certainlyone of the most beautiful and most interesting places on theplanet. There is no place in the world so small, yet so exceptionally

fascinating and attractive. Within just an hour-long drive you can

swim and ski, enjoy rafting down the second deepest canyon in the

world, visit five national parks, see cultural heritage monuments

over 2,500 years old and rest in the shade of an olive tree more

than 2,000 years old!

Although it covers an area of only around 14,000 square

kilometres with a population of around 670,000, Montenegros

contribution to world cultural heritage is much greater.In its thousand-year-old history it stands as a symbol of the

struggle for freedom, and there were few conquerors who could

boast to have tamed Montenegro.

It stands as one of the best examples of the struggle for its own

existence, and its people, Christian, Muslim, Illyrian, Byzantine,

Turkish and Slavic civilizations, have always treasured and

fostered their coexistence, making this country an intersection of

culture and history.

In his works, Veljko Vlahovi, a revolutionary, gives perhaps the

most accurate description of that passion, sadness, delusion, joy,

grief, pride, all of which is called: Montenegro.

It is a land of contrasts and paradoxes deep darkness and

luxurious light, a free captive and imprisoned freedom. It is a

never-told history of how for centuries men have shed secret

tears for both themselves and others.


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Moskovska bb, 81000 Podgorica, Montenegro

CKB Call Centar 19894,

www.ckb.me, [email protected]

CKB is your Bank in MontenegroCrnogorska Komercijalna Bankabelongs to the Hungarian OTP Group, one of the banking leaders

in the Central, Eastern and Southeastern Europe.

OTP Grouphas been operating successfully over 60 years, boasting 12 million clients in 9 countries

(Hungary, Croatia, Slovakia, Serbia, Russia, Ukraine, Romania), 33 thousand employees and over 1,500

branches. OTP Group continuously supports Crnogorska Komercijalna Banka ensuring its sound

growth and development.

Today, Crnogorska Komercijalna Banka represents the bank with highly developed network of 32

business units, over 4,000 POS Terminals and over 100 ATMs, which successfully covers the entire

territory of Montenegro.


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Crnogorska komercijalna banka dio je maarske bankarsko-finansijske

OTP grupe, jedne od lidera regiona centralne, istone i jugoistone Evrope.

OTP grupa uspjeno posluje vie od 60 godina, sa preko 12 miliona

klijenata u 9 zemalja (Maarska, Crna Gora, Hrvatska, Slovaka, Srbija, Rusija,

Rusija, Ukrajina, Rumunija), 33 hiljade zaposlenih i preko 1.500 filijala,

kontinuirano obezbjeujui Crnogorskoj komercijalnoj banci siguran

dalji rast i razvoj.

Danas Crnogorska komercijalna banka sa veoma razvijenom mreom od 32

poslovne jedinice, preko 4.000 POS terminala, i preko 100 bankomata,uspjeno pokriva cijelu teritoriju Crne Gore.


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Luksuzna marina i nautiko naseljePorto Montenegro i ovog ljetau centru je panje svjetskog det-seta. Ponovno otvaranje 64 metradugog bazena i dva restorana usklopu jedinstvenog Lido kompleksa,kao i nonog kluba Scaramanga,obradovalo je ljubitelje vrhunske uslugei dobrog provoda

Najvei nautiki poduhvat namediteranskoj obali realizovan je uBokokotorskom zalivu, na mjestunekadanjeg vojnog brodogradilita uzpotovanje svih ekolokih standarda iistorijskog nasljea Tivta.

Porto Montenegro odlikuje savremenaturistika ponuda, prije svegajedinstveni nautiki turizam. Za sada

je dostupno 250 vezova, a sljedeafaza podrazumijeva izgradnju dodatnihvie od 200, od kojih e vie od 50biti namijenjeni za superjahte dueod 45 metara. Plovidba za sve kojise usidre u ovoj marini upotpunjenaje bogatom ponudom sadraja - odvelnes i spa centara, sportskih terenai planiranog kazina, do boravka unajluksuznijem naselju na itavoj obali,u rezidencijalnim kompleksima Teuta,

Zeta, Ozana, Milena ili Tara.Ekskluzivnost upotpunjuje i bazenimpresivne povrine, koji se nadvijanad morskom obalom i pruajedinstveni pogled na zaliv. Uz otvorenibar i mnotvo kulturnih sadraja imatendenciju da ovog ljeta opravda epitetnajboljeg mjesta luksuznog nonogprovoda.


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Po svemu jedinstveni ambijent bazenaLido Mar u Porto Montenegru ovog ljetamjesto je oputanja pored vode tokomdana, uz izvrsna jela restorana LidoPranzo, koktele i izuzetan odabir muzike,ali prvi put od ove sezone, i jedinstvenihzabava od zalaska sunca do kasno u

no u klubu Scaramanga. Od sredinejuna, ovo mjesto okuplja svjetski det-set: etvrtkom, petkom i subotom, uznajekskluzivnije tematske veeri na obaliMediterana.Lido Pranzo je neformalni dnevnirestoran smjeten uz Lido Mar bazen. Nanjegovom meniju se nalaze svjee salate,paste sa plodovima mora i grilovana ribapripremljena po lokalnoj recepturi.Novootvoreni fine-dining restoran Lido

Rooftop u sklopu ovog kompleksa, osimgastronomskih specijaliteta, nudi ambijentsa spektakularnim pogledom na olimpijskidug bazen Lido koji je pozicioniran iznadmarine i zaliva Boke Kotorske. Jelovnikse zasniva na mediteranskoj kuhinji,a specijaliteti su tartufi, rioto, brancinpripremljen na aru i telei milanese.Prema odabiru generalnog menaderaDavida Saint-Andre, nekadanjegmenadera privatnog Mortons kluba uLondonu, na vinskoj karti se nalazi preko100 crnogorskih i internacionalnih vina.

drugo ime za odlinu zabavu


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Prestina britanska galerija Mead

Carney ovog ljeta otvara svoja vratai u Porto Montenegru od 12. julaizlobom modernih umjetnika podnazivom The Shock Of The New.Publici e se predstaviti DamienHirst, Marc Quinn, Gerhard Richter,Richard Prince, Russell Young,Ahmed Alsoudani...Najuticajniji kineski slikar Zhong Biaoizlagae u Zbirci pomorskog nasljeau Porto Montenegru, od 20. jula do

10. avgusta, a prvi put u Crnoj Gori, od08. do 09. avgusta bie organizovanaumjetnika borba u kojoj e dvaumjetnika, pred publikom, kreiratiradove tokom 24 sata u upravootvorenoj ljetnjoj bati ispred hotela

Regent Porto Montenegro.

Kosmopolitski duh sa crnogorskimkorjenima odrazie se kroz izlobuConstellations umjetnika MiljanaSunkovia. Njegova izloba se iznjujorkog Svjetskog trgovinskogcentra seli u Porto Montenegro 15.avgusta. Od znaajnijih kulturnihdogaaja izdvaja se i koncert poznatepijanistkinje Lole Astanove, koja e senakon koncerata u Carnegie Hall-u iLincoln Center-u, predstaviti i publici

naselja i marine 16. avgusta.Septembar e obiljeiti izvoenjeopere Romeo i Julija, u produkcijiOperosa Opera Festivala. Orkestar evoditi uvaeni maestro Eraldo Salmieri,dok e nagraivani britanski dizajnerJamie Vartan i scenograf SimonCorder biti zadueni za scenu, kostimei osvjetljenje. Glavne uloge tumaiesopran Jovana urovi i tenor Nenadia, pod rediteljskom palicom

briljantnog Martina Lloyd-Evansa. Ovajpo mnogo emu jedinstveni dogaaj,zakazan je za 13. septembar u 20 satiu teatru Porto Montenegra.


