Injury Institue AOMSI Course Certified Grauates€¦ · WEEKLY OR BI-MONTHLY WEBINAR FOR AOMSI...

Ligament Injury Institue AOMSI Course Certified Grauates Issue #

Hello and a happy 4th of July.

I will be hosting our weekly webinar Thursday so hope to see you there.

PRESS RELEASE SERIES SUBMISSION

Within this issue is a copy of your first Press Release. Send this to

your local daily, weekly and Sunday newspaper editors and your county bar association journal editor.

Step # 1: Get the name and e-mail address of your local newspaper editors (ask if there is a health & science editor if you are in a metropolitan location) and get the name of the editor your local

county bar association journal editor.

Step # 2: Replace the red colored data on the enclosed press release with your correct information. Double check because they will not accept a misspelled word, etc. Keep the three ### exactly where they are at the

Ligament Injury

Institue AOMSI

Course Certified Grauates

Private

HOW AOMSI CERTIFICATION DRIVES BRAND RECOGNITION TO QUALIFIED DOCTORS IN THIS ISSUE

LIGAMENT INJURY INSTITUE AOMSI COURSE CERTIFIED GRAUATES | Issue # 2

bottom of the page as that is code that if missing, will result in rejection. Do not submit content that exceeds one page. Do not add anything but your personal data. The best word count for press release is 300-500 words. This one is 327 words. There are currently four (4) Press Releases in the system. I will be re-writing them and shortening them to 500 words or less so look for them from me.

1) Submitting Press Releases

2) Printing the poster

3) Printing the brochure

4) Delivering the brochure

5) Group webinar

6) Your checklist

7) Your doctor page

8) Your new certifications

I will send you a new press release each month for the next 4 months. We will submit 1 new press release per month for 4 months in a row.

Step # 3: When you submit this first one, you will want to include a copy of your AOMSI Ligament Injury Institute certificate. You can send both in an e-mail, or US Postal Mail service.

If you would like to hire an outside service to submit your press releases for you, there are services that cost from 299 to 499 dollars per submission. I will supply the Press Releases so all they have to do is submit. You can Google to find the best prices. One particular company, Cision, may be called upon @; https://www.cision.com/us/about/news/2017-press-releases/

They may be able to submit your press releases for you but why spend the money? Do it yourself. You can also send press releases electronically to an entire new community, but that subject is a webinar in itself. In future newsletters we will talk about using social media to promote your new position and USP.

You can easily submit press releases by following my directions in this e-mail. It may take several submissions before you get picked up – or published. This will vary among demographics. All editors look for press releases and stories to publish. If we catch their attention, usually with a headline, topic or subject matter, controversial topics, human interest subject or if we appeal to a large number of their subscribers and have helpful information, they will publish your press release, so it’s a hit and miss and trial and error and submissions have to be persistent.

I've personally have paid companies the average fee of 700 dollars to write 1 press release and even more to distribute them and I’ve had press release published in 20 countries.

When it comes to this subject matter, I am probably better than marketing agencies themselves due to my knowledge and expertise in our subject matter. So, I’ll continue to write them and you should get in the habit of submitting press releases every month infinity. More on that to come. Let’s start with this first in our series of four OK?

WEEKLY OR BI-MONTHLY WEBINAR FOR AOMSI SEMINAR ATTENDEES ONLY

I would like to host a private webinar for our group either weekly or bi-monthly and it seems Monday at 1:00 PM EST is the best choice so far, so let me know if you want to and can aCend. E-mail me @: [email protected] to let me know if you can aCend Mondays at 1:00 PM, EST and if you want 1 or 2 per month.

Submi8ng your checklist to me

I want to be with you each step of the way on execuGng each of the steps on the checklist so please send your checklist to me each Monday by e-mail or fax to: 888-492-8220. I will follow up with you.

You are not alone. I will help you but I need to know where you are on the checklist and what needs to be done to keep you playing forward.

CEU's: It takes anywhere from a few weeks to 4 months to get the CUE credits so be paGent. I assume no one needs them before the end of the year?

mailto:[email protected]


Production So Far Dr. Tim Weir shows off his poster framed. He has a very nice, up-stat office, This should look grand in his waiting room.

Dr. Mitchell has priced the brochures.

Dr. Cindy is being told she can't place an ad in her bar journal due to "conflict of interest". I will be calling her journal editor soon. (It’s a small bar).

Dr. Jain likes the Magazines and talked me into lowering the price.

Dr. Weathersby has a marketing director and is playing golf.

Dr. Webster wants me to keep playing it forward.

Dr. Roff sent me confusing e-mails.

Dr. DeSalvo is on vacation.

Dr. Smith is busy with patients and we are inputting Zeus data on a daily.

