Inlet Isles Marketing

ProjectPresented by:Mandi Madoche

Caitlin TowleJesse Sharp

Inlet Isles Medical Center Average patient is 72 years old and Jewish

by ethnicity Occupancy rate is approximately 75%

Rate can drop to 50% during summer Rate can exceed 100% during heart of winter

Medicare reimbursement tends to favor younger patients

Jewish population in Miami Beach

In the 1970’s, 80% of the population was Jewish.

In 1982, 62% of the population was Jewish. Approximately 60,000 people.

In 2004, only 19% of the population was Jewish, Approximately 16,500 people.

Demographics of North Miami Beach, Florida

Ethnicity

Black-40.6%Hispanic-31.1%White-22.4%Asian-4.6%Other Races- .7%

Demographics of North Miami Beach Florida

Age Range

Under 1818-2425-4445-6465 plus

Median Age is 34.5

We need to change the image that Inlet Isles is a “Jewish Hospital”

How can we accomplish this?

Community Outreach

Health Education SeminarsFarmers Market

Health Education Seminars & Farmers

Market The community outreach events will be used as a

means to promote the hospital to more diverse groups. Each event will change the image of the hospital from a

primarily Jewish hospital to a health organization that meets the needs of everybody in the community.

Each event will also serve as an opportunity to advertise services offered by the hospital & will increase name recognition for the hospital within the community.

Community outreach events can be advertised at no charge on local radio stations.

Health Education Seminars Every 1st & 3rd Tuesday of every month

held in the first floor conference room from 6 p.m. to 8 p.m.

Each seminar will cover nutritional topics directed toward the diverse demographics within our city.

A part-time dietician will be hired to conduct these seminars. She will be paid $150 per session.

Farmers Market Every 2nd & 4th Saturday of every month

from 8 a.m. to 1 p.m. on the lawn off of the east wing.

Vendors will be charged $20 per table per event. Vendors will range from local farmers, artisans, etc.

Hospital volunteers will be utilized to oversee the farmers market.

Community health When people are looking for a quick,

easy meal to grab on the go, fast food is the common solution. 

Over 25% of Americans consume fast food every day.

Fast food often has more fat, calories, sugar and sodium, and is lacking in essential vitamins & minerals.

A Convenient, Healthy Alternative: Meals To Go

Offering quick nutritious dinners for busy people. Located in the unused storage room with one entrance

from the cafeteria and one entrance from outside. Open Monday through Friday from 3 p.m. to 9 p.m. Two new part-time employees will be hired on at $8.00

an hour. Individual meals will be priced at $8.50 and a family

sized meal, that feeds four, will be priced at $28.00 Employees will receive a discounted rate of $7.50 for

the single serving and $25.00 for the family size.

Meals To Go The single serving will consist of a main

entrée, two sides and a fountain drink. Dessert will be offered but at an additional price.

The family serving will just be bigger portions of the main and two sides. It will come with a 2 liter of your choice and a dessert will be offered as well at an additional price.

Dinners will also be offered for special or restricted diets

Another Healthy Choice: Smoothies

We will acquire a mobile smoothie cart in place of the rented frozen yogurt machine.

It will be located right outside the cafeteria between the two entrances and open 7 days a week from 7 a.m. to 12 a.m.

Two new employees will be hired at a $8.00 an hour.

Smoothies There will be three different sizes

available: Small 10 oz for $4.50, Medium 20 oz for $6.00, and a Large 30 oz for $7.50

The smoothies will include a variety of fresh fruit and will have options available for special or restricted diets

The Marketing MixPrice: Reasonably priced meals with

discounts given for hospital employeesProduct: Appetizing, nutritious meals Promotion: Convenient, healthy meals

for busy individuals and familiesPlacement: Community surrounding

the hospital and the hospital employees

Internal Advertising

Employee email Website Flyers around the hospital Bulletin boards Daycare center Free samples within the hospital

External Advertising Distributing coupons to local businesses Website Facebook Craigslist Community Outreach: Health Education

Seminars and Farmer’s Market Ads in the weekly event section of the

newspaper Local community calendars

Revenue ProjectionsSource Weekly Annual

Outpatient Counseling $320 $16,640

Farmer’s Market $100 $4800

Meals To Go $34,100 $1,773,200

Smoothie Cart $12,600 $655,200

Total: $47,120 $2,449,840

Expenses for Meals To GoExpense Weekly Yearly One-time

Expense

Labor $640 $33,280

Food $17,050 $886,600

Supplies $977 $50,821

Promotion $70 $3,972

Total $18,737 $974,673

New Equipment

$235

Expenses for Smoothie CartExpense Weekly Yearly One-time

Expense

Labor $1,008 $52,416

Food $6,300 $327,600

Supplies $116 $6,026

Promotion $70 $3,972

Total $7,540 $392,068

New Equipment $5,048

Yogurt Machine $3,000

Net Equipment Expense

$2,048

Return on Investment

Educational

Seminars

Farmers

Market

Meals To Go

Smoothie Cart

Revenue $16,640 $4,800 $1,773,200

$655,200

Expenses $3,900 $0 $974,673 $392,068

Net Income

$12,740 $4,800 $798,527 $263,132

Equipment $0 $0 $235 $2,048

ROI $12,740 $4,800 $798,292 $261,084

TOTAL ROI

$1,076,916

Any Question

s?