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Italia Independent, Mawi, Mooi,Fashionistas, Misahara, Salt, Slam,Heidi Klein, Carolina Bucci i Anamarsamo su neki od dizajnerskih butika kojinude internacionalne modne brendovei opravdavaju epitet Porto Montenegrakao najbolje oping destinacije namediteranskoj obali. Na njihovimpolicama nalaze se artikli sa potpisomLanvin, Saint Laurent, Emilio Pucci, IsabelMarant, Cline, Chlo, Givenchy, Dolce&Gabbana, Fendi, Valentino, Tom Ford,ali i radovi mladih modnih kreatora.

Popularna Heidi Klein prodavnica saNothing Hill-a nudi novi asortimankupaih kostima i aksesoara za plau.Za ljubitelje mode, ali i nautike i jedrenja,pravi izbor je Slam, koji nudi kvalitetnuopremu i odjeu za boravak na jedrilici ilijahti. Londonski brendovi Carolina Bucci

i Mawi ove sezone predstavljaju svojenajuzbudljivije komade nakita, a dizajnerkaLepa Roskop, vlasnica Brenda Misahara,kreira avangardan i vanvremenski, runopravljeni nakit, raen za autentinu enusa upeatljivim modnim identitetom.


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Porto Montenegro

THE BEST OPTION

FOR SUMMER

BY THE SEA

With the opening of its new Lidopool, restaurant and nightclubcomplex, the luxury marina andnautical community of PortoMontenegro is this years keyattraction for global jetsetters.


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The Lido Mar pool club, is the ideal placeto relax on a summers day with the

informal poolside restaurant, Lido Pranzo,serving a refreshing Mediterraneanmenu of fresh salads, pastas and grilledfish prepared using local Montenegrinrecipes. Guests can laze on servicedday beds and cabanas whilst sippingcocktails between dips in the impressive64m infinity pool. Cantilevered over thesea, the pool boasts panoramic viewsacross the Boka Bay and is featured bythe likes of Conde Nast Traveller as one of

the most sought-after pool experiencesin the world.The newly opened fine-dining restaurant,Lido Rooftop, is positioned on the upper-terrace, overlooking the pool and is byfar the best spot on the coast to watchthe sun go down. The menu, infusedwith Mediterranean flavours, has beenselected by the General Manager,

David Saint-Andre previously Mortons private members club, London alongside an extensiveinternational wine list recommended by Sommelier, Denys Ovcharenko, previously of Novikovalso in

London.From June, Porto Montenegros new Scaramanga night club, also within the Lido complex, will hostpost dinner parties from sunset until late every Thursday, Friday and Saturday. Scaramanga bringsan exclusive nightclub experience to Montenegro for the very first time, instantly filling a gap in thecountrys nightlife scene for an intimate, luxurious, after dinner drinks and dancing venue.


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A GROWING ART CULTURE

The prestigious British gallery, Mead Carney is opening its

doors this summer (12 June) in Porto Montenegro with anexhibition of contemporary artists entitled The Shock of theNew. Works displayed present artists such as Damien Hirst,Marc Quinn, Gerhard Richter, Richard Prince, Russell Youngand Ahmed Alsoudani. One of the most influential modern-day Chinese painters, Zhong Biao,is also set to present hisMarine Heritage Collectionin Porto Montenegro, from 20 Julyto 10 August.Another first for Montenegro is the so-called Art Battle wheretwo artists create artwork in front of audience within 24 hours.This will take place the 8 9 August in the newly opened

summer lounge in front of the Regent Porto Montenegro hotel.A cosmopolitan spirit with Montenegrin roots will be reflectedin the exhibition entitled Constellations by the artist MiljanSunkovi. His exhibition is changing venue from the New YorkWorld Trade Centre to Porto Montenegro on 15 August.Another significant cultural event is the concert of the well-known piano player Lola Astanova, who will perform onAugust 16 at Porto Montenegros Naval Heritage Collectionmuseum, after having performed in Carnegie Hall and theLincoln Centre.September will be marked by the staging of the Romeo

and Juliet opera as part of the Operos Opera Festival. Theorchestra, conducted by the reputable Maestro EraldoSalmieri will also have the award-winning British designer,Jamie Vartanand scenographer, Simon Corder, contributingto the production. Directed by the brilliant Martin Lloyd Evans,soprano Jovana urovi and tenor Nenad ia will performthe leading roles. This remarkable event is scheduled for 13September in the Porto Montenegro theatre.


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From swim suits to evening wear, shoesand accessories, Porto Montenegrosshopping Village features brands such asLanvin, Saint Laurent, Emilio Pucci, IsabelMarant, Cline, Chlo, Givenchy, Dolce&Gabbana, Fendi, Valentino and TomFord via its growing collection of fashionboutiques; Italia Independent, Mawi,Mooi, Fashionistas, Misahara, Salt, Slam,Heidi Klein, Carolina Bucci and Anamar.

The popular Heidi Klein store, originallyfrom Londons Nothing Hill, offers astunning selection of bathing suits andbeach accessories whilst Slam, retailinga wide range of quality equipment andclothing, offers a classic choice for fashionenthusiasts with a love for the sea andsailing.

London brands including Carolina

Bucci and Mawihave launched their mostexciting pieces yet this season whilstdesigner and owner of Misahara, LepaRoskopp, has created an avant-garde andtimeless collection of hand-made jewellery,dedicated to the authentic woman with aneye-catching fashion identity.


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Mitsu is Montenegros first authentic Japanese and Oriental fusion restaurant

offering wide range of genuine sushi and delicious dishes popular in various parts

of Asia and Far East. With your meal you can try a number of our special Mitsu

cocktails made from freshly squeezed juices and home made natural syrupscombined with an impressive range of premium class liqueurs.

As soon as you are with us you will realise that Mitsu is good for you.

You are always welcome to come and enjoy.


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Mitsu je prvi autentini orijentalno japanski restoran u Crnoj Gori. U svojoj ponudi,pored suija, postoji irok asortiman ukusnih jela iz razliitih krajeva Azije i Dalekog

Istoka. Uz obrok, probajte neki od koktela, pripremljenih od svjeeg voa i

domaih sirupa, u kombinaciji sa premijum alkoholnim piima.

Venakon prve posjete, vidjeete da je Mitsu pravo mjesto za Vas.

Uvijek ste dobrodoli da nam se pridruite i uivate.


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Otvaranje hotelaRegentPorto Montenegro


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Hotel Regent u Porto Montenegru otvara svoja vrata 1. avgusta 2014. godine. Smjeten u srcu marinePorto Montenegro, petospratno zdanje nudi 51 dvokrevetnu sobu, 35 rezidencija i unutranji bazen usklopu Regent Spa.Inspirisani venecijanskom renesansnom, arhitekte biroa Reardon & Smith - eksperti u dizajniranju hotela,primjenili su lokalne graditeljske reference i nautiki identitet u zdanje Regenta Porto Montenegro sakrovom boje terakote po uzoru na italijanske palate. Smjetajne jedinice imaju predivan pogled na BokuKotorsku, marinu i planine.