Read These Sections1. Press Release Series Submission

2. Weekly or Bi-monthly Webinar for AOMSI Seminar Attendees Only

3. Submitting your checklist to Dr. Liberti

4. CEU's

5. Printing your poster

6. Printing your brochures

7. Displaying the brochures

8. Your Doctor page

OUR PROFESSIONAL CONCIERGE MARKETING PACKAGE INCLUDES;

1. AOMSI Book Co-authorship sponsored content

2. 4 Press Releases (Local Paper Editors)

3. 4 Press Releases (County Bar Association Journal)

4. Dynamic County Bar Association Journal display ad

5. SMS Text Ads 6. Attorney Educational

E-Mail Invitation for FREE Book

7. Attorney Educational E-Mail Invitation for FREE Power Point Presentation

8. Sponsored Inmail endorsement from

Ligament Injury Institute

9. Custom Landing Page 10.Listing in Ligament

Injury Institute Physician Directory

11.Customized over-sized AOMSI educational Brochure For Patient’s

12.Customized over-sized AOMSI educational Brochure For Attorney’s

13.Course Completion Certificate

14.Customized Waiting Room Poster

15.Power Point Presentation

In today’s competitive environment, the goal is not to sell. Here is the difference between the various types of advertising.

• Advertising: Sales • Marketing: Attractin

g attention to your

We Have A Plan by Dr. Frank Liberti


yourself and making your services known

• Public Relations: Creating a favorable relationship with your consumers

• Positional Marketing: Developing the 4 vital factors that will establish you as the BRAND and create TOMA.

We selected the best from each category above and created a long-term, forward-looking approach to strategic planning with the fundamental goal for our members to acquire a sustainable competitive advantage. You will not find this anywhere else or at this offering price.

Dr. Tim Weir proudly displays his newly framed personalized AOMSI poster.

WHAT IS POSITIONAL MARKETING?• An effort to influence

consumer perception of a brand or product relative to the perception of

competing brands or products.

• Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.

• …the idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including planned promotions, marketing types, positional statements, distribution

(communication) and competition.

• The goal is to create a unique impression in the lawyers mind so that the legal community associates something specific and desirable with your brand that is distinct from rest of the marketplace.

•

•

• It's about defining how you want your customers to think about your products and services.

• Defining your position in the market should be one of the first things you try to do in your business or marketing plan.

• It helps you be clear about what your business does, who you do it for and why you're different from your competitors.

• Your USP repositions you. Positioning is the process of identifying an appropriate market niche

for a product (or service or brand) and getting it established in that area.

• A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't.

PRINTING THE POSTER:

WORKS AS WELL AS YOU

I will go on record to say that this marketing program works to the extent that you work it.

WE ARE HERE TO [email protected]

Your Positioning Statement by Dr. Frank Liberti


Go to Vista Print and or shop online to get the best pricing for the poster and brochures.

DISPLAY THE BROCHURES:First, get them printed. Duh!Get the best price, share with the group and print away. Buy the plastic counter top display boxes at Office depot. Buy as many as you want to distributr to attorneys. I wiould think 30 to 100. Then dispkay in your waiting room and make arrangements to deliver to your area attorneys.

YOUR DOCTOR WEBSITE:We will host it for you or you can host it but the page we created for you on the Ligament Injury Institute website, should be your own separate private page. You should link it to all your web sites and promote it with SEO activity.

CHECK YOUR CERTIFICATIONS SECTION ON YOUR WEB PAGE IN THE DIRECTORYHow G-Forces Relate to the Diagnosis of Accident Related Trauma Injuries of the Head and Neck: The physics of the auto accident, including G forces and the effects of impact. A review of the variables in the mechanisms of the; side, rear, front and oblique impacts and the forces that can be transferred to the occupants of the vehicle causing damage to the occupants. Parker College of Chiropractic -

Dallas, Ligament Injury Institute, Tampa, FL 2018 Significance of Spinal Anatomy and Tissue Damage to the Delicate Structures in Accident Related Trauma Injuries of the Head and Neck: The anatomy of the cervical spine, including the role of mechanoreceptors, proprioceptors andNocieceptors in the function of the spine. How the ligaments, tendons, facets and discs respond to the impact and the damages that are caused. Parker College of Chiropractic - Dallas, Ligament Injury Institute, Tampa, FL 2018 Diagnosing Concomitant Injuries in the Presence of Accident Related Trauma Injuries of the Head and Neck: The injuries that accompany the CAD that cause permanent impairment to the spine. The concomitant injuries include: AOMSI,Uncinate Process Fractures, MTBI, Posterior Cervical Sympathetic Syndrome and Vertebrobasilar Insufficiency. An overview of the diagnostic testing required for diagnosis and evaluation. Parker College of Chiropractic -

Dallas, Ligament Injury Institute, Tampa, FL 2018 Understanding AMA Guides in the Diagnosis of Accident Related Trauma Injuries of the Head and Neck: Tthe AMA Guidelines for the diagnosis of AOMSI (Alteration Of Motion Segment Integrity). In-depth analysis of the ligamentous structures of the cervical spine, traumatically induced, with focus on the 4 main ligaments that are damaged in a cervical- acceleration –deceleration injury of the head and neck. Employing the the exact requirements for the AMA Guides for Permanent Impairment Ratings. Parker College of Chiropractic - Dallas, Ligament Injury Institute, Tampa, FL 2018


The more intense a positioning strategy, typically the more effective the marketing strategy is for a business.