Regent Rezidencija protee se na 402 kvadratna metra raskonog enterijera i 200 kvadratnih metaraprostrane terase omoguavajui potpunu privatnost u cjelokupnom prostoru koji obuhvata tri spavaesobe s ekstra velikim king-size branim krevetima, etiri kupatila, kompletno opremljenu kuhinju, prostranutrpezariju, dnevnu sobu i radnu sobu. Ova izuzetna rezidencija razmee se nenadmaivim panoramskimpogledom, ak i iz intimnog spoljnog dakuzija.Regent Porto Montenegro u sklopu svog kompleksa ima etiri restorana. Prvi - The Dining Room obeavaukuse Mediterana na a la carte jelovniku, kreiranom od delikatesnih jela nainjenih od svjeih domaihnamirnica. Drugi The Gourmet Corner nudi fina peciva i poslastice. Lagani meni oekuje goste urestoranu koji je okruen vodenim povrinama Italian Garden-u, koji je i predivno mjesto za odravanjeposebnih dogaaja. The Library Bar nudi dozivljaj otvorenog kamina za zimsko razdoblje i terasu naotvorenom sa fantasticnim pogledom na zalazak sunca tokom ljeta. Bogata lista pia, Premier Cru i GrandCu ampanjca, konjaka i najboljih kotskih viskija ini ovaj restoran idealnim za razne vrste proslava.

Uivanje u zalasku sunca bie potpuno uz poslijepodnevni aj, slasne slatke i slane zalojgaie inspirisaneAzijom i Mediteranom.

Regent Spa nudi odlino opremljene sobe za tretmane, prostor za oputanje, unutranji bazen sadakuzijem, hamam (tursko kupatilo), saunu, parno kupatilo, kompletno opremljen fitness centar i us barsa osvjeavajuim piima. Na prvom spratu nalazi se bazen dugaak 20 metara sa maginim pogledomna marinu. Gosti hotela imaju ekluzivan pristup Lidu fantastinom bazenu i bar terasi koji su na sveganekoliko koraka od hotela.

Za ugoaj potpune privatnosti, hotel konsijer moe organizovati prevoz gliserom do zaklonjene plae, dokoje se moe doi jedino brodom i iji je dio rezervisan iskljuivo za goste Regent hotela.

The Teodo Ballroom, Salon Boka i Regent Lounge mogu ugostiti do 200 gostiju i predstavljaju otmenulokaciju za posebne dogaaje poput vjenanja, proslava roendana, poslovnih sastanaka i predstavljanjeluksuznih proizvoda.

Otvaranje hotela Regent Porto Montenegro se deava u pravo vrijeme, kada svijet postaje svjestanzavodljivog arma Crne Gore, njene velianstvene, netaknute prirode, pregrta istorijskih znamenitostii odlinih uslova za jedrenje. Na hotel e omoguiti pronicljivim gostima iz cijelog svijeta da sa stilomotkriju sve ljepote Crne Gore i Boke Kotorske.- kae za Luxury Inflight glavni menader hotela MichaelPosch.Hotel je lako dostupan, jer se nalazi u blizini tri meunarodna aerodroma. Aerodrom Tivat je na samo

pet minuta vonje dok vonja du obale sa krajolicima od kojih zastaje dah od dubrovakog aerodroma iPodgorice - glavnog grada Crne Gore traje svega 60 minuta. Privatni transferi helikopterom iz Dubrovnikai Podgorice su takoe jedna od niza usluga koje hotel Regent Porto Montenegro prua svojim gostima.


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O grupaciji

Regent Hotels & Resorts

Regent je svjetski poznat hotelsko-ugostiteljski

brend u ijem se sastavu nalaze brojni hoteli,ljetovalita, rezidencije i kruzeri. Od 2010. godine,

kupovinom FIH Regent Group sa sjeditem uTajpeju, brend Regent vraa se svojim azijskim

korijenima. Regent kombinuje jednostavnostIstoka i eleganciju Zapada sa ljubaznom i

intuitivnom uslugom, odgovarajuim sadrajimai tradicionalnom gostoljubivou. Regent Hotels& Resorts trenutno upravlja hotelima na Baliju,

u Pekingu, Berlinu, na Puketu, u Singapuru,

Tajpeju, i ostrvima Turks i Kajkos, kao i hotelimai ljetovalitima koji su u fazi izgradnje u CrnojGori. Regent Seven Seas Cruises, sa sjeditemna Floridi, ima nagraivanu flotu sainjenu odluksuznih kruzera srednje veliine koji posjeujuvie od 300 luka godinje. Tokom 2011. godine svihoteli iz grupe Regent su se nali na listi CondNast Travelers Readers Choice Awards najboljihluksuznih hotela u svijetu i tako postala prva i

jedina meunarodna grupa luksuznih hotela kojaje stekla ovo priznanje. U 2013. godini ova grupa

je bila peta na svijetu prema svjetskom indeksu

luksuza kojim se utvruju najpretraivanijiluksuzni hoteli.

Za vie informacija molimo posjetite

www.regenthotels.com


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Regent

Porto Montenegroto open

1st August


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Regent Porto Montenegro will open its doors on Friday, 1st August 2014. Located at the heart of the PortoMontenegro on the Adriatic coast, the five-storey hotel will offer 51 double guest rooms and 35 suitesand residences and an indoor pool Regent Spa.

Inspired by Renaissance Venice, hotel design specialist Reardon Smith Architects have incorporatedItalian palazzo influences mixed with strong nautical and local architectural references into the terracotta-roofed Regent Porto Montenegro. Guest accommodations command views of Boka Bay and Marina and the

mountains of Montenegro.

The Regent Residence offers up to 402 sqm of lavish indoor space and 200 sqm of terrace space forguests to enjoy complete seclusion: with three king-size bedrooms, four bathrooms, a full kitchen, spaciousdining and living rooms and a study, this exceptional suite boasts unrivalled panoramic views of Boka Bay,including from the private outdoor Jacuzzi.

Regent Porto Montenegro will feature four dining options. The Dining Room promises a Mediterraneanflavour with la carte dishes created from local, seasonal ingredients; The Gourmet Corner is a quintessentialpatisserie and deli; and a lighter menu is available at the seafront Italian Garden, which is surrounded bywater: a spectacular spot for hosting special events. The Library Bar features an open fire and an outdoor

terrace with stunning sunset views in summer, and for a celebration its extensive menu of Premier Cruand Grand Cru Champagnes, cognacs and the fine whiskies makes it ideal. Guests can also enjoy Regentssignature Afternoon Tea and then Mediterranean- and Asian-inspired tapas at sundown.

The Regent Spa offers well-appointed therapy treatment rooms, a relaxation lounge, an indoor vitality pool,

a hammam, sauna, steam room, fully-equipped fitness centre, and a juice bar for refreshments. The first-floor 20-metre pool commands uninterrupted views across the Marina, and hotel guests have exclusiveaccess to the Lido, a waterside pool and sun deck bar area located a short stroll away in the Marina.

Concierge can organise a private speedboat transfer to a secluded beach accessible only by boat, andsolely for hotel guests. The Teodo Ballroom, Boka Salon and Regent Lounge, can accommodate up to 200guests, making it a stylish location for events such as wedding receptions, birthday celebrations, meetingsand luxury product launches.

The opening of Regent Porto Montenegro comes as the world awakens to the seductive charms ofMontenegro: the magnificent and unspoiled natural environment, the abundance of historical sites, andthe perfect sailing conditions. Our hotel will enable discerning guests from around the world to discoverMontenegro in style, complimented by the beauty of Boka Bay. - general Manager Michael Posch said forLuxury Inflight.The hotel is easily accessible from three international airports. Tivat is only five minutes drive away; thebreath-taking coastal drive from Dubrovnik and the transfer from the Montenegrin capital of Podgorica take60 minutes. Private helicopter connections are available from Dubrovnik and Podgorica for Regent guests.


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About

Regent Hotels & Resorts

Regent is a global luxury hospitality brand

including hotels, resorts, residence sand cruises.In 2010, the Regent brand returned to its Asian

roots with its acquisition by Taipei-based FIHRegent Group. The Regent experience combinesEastern simplicity and Western elegance allmelded together with gracious and intuitiveservice, bespoke amenities and traditional

hospitality. Regent Hotels & Resorts currentlyoperates hotels in Bali, Beijing, Berlin, Phuket,

Singapore, Taipei, and Turks and Caicos, withhotels and resorts under development in

Montenegro. Florida-based Regent Seven Seas

Cruises operates an award-winning fleet ofmedium-sized luxury cruise ships that visit over300 ports worldwide. In 2011, all hotels in theRegent-managed portfolio were listed as the bestluxury hotels in the world by the Cond NastTravelers Readers Choice Awards, becoming thefirst and only international luxury hotel group toever achieve this recognition. And in 2013, the

group was fifth in the world wide ranking of theWorld Luxury Index measuring the most searchedand sought-after luxury hotels.

For more information, please visit

www.regenthotels.com


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Knightsbridge Schools International Montenegro dioje globalne mree meunarodnih kola, objedinjenihzajednikim naelima i nastavnim planom i programom.

Za realizacijumisijeKSI u Crnoj Gori i otvaranje prvemeunarodne kole u grupi, trebalo je pomjeriti brojnegranice. Utemeljivanje kole u Crnoj Gori bilo je zahtjevanposao, ali u isto vrijeme veliko zadovoljstvo za sve lanoveKSI zajednice.Puno posveenog rada je uloeno kako bi zaivjela prvameunarodna kola u zemlji koja primjenjuje programMeunarodne Diplome (IB), ali uz to tei da osim uenikaiz drugih zemalja, obrazuje u prvom redu i uenike saprostora Crne Gore.

Naa dostignuaNakon predanog i uzbudljivog rada tokom protekle etirigodine, stiglo se nadomak brojnih zacrtanih ciljeva. KSI

je prva autorizovana IB kola za program za osnovnukolu (PYP) u Crnoj Gori, ima status kandidata za Programza srednju kolu (MYP) i Program za maturante (DP), ivrlo uvjereno koraa ka autorizaciji za oba programa.Takoe je prva meunarodna IB kola, koja je licenciranaod strane Ministarstva prosvjete i nauke. Nedavnojeunjenom sklopu otvorena i prva kolu-internat u CrnojGori i na irem prostoru Balkana, iji rad je zasnovan nabritanskim naelima za kole takvog tipa. Sa posebnomradou, najavljeno je da e u 2015. godini otpoeti I sa

primjenom Programa za maturante (Diploma Drogram).

Lokacija

KSI Montenegro je smjetena u netaknutom priobalnompojasu, koje okruuju iste one planine po kojima i zemljanosi ime, i nalazi se nadomak istih voda bokokotorskogzaliva. Uenici imaju mogunost da se oprobaju u raznimvrstama sportova, kao to su jedrenje, kajaking, pjeaenje,tenis i fudbal. ist vazduh i zdrava prirodna sredina ineovo mjesto idealnim za lokaciju kole. Internatski smjetajkole je opremljen da zadovolji najvisoije standarde,i naitavoj teritoriji kole postoji mogunost pristupa

beinom internetu.Uenicima je na raspolaganju bogat van-nastavniprogram i aktivnosti kao to su fudbal, joga, ples, ah,ivenje, Scrabble klub i program Meunarodna nagrada.

Naela

Pridruivanjem zajednici kole KSI Montenegro,uenicima se otvaraju brojne mogunosti, a na putu

ka najistaknutijim univerzitetima u svijetu, snanupodrku im pruaju kako roditelji, tako i uitelji. Procesuenja je maksimalno individualizovan i usmjeren nauenike, pratei njihove talente, sposobnosti, znanja iinteresovanja.

Vizija kole se moda najbolje moe objasniti kroz njenmoto: Keep Smiling, Keep Striving, koji svim uenicimaporuuje da sa osmjehom na licu prihvate sve izazovekoje im donosi budunost. Uz KSI kodeks, kao skupzajednikih naela ponaanja i oekivanja od uenika

je paljivo osmiljen da stvori posebno okruenje zauenje u svim kolama irom KSI grupe, naroito se

prilagoavajui koli u Crnoj Gori.Kljuni aspekat programa je uenje van kole i doprinoszajednici u kojoj ivimo, te se zato od svih uenika koleoekuje da se ukljue kroz dobrotvorni rad, saradnju sadrugim kolama i uenje lokalnog jezika.Dosada ostvareni uspjesi kole i raznolika kolskazajednica je razlog zbog kojeg se kola ponajviemoe ponositi. Vrata kole su otvorena za svekoji eleda saznaju vie o njenoj misiji i daljnim planovima zarazvoj.

Ljetnji kamp

Tokom ljeta, u saradnji sa agencijom Montenegro Plus,kola organizuje dnevni ljetnji kamp za djecu uzrastaizmeu 3 i 15 godina.Ljetnji program je idealan izbor za sve one koji eleda savladaju engleski jezik ili obogate svoje znanje,uz paljivo odabrane zabavne i obrazovne aktivnosti,zasnovane na istraivakom radu, na kojem se ujedno ioslanja uenje tokom kolske godine. Uz to, tu su brojnesportske aktivnosti, uglavnom vezane za razne vrstesportova na vodi, pustolovine i pohodi ka najljepimdestinacijama Crne Gore. Kamp je organizovansedmino, od ponedjeljka do petka, isvake sedmice e

ukljuivati po jedan rekreativni ili kulturni izlet.

Pomijeranjem granica do

otvaranja prve IB kole-

internata u zemlji

Za vie informacija, posjetitewww.ksi-montenegro.com/after-school/ksi-campili piite [email protected]


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Knightsbridge Schools International Montenegrobelongs to a global network of international schoolsunited through shared ethos and curriculum.

The opening of the first international school in the KSIgroup was an exciting opportunity to cross the divideand see the realisation of the KSI mission and ethos.Establishing our school in Montenegro has been achallenging, but also rewarding experience for all themembers of KSI Community. Being the first internationalschool in the country that implements the InternationalBaccalaureate and aims to educate, not only foreign, butalso Montenegrin citizens, required a lot of hard work.

AchievementsAfter the hard work and excitement of these past fouryears on our journey, in Montenegro, we are well onthe way to achieving many of our goals. We are thefirst authorised PYP IB World School in Montenegro;we have achieved candidacy for both the MYP and DPand are confident of achieving authorisation for bothprogrammes; and we are the first international school tohave obtained the Montenegrin Ministry of Educationlicense. Most recently we have opened the very firstBritish-ethos boarding school in Montenegro and thewider Balkans region. We are excited to begin teachingthe IB Diploma Programme in September 2015.

Location

KSI Montenegro is located in a pristine coastalenvironment, where we are surrounded by the verymountains which gives this country its name, whilst alsobeing only a few steps away from the clear blue watersof the Kotor Bay. Our students enjoy access to sportssuch as sailing, kayaking, hiking, tennis, and football.The clean air and healthy living makes it an ideal placeto go to school. Our boarding house is equipped tothe highest standards, and our whole campus is wifienabled. We offer After School Activities such as football,

yoga, dancing, chess, Scrabble club, sewing club, and theInternational Award.

Ethos

Joining the KSI Montenegro family opens a world of

opportunities to our students, as they are inspiredand supported both in and out of school by theirparents and teachers. Apart from the schoolsstudent-centered focus on learning, the driving forcebehind the school is perhaps better explained by theschools ethos of Keep Smiling, Keep Striving. Alongwith the KSI Code, this shared ethos has beencarefully shaped to support the unique learningenvironment of Montenegro and our location on theAdriatic Coast.Service learning is key to our programme, andstudents are encouraged to be involved with the localcommunity through voluntary work, collaboration

with other schools, and through learning the locallanguage.We are very proud of KSI Montenegro and ourcommunity. Please come and visit us, or contact usfor more information on how our community isliving our mission.

Summer Camp

Knightsbridge Schools International Montenegro(KSI Montenegro) powered by Monty+, this yearorganizes Day Summer Camp for children from June30 to August 15.

The programme is offered to campers 3 to 15 yearsold, and it is great choice for those who want to learnor refine their knowledge in English with carefullyplanned fun and educational activities focusingon inquiry-based approach, practice a range ofdifferent water sports and experience exciting andadventurous outdoor activities. The camp will beorganised weekly from Monday to Friday, and everyweek will offer a planned cultural or recreationalfield trip.

Crossing the divide to delivercountrys first internationalboarding IB World school

To register for one or more weeks,please see our website pagewww.ksi-montenegro.com/after-school/ksi-campor email us [email protected]


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Usrcu Mediterana, od puinezatien ostrvom Sveti Nikola,nalazi se grad Budva, star preko2 500 godina, crnogorski biserJadranskog mora, poznat po svomStarom gradu, plaama, blagojmediteranskoj klimi, sa obiljemsunanih dana.

Kulturno blago, isto more,pjeskovite plae, srednjovjekovnimanastiri i crkve, kulturna deavanja,ukusi domae mediteranske kuhinjei vina, bujna vegetacija, stazekoje vode vrhovima okolnih brda,sportovi na vodi, nazaboravan

dnevni i noni provod Budva,kao mediteranski festivalski centar,mjesto prepuno zabavnih, kulturnihi sportskih deavanja, koje volispektakle, karnevale, fete idruenja, kroz koje pokazuje svojubogatu tradiciju i kosmopolitskikarakter. To je pozornica na kojoj seslavi umjetnost i ivot.


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In the heart of the Mediterranean,hidden from the open sea by St.Nicholas Island, lies the town ofBudva,more than 2,500 years old,the Montenegrin pearl of the AdriaticSea, famous for its Old Town,beaches, gentle Mediterraneanclimate with numerous sunny days.

Cultural heritage, clean sea, sandybeaches, medieval monasteriesand churches, cultural events, thetaste of local Mediterranean cuisineand wines, dense vegetation, pathsleading up to the peaks of nearbyhills, water sports, unforgettable day-

time and night-time entertainmentBudva, as the festival centre of theMediterranean, is overflowing withentertainment, cultural and sportsevents, which attract spectacles,carnivals, festivities and socialevents, thus revealing its rich traditionand cosmopolitan character. Budvais a stage on which art and life arecelebrated.


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JedinstveniDukljanskivrtovi


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Smjeten u srcu Budve, rezidencijalni kompleks Dukljanski vrtovi predstavlja zatitniznak Dukley svijeta i samo je dio najvee privatne investicije u Crnoj Gori. Investitor NilEmilfarb i partneri preuzeli su projekat i zapoeli transformaciju imovine u vodei luksuzni

rezidencijalni projekat u regionu. Zahvaljujui njima, ostvareni uspjeh Dukljanskih vrtovadaje odline nagovjetaje i za druge projekte koje je ova grupa uzela pod svoje okrilje.Govorei o tipinom vlasniku Dukley nekretnina, Kolin Kingsmil, ef marketinga iprodaje, kae da je projekat privukao grupu sofisticiranih kupaca koji su proputovalisvijet i mladih porodica u potrazi za viim standardom ivota i vrhunskim kvalitetom uregionu.Za sada je veina vlasnika porijeklom iz regiona Istone Evrope, budui da su marketinkeaktivnosti prvobitno bile usmjerene na to trite. Meutim, grupa preduzima aktivnostiu cilju privlaenja veeg broja kupaca sa Zapada i ire, a interesovanje novih tritaza investicije raste iz dana u dan. Kingsmil kae da je cijena po metru kvadratnom zarezidencije Dukljanskih vrtova vea od drugih nekretnina u Budvi, ali dodaje da se takvainvesticija isplati imajui u vidu sve ono to nude Dukljanski vrtovi, odnosno, lokaciju,

arhitekturu, kvalitet gradnje i enterijerska rjeenja.

I dok kriza na tritu nekretnina ne jenjava, prodaja u okviru ovog projekta govorisuprotno. Vie od polovine, od ukupno 202 stambene jedinice projekta, je prodato.Prvih 30 vlasnika e preuzeti kljueve ovog ljeta, ve od 19. jula. Ostale nekretnine biepredate vlasnicima u narednih osam mjeseci.

Zahvaljujui prirodnim ljepotama, lokaciji u centru Evrope i dostupnosti, CrnaGora se tokom posljednjih nekoliko godina pojavila na tritu kao top destinacija uEvropi. Da li se slaete sa ovom konstatacijom

- Da. Potpuno se slaem. Sa preko milion turista godinje i sve veim interesovanjemu regionu, ta se konstatacija ne moe opovrgnuti.


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Da li se trite Crne Gore kree u pravcu razvoja elitnog turizma i investicijaili smatrate da treba raditi na razvoju ireg trita?

Crna Gora ve dugo privlai bogate turiste a i ranije je bila poznato stjecitezvijezda irom svijeta. Ovaj region i danas privlai veliki broj bogatih zaljubljenikau jahte koji su u potrazi za morem, suncem i privatnou.Svakako da je regionalni razvoj usmjeren na ovaj segment bogatog trita. AliCrna Gora i dalje privlai turiste iz svih drutvenih slojeva. Niskobudetna zabavai rekreacija, uz injenicu da je posredstvom niskotarifnih avio-prevoznika lakodostupna destinacija, doprinose raznovrsnoj zajednici turista. To je ono tomi podravamo i podstiemo jer smatramo da raznovrsnost daje ivot svakojdestinaciji.

ta mislite o uslovima investiranja u Crnoj Gori? Koje biste nedostatke a kojeprednosti izdvojili?

Prednost je svakako injenica da Vlada Crne Gore daje veliku podrku sviminostranim investitorima. Takoe, interesovanje meunarodne zajednice za ovajregion raste a tome doprinose i povoljne poreske stope. Ako uzmete u obzir iinjenicu da se zemlja nalazi u sreditu Evrope, jasno je da postoje svi neophodnielementi za stvaranje izuzetne turistike destinacije.

Kao svako drugo trite u nastajanju i Crna Gora se susrijee sa izazovima.Infrastruktura u regionu mora da prati razvoj. Ovo je samo trenutno nedostatak,ali, sa druge strane, i prednost za upuene investitore. Svjedoci smo da postojeljudi koji takve nedostatke mogu pretvoriti u priliku za dobar biznis. U prilognavedenom govori i injenica da je sve vei broj kompanija sa Bliskog istoka kojesu zainteresovane za ovakve investicije

Grupa Dukley je objavila da je spremna za najbolju ljetnju sezonu koju jeBudva ikada imala. ime ete obradovati posjetioce?

Na kompleks sada ukljuuje i Dukljanske vrtove koji e u julu doekati svoje

prve vlasnike, kao i Dukley Beach Lounge i Bar u kojima se slue poznatikokteli i jela, uz ivu muziku svake veeri. Pored mora u Dukley Beach Club-uu neposrednoj blizini Dukley marine, gosti Budve mogu uivati u bogatomprogramu DJ-eva, bendova i drugim vrstama zabave. Takoe smo glavni sponzorSea Dance festivala na kojem e nastupiti renomirani DJ-evi i zabavljai. Dakle,nudimo puno toga. Bilo da sjedite na palubi Vaeg broda ili uivate u pogledu izDukley Beach Lounge-a ili upijate sunce u Beach Club-u, uvidjeete ta nasrazlikuje od ostalih, a to su prijateljska i autentina usluga, nevjerovatan kvalitet ipanja do najsitnijeg detalja.

Sve se svodi na ono to je vano.Ono to nas razlikuje od ostalih

je prijateljska i autentina usluga,izuzetan kvalitet i panja do

najsitnijih detalja


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Biser Budve

Smjeteno u najljepem dijelu Budvanskerivijere, naselje Dukljanski vrtovi nudiprivatne rezidencije vrhunskog dizajna,na svega nekoliko koraka od pjeskovitih

plaa. Ove kaskadno rasporeenevile se odlikuju modernim i prostranimenterijerima koji su dizajnirani shodnonajviim meunarodnim standardimai imaju privatna dvorita. Sa obale kojaobiluje zelenilom mediteranskih vrtovaprua se impresivni pogled na Jadranskomore i krevito ostrvo Sv. Nikola, Dukleymarinu i bedeme Starog grada Budve


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www.samms.co.me

Bulevar Dorda Vaingtona, Podgorica

TQ Plaza, Budva

Hotel Splendid, BudvaPorto Montenegro, Tivat


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ExceptionalDukleyGardens


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Located in the heart of the Budva Riviera, the Dukley Gardens residential complex isthe flagship of the Dukley World, but it is only a part of the largest private investmentin Montenegro. Investor Neil Emilfarb and his partners took over the project andare transforming the property into the leading luxury residential development in theregion. Their touch has been magic, and the new success of Dukley Gardens bodeswell for the other projects the group has taken under their wings.Speaking about the typical Dukley homeowner, Mr. Colin Kingsmill, Head of Sales& Marketing, says that while the demographics are broadening, the project hasattracted a sophisticated set of well travelled buyers and young families seeking ahigher standard of living and the best quality in the region.To date, most homeowners have emerged from Eastern Europe the region, asthis was where marketing had primarily been focused. But the group is working to

attract more buyers from the West and further abroad, and interest in investmentfrom new sources grows daily. Kingsmill concedes that the price per square meterfor residences in Dukley Garden is a higher then other developments in Budva, buthe adds that considering the location, architecture, construction quality and interiorfinishing, what Dukley Gardens offers, translates to good value.While evidence of the crisis in the real-estate market still persists, sales within theproject buck the trend. Over half the 202 units in the project are already sold, andthe first 30 homeowners will take possession this summer beginning July 19th. Theremaining homes will be turned over within the next eight months.

Due to its natural beauty, central European location, accessibility, and resort

culture, Montenegro has, over the past few years, emerged as one of the toptourist destination in Europe. Do you agree with this statement?


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- Yes. I agree whole-heartedly. With over a million tourists a year, and a growinginterest in the region, you cant argue with that statement.

Do you see a trend toward exclusively up-market tourism and investment inMontenegro, or do you believe there is a wider market to develop?

Montenegro has, for a long time, attracted affluent visitors. Before the turmoil ofconflict it was known to be a playground of stars from around the world. In ourcurrent era, the region continues to attract an affluent yachting crowd searchingout a bit of sea, sun and privacy.Certainly the regional development that you see today is focused on this higherend of the market. But Montenegro still attracts visitors from all stratospheres.The low cost of entertainment and recreation here, coupled with easy access onlow-cost air carriers supports a well rounded community of visitors. Something wesupport and encourage as we believe that diversity brings life to any destination.

What is your view on investment conditions in Montenegro? What advantagesand disadvantages would you mention?

The advantage is certainly the fact that everyone at all levels of government are verysupportive of foreign investment in the country. And, of course, there is growinginternational interest in the region and attractive tax rates. Layer on the fact that

the country so well situated in the middle of Europe, you begin to see that all theessential ingredients are in place for the existence of an exceptional destination.As in any emerging market, there are challenges too. The regions infrastructureneeds to catch up with the pace of growth. A current disadvantage, but also anopportunity for the savvy investor. I think there is evidence all around us of peopletaking those disadvantages and turning them into opportunities. The recent influxof money towards development from Middle Eastern sources is just one exampleof this kind of investment.

The Dukley Family has announced that they are ready to host the best summerseason that Budva has seen. What are the highlights that visitors can look

forward to?

Our community now includes Dukley Gardens which will welcome its firsthomeowners this July, and Dukley Beach Lounge and Bar serving up signaturecocktails and award-winning plates along with live music every evening. Seasideat Dukley Beach Club beside Dukley Marina, Budva guests are treated to a richprogram of DJs, bands and other fun promotions. And of course we are a majorsponsor of SeaDance Festival featuring world renowned DJs and entertainers. Sothere is a lot on offer. Whether you are sitting on the aft deck of your boat, enjoyingthe view at the lounge or soaking up the sun at The Beach Club, you will see whatdistinguishes us from the rest: a great welcoming attitude, friendly and authentic

service, exceptional quality and attention to the smallest detail.

It comes down to what is important. We aredistinguished by friendly and authentic service,

exceptional quality and close attention to thesmallest details


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The Pearl of the Budva

Dukley Gardens, situated on ZavalaPeninsula in the heart of the BudvaRiviera, offers high specification private

residences within steps of quiet sandybeaches. These terraced homes featurecontemporary and spacious open-planinteriors finished, without compromise, tothe highest international standards andinclude generous private outdoor livingareas. The lushly landscaped waterfrontsite offers sweeping views of the AdriaticSea and sight-lines to the rugged islandof Sveti Nikola, Dukley Marina and theancient walled town of Budva.


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Holiday memoriesyou can actually buy!

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This summer in Montenegro get even more with Visa!

Use your Visa card for any payments, save the slips as proof

of payment and find our promo team in Budva, Kotor

and Herceg Novi to take part in a special promotion!

Everyone gets a gift!

Pay and play with Visa!

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Hotel Splendid je pomjerio standarde kada jeturistika ponuda Crne Gore u pitanju. Ipak,mnoge uticajne i bogate kompanije, ule su svojimkapitalom na crnogorsko turistiko trite. inise da e ova godina biti rekordna po vrijednostiuloenog kapitala. Kao prvi ovjek elitnog iluksuznog Splendida, ta mislite o konkurenciji?

O konkurenciji mislim sve najbolje i to iskreno... Svakipojedinac u biznisu mora stalno da preispituje i sebei svoj biznis, a konkurencija je tu od nezamjenljivepomoi: uvijek posmatra ta rade i kako da budebolji od njih. Konkurencija, takoe, donosi sinergiju -jaa snagu destinacije; primjerice, poveanjem broja

hotela kao to je Splendid, jaa i destinacija i svi miunutar nje.Da smo pomjerili standarde, svakako jesmo. Kadasmo gradili hotel Splendid, novinari su me pitali: Akakav hotel elite da sagradite?. Tada sam odgovorio:Najbolji na svijetu. Primijetio sam uenje timodgovorom i zato sam dodao: Vjerovatno neemonapraviti najbolji hotel na svijetu, ali.... Kad postavitako visok cilj, sigurno e otii dalje.Hotel Splendid je vie od hotela i, mogu slobodnorei, neto to je u Crnu Goru dolo prije vremena,

lomei sve predrasude i dotadanje standarde koji subili postavljeni kao vrijednosna mjera poimanja turizmai hotelijerstva. Pokazalo se da je hotel Splendid sampo sebi postao regionalno prepoznatljiv brend,

ARKO RADULOVI,suvlasnik hotela SPLENDID

drugaiji od svih. Ipak, njegov najvei kvalitet jestekadar i dalje usavravanje ljudi koji rade u kompanijiMontenegro stars, u okviru koje posluje Splendid,ali i jo dva hotela. Nai zaposleni danas mogu darade u bilo kojem svjetskom lancu hotela. Pet dodeset godina unazad bilo je nezamislivo da konobargovori tri ili etiri jezika, sobarica dva - a to je danasstandard.

Koliko je bilo teko izboriti se sa tradicionalnommentalitetskom osobinom - nedostatkomsamopouzdanja i uvjerenjem da je sve sa stranebolje i da nema ni domae pameti niti snage da seveliki projekti osmisle i realizuju?

- To je jedno drugim uslovljeno - ako imate znanje,imate i samopouzdanje, a oigledno je tadanedostajalo izvornog strukovnog znanja i iskustva.Ne zaboravite da smo 90 tih bili van svih svjetskihkretanja u turizmu i reperi su nam bili vezani zadesetljee prije toga. Montenegro stars, kako setada inilo, pojavio se niotkud i preko noi. Meutim,bili smo dovoljno odluni i, ako hoete, drski da sveto preskoimo i krenemo svojim putem. Imali smotoliko strpljenja, umijea i volje, da sve to izdrimo,

ali smo pokazali da je to to! Splendid jeste ono totreba Crnoj Gori i Crna Gora treba da bude kao toje Splendid. I to je moda najvee dostignue, zbogkojeg sam i rekao da je hotel Splendid vie od


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Montenegro stars pojavio se niotkud ipreko noi. Meutim, bili smo dovoljnoodluni i drski, da sve to preskoimo i

krenemo svojim putem. Danas je Splendidregionalni, pa i svjetski brend

hotela. On je na neki nain obiljeio prelomnutaku Crne Gore, ne samo kada je u pitanjuhotelski biznis, ve biznis uopte i to je do danastako. Otvorio je vrata za sve ostale investitore.Investicije koje kreu ove i idue godine, a kojee promijeniti imid turistike ponude CrneGore, deavaju se, uz, donekle, i zasluge ovog

hotela koji je, prije vremena, zaivio u Crnoj Gori.

I pored toga to je osnivaki kapital mjeoviti:inostrano-domai, kompanija je ostalacrnogorski brend i odoljela ponudamavelikih svjetskih lanaca, kao to su Meriot ,Kempinski... Kako?

-Zahvaljujui poslovnom partneru koji je imao

povjerenja u mene. Trebala mi je podrka idobio sam je, u vidu partnerstva i formiranjemkompanije, u koju je investiran novac, koji jatada nijesam imao. On ju je od starta profilisaokao izvorno crnogorsku kompaniju, koja je tuosnovana i tu iskljuivo i posluje, tako da smo,za razliku od nekih drugih investitora, uspjelida izgradimo crnogorski brend Montenegrostars, koji nije postojao i da ga svake godineunaprijeujemo, dajui mu tako na znaaju.Pogledajte primjer Svetog Stefana - kao takavbrend, nestao je sa turistike mape, jer je todanas AMAN rizort. Visoko uvaavajui snagutog brenda, mislim da to, ipak, nije bio pravipotez, jer je Sveti Stefan uvijek bio prepoznatljiv idanas je kao nesvakidanja crnogorska prirodnaljepota.Neki drugi investitori su, meutim, postupilidrugaije: ni Sokar, ni Azmont, ni Porto, nijesusvoje ime stavili ispred onog Montenegro jeruviaju da je to dobro i za njih i za Crnu Goru.Jer, ako Crnu Goru ne budemo razvijali kao takoprepoznatu destinaciju, ni najbolji hoteli nam

nee znaiti mnogo, niti e moi da se adekvatnorevalorizuju. Put je razvijaj destinaciju da birazvio sebe.

ta treba uraditi da i planinske i banjskekapacitete, koji su, u odnosu na Primorje,gotovo neiskoriteni, uinimo atraktivniminvestitorima?

-Koliko je loe to, u punu funkciju nije stavljencentralni i sjeverni dio Crne Gore, koji ak imajuvei potencijal od primorske regije, toliko jedobro to je to ostala autentina, ekoloki

netaknuta priroda. Od 2003. godine, koja se uzimakao godina turistikog razvoja, do danas, doseglismo nivo kada mnogo racionalnije promiljamostandarde i siguran sam da emo bolje isplaniratitaj prostor, kada jednog dana zaive novi sadraji:hoteli , skijalita, banje... Optimista sam da e unarednom periodu upravo ti djelovi Crne Gore,

postati vajcarska na jugu Evrope, jer imamo svepreduslove za to.

Da li postoji bojazan da e se hotel Splendidubudue prepoznavati po seriji Budva na pjenuod mora ili je sam po sebi dovoljno prepoznatljiv?

-Bez namjere da zvuim pretenciozno, mislimda su ovdje zamijenjene teze. Serija je postala

prepoznatljiva po hotelu Splendid, a ne obratno, jerje hotel mnogo ranije postao regionalni, a zahvaljujuifilmu o Dejms Bondu i svjetski brend. Sama serijaje pojaala svoj brend kroz hotel, vjeto koketirajui


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Dosegli smo nivo kada mnogo racionalnijepromiljamo standarde i siguran sam daemo bolje isplanirati prostor sjeverne i

centralne Crne Gore i to onda kada zaivenovi sadraji: hoteli, skijalita, banje..

Optimista sam da e u narednom periodu

upravo ti djelovi Crne Gore, postativajcarska na jugu Evrope, jer imamo sve

preduslove za to

njegovim sadrajima i intrigirajui panju, pa akohoete i matu publike. Splendid je u Beiima, pau Budvi, pa u Crnoj Gori, i to je vanije, zajedno saStarim gradom i ostalim sadrajima, promovisao ovudestinaciju u potpunosti.Splendid je, inae, ne samo veliki filmski studio zainostrane i domae ekipe, ve i omiljeno odmoriteglumaca, pjevaa, uopte pripadnika svjetskog detseta, koji su najvie doprinijeli da stekne svjetskuslavu. To je mnogo znailo za promociju ove drave.Nakon perioda kada je Crna Gora percipirana kaomjesto koje treba zaobii, potezom olovke, deava seistorijski i demokratski iskorak na Balkanu. Danas jeCrna Gora, uz Albaniju, najbolje uvana tajna Evrope.to nije loe, naprotiv, jer sami moemo da utiemona to kako je doivljavaju oni koji u nju dolaze. Da lismo je dobro pozicionirali lino mislim da ne, aliima dovoljno vremena i naina da i to popravimo. Nesporei da postoji jo mnogo lijepih i ljepih mjestana planeti, Crna Gora sa svojim raznolikostima

na tako malom prostoru, uz povoljnu mikro klimu,jedna je od najprimamljivijih. Na putu ka Evropi,

imamo sve predispozicije da te benefite iskoristimo,da se u nekih sljedeih 10 do 15 godina, sa 600hiljada, broj stanovnika uvea na milion i po, jer onai jeste najoptimalnije mjesto za ivot onih koji potujumeunacionalni sklad, samo ele bezbjedan i udobanivot, u prirodno lijepom prostoru, a pri tom na dvasata leta od evropskih prijestonica ili tri sata od Moskve.

Mislite li da je bogata klijentela definitivno odnijelaprimat nad ljetovanjem na rate obinih graana?

-Za ovako malu destinaciju, prevelik je luksus profilisatije kao destinaciju za bogate ili manje bogate. Vanoje da bude pristupana za sve goste, bez obzira nanjihovu platenu mo ili na to koliko su njihove potrebespecifine ili ne. Ne postoji destinacija na svijetu kojaje samo ekskluzivna. Uvijek je to neki miks. Tako trebada bude i sa Crnom Gorom. Kada je u pitanju daljastrategija vano je da budemo oprezni i mudri i da nedozvolimo da postane destinacija koja je preskupa.


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Najljepa plaa

JadraaSjeveroistono od Budve, nalaze se Beii,jedan od najtoplijih gradia na obali, sa 230sunanih dana u godini. Gradi se nalaziu predivnom kontrastu planina sa jednestrane i plavetnila mora sa druge. Ima plaudugu 1950 metara, koja je meu najljepimna Jadranu. Daleke 1935. godine plaa uBeiima je dobila Gran pri u Parizu za

najljepu plau u Evropi.

U neposrednoj blizini plae, pokrivenesitnim kamenjem, od rta Zavala doDjevitenja, nalaze se veliki hotelskikompleksi i mnogobrojni restorani, kafii,poslastiarnice, sportski tereni, ski lift zaskijanje na vodi, vodeni tobogan, bazeni,predivna mjesta za odmor u parkovima.

The most beautifulbeach of the

AdriaticBeii, one of the warmest small towns

on the coast, with 230 sunny days a year,is located north-east of Budva. This town

is situated within the stunning contrastbetween the mountains, on the one side,

and the blueness of sea on the other. Itfeatures a 1,950 metre-long beach, whichis one the most beautiful beaches on the

Adriatic. Back in 1935 it was awarded theGrand Prix for the most beautiful beach in

Europe.In the vicinity of this pebbly beach,

in the area from the Zavala Peninsulato Djevitenje, there are great hotel

complexes and numerous restaurantsoffering a wide range of dishes of allfamous world cuisines, cafs, pastry

shops, sports pitches, water slides, poolsand beautiful parks for picnics.


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Hotel Splendid has raised the standards of theMontenegrin tourist offer. Still, many influentialand profitable companies have brought their capitalinto the Montenegrin tourist market. As the head

of the elite and luxurious Splendid, what is youropinion on the competition?

My opinion on the competition is highly positive and Iam being honest. Every single person in the businessworld must analyse themselves and their business,and that is where the role of competition becomesirreplaceable: one has to always observe their actionsand try to be better than they. The competition alsobrings synergy it strengthens the capacity of adestination; for example an increase in the number

of hotels such as Splendid would strengthen thedestination and all of us within it.Have we raised the standards? We certainly have.During the construction of Hotel Splendid, reportersasked me: What kind of a hotel do you want tobuild? And I replied: The best in the world. I noticedthat they were baffled by the response so I added:Probably we wont build the best hotel in the world,but When you set a goal as high as that, you willprobably go further.

Hotel Splendid is more than just a hotel and, Iwould say, it is something that came into existencein Montenegro ahead of its time, overcoming allprejudices and exceeding all standards that had beenestablished until then as the benchmarks of the tourist

ARKO RADULOVI,co-owner and director of Hotel SPLENDID

and hotel industries. Hotel Splendid itself hasproved to be a well-known brand, different fromall the others. Still, its best quality lies in its staffand continuous specialized training of staff working

within the Montenegro Stars company, whichowns and operates Splendid and two more hotels.Today, our employees are qualified to work in anyhotel chain in the world. Five or ten years ago,the idea of a waiter speaking three or four foreignlanguages or a chamber-maid speaking two wasinconceivable and today, this is the standard.

How difficult was it to confront the traditionalcharacteristic of our people a lack of self-confidence and a belief that everything outside

our borders is of a higher quality and that we areneither clever enough nor bold enough to designand develop such a big project?

One conditions another if you have knowledge,then you have self-confidence, and we obviouslylacked both in that period, primarily professionalknowledge and experience. But we should remindourselves that in the 90s we were detached fromall global trends in tourism and our guidelines werea decade behind. Montenegro Stars, as it thenseemed, came out of nowhere and it happenedovernight. However, we were decisive enoughand, dare I say it, bold enough to move beyondall these things and pursue our own goals. Wehad enough patience, skill and will to withstand


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Montenegro Stars came out nowhere andit happened overnight. However, we were

decisive enough and, dare I say it, boldenough to move beyond all this and followour own path. Today, Splendid represents a

regional and even global brand

the point where we are taking standards intoconsideration more rationally, and I am sure thatin the future we will improve the planning of these

areas, and one day new facilities will start operating:hotels, ski centres, spa resorts I am optimistic thatin the period that follows these parts of Montenegrowill become the Switzerland of Southern Europe,since we have all the necessary potential.

Do you think that there might be a fear for HotelSplendid to be recognized only because of the TVshow Budvana pjenu od mora (Budva on thefoam of the sea) in the future, or it is recognizablein its own right?

- Without wanting to sound pretentious, I think thatthe arguments are a bit skewed in that regard. ThisTV show has become known because of HotelSplendid, not vice versa, because the hotel hasbecome a regional brand and much earlier a globalbrand because of the James Bond film. The showitself has enhanced its own brand through the hotel,flirting with its facilities and intriguing the attentionand, dare I say it, the imagination of the audience.Beginning with Beii, then Budva and finallyMontenegro, together with the Old Town and other

amenities, Hotel Splendid has managed to promotethis destination to its fullest.And not only is Splendid a big film studio for foreignand domestic film crews, it is also the favourite resort

it all, but we showed that this was the right thingto do! Splendid is what Montenegro needs andMontenegro should be like Splendid. This is maybethe greatest accomplishment and the reason why Isaid that Splendid is more than just a hotel. In a way,it marked a turning point in Montenegro, not onlywith regard to the hotel business, but to businessin general and is considered as such even today. Itopened the door to other investors and investmentswhich are to be initiated this year and in the yearthat follows, and which will change the image of thetourist offer of Montenegro, on the merit of this hotel.

Apart from the fact that start-up capital is mixed,foreign and domestic, the company has remaineda Montenegrin brand and has resisted the offers ofmajor hotel chains, such as Marriot and KempinskiHotels How?

-Thanks to a business partner who had faith in me:I needed support and I received it in the form of apartnership and the establishment of a companyinto which money, which I at the time did not have,was invested. From the start, he profiled it as anessentially Montenegrin company, founded andoperating exclusively in Montenegro, so, unlikemany other investors, we managed to develop aMontenegrin brand Montenegro Stars, whichhad not existed before, and to improve it year afteryear, thus attaching great importance to it. Take

for example Sveti Stefan the brand as such hasdisappeared from the tourist map and today it isthe AMAN Resort. Although I highly appreciate thestrength of this brand, I do not think it was a wisedecision, since Sveti Stefan has always been, andwill continue to be, recognizable as a fascinatingnatural beauty of Montenegro.However, other investors had a different approach:neither SOCAR nor Azmont, nor Porto put their ownname in front of Montenegro because they realizedthat this was of benefit to both themselves andMontenegro. If we fail to develop Montenegro as a

recognizable destination, even the best hotels wontmean much, nor will they be effectively put to use.Develop the destination in order to develop yourself.

What needs to be done to make the mountainareas and health resorts, which are under-utilizedcompared with the coast, more attractive toinvestors?

- In recognizing the fact that the central andnorthern regions of Montenegro, which even havemore potential than the coast, havent been fullyutilized, we must appreciate that these parts of thecountry have preserved their authentic, ecologicallyintact nature. Since 2003, when tourism starteddeveloping progressively, we have today reached


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We have reached the point where we aretaking standards into consideration more

rationally, and I am sure that in the future wewill improve the planning of the central andnorthern regions of Montenegro, when one

day new facilities start operation: hotels,ski centres, health resorts I am optimisticthat in the period that follows these parts

of Montenegro will become the Switzerlandof Southern Europe, since we have all the

necessary potential.

of actors, singers and jet-setters in general whohave contributed the most to the worldwide fameof the hotel. This has been of utmost importanceto Montenegro. After the period when Montenegrowas perceived as a place to be avoided, it madea historic and democratic step forward in theBalkans. Today, together with Albania, it stillrepresents the best kept secret in Europe. This is

not a bad thing; on the contrary, in this mannerwe are able to influence how visitors perceiveMontenegro. Have we positioned it in the best waypossible? Personally, I dont think we have, but westill have enough time to remedy the situation. It isindisputable that there are many other b

Inlight Luxury Broj 2

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