A good positioning strategy elevates the marketing efforts and helps a buyer move from awareness or knowledge of a product or service to its use.

Product positioning is at the foundation of any effective marketing plan because it impacts the ultimate purchase decision.

A POSITIONAL MARKETING PLAN

Positional Marketing is a marketing concept that outlines what a business should do to market its product or service to its customers.

In positioning, the marketing creates an image for the services based on its intended audience.

This is created through the use of;

1. Identifying & Defining Target Consumers

2. Planning Promotion/Marketing Types

3. Making A Brand Promise

4. Giving Reasons To Believe

5. Providing Evidence of Support

There are four essential elements of a “best-in-class” brand positioning statement:

1) Target The Customer: Plaintiff's Attorneys

2) Market Definition: Your brand is competing with other personal injury practitioners with relevance to who has the USP & core competence.

3) Brand Promise: The most compelling (emotional/rational) benefit to your target customers that your brand can own relative to your competition is diagnoses of an overlooked $66,000.00 neck injury!

4) Reason to Believe: The most compelling evidence that your brand delivers on its brand promise is the ability to provide evidenced-based data to diagnose AOMSI and provide demand exhibits to win the greater weight challenges.

MARKET SEGMENTATION AND TARGETING

BUILDING A BRAND

Doctors have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as in the mind of the consumer.A strategy that does a good job of targeting a market segment delivers more value to the consumer, establishes a stronger position against competitors, has more

BEING EFFECTIVE 4 ESSENTIAL ELEMENTS

WHAT CONSUMER SERVICE NEED IS BEING MET?

Avoid a comparison to the other end of the spectrum

Position as a good alternative to high-respected brands

Choose the right channels for distribution

Effective positioning ensures that marketing messages resonate with lawyers and compel them to take action

4 Positional Marketing Tips by Dr. Frank Liberti


compelling communications and has a higher probability of keeping its customers.

ANSWER THESE 5 QUESTIONS ABOUT YOUR MARKET POSITIONING.

1. What position do you currently own?

2. What position do you want to own?

3. Whom you have to defeat to own the position you want?

4. Do you have the resources to do it?

5. Can you persist until you get there?

6. Are your tactics supporting the positioning objective you set?

15 CRITERIA FOR CHECKING YOUR BRAND POSITIONING:

1. Does it differentiate your brand?2. Does it match customer perceptions of your brand?2. Does it enable growth?4. Does it identify your brand’s unique value to your customers?5. Does it produce a clear picture in your mind that’s different from your competitors?6. Is it focused on your core customers?7. Is it memorable and motivating?8. Is it consistent in all areas of your business?9. Is it easy to understand?

10. Is it difficult to copy?

11. Is it positioned for long-term success?

12. Is your brand promise believable and credible?

13. Can your brand own it?

14. Will it withstand counterattacks from your competitors?

15. Will it help you make more effective marketing and branding decisions?

Brands without an adequate positioning strategy stand to find any market volatile.

The good news is that neither positioning, nor re-positioning require the creation of something new and different per se.

Positional marketing simply requires making the strategy plan known to lawyers that are in your market segment.

You, as a practitioner, already exist in the minds of your area attorney’s, now we’re going to let them know the conviction of your brand.

FOR MORE INFORMATION

[email protected]

ligamentinjuryinstitute.com

WE ARE HERE TO HELPContact Us

mailto:[email protected]


A. APPEAL; the quality of being attractive or interesting

B. QUAINTNESS; the quality of being clever, cunning, peculiar

C. INDIVIDUALITY; the quality or character of a particular person (or a thing, product or service) that distinguishes them from others of the same kind, especially when strongly marketed

D. STATUS; the relative social, professional, or other standing of someone or something

WHERE DO YOU STAND?

• To identify suitable positions that you as a brand might occupy in your local P.I. market, analysts often turn to techniques such as “perceptual mapping “ or “correspondence analysis”.

• Perceptual Maps Are An Enactment Of Attorneys Mental Representations Of The Relative Place You Occupy Within Your Medical-legal Community.

• Traditionally, perceptual mapping selects variables that are relevant to consumers (Quaintness, Appeal, Individuality and Social Status) and then compares where you stand in relations to other medical expert brands in terms of the variables.

• The good news is that neither positioning, nor re-positioning require the creation of something new and different per se.

• Positional marketing simply requires making the strategy plan known to lawyers that are in your market segment.

• You, as a practitioner, already exist in the minds of your communities attorney’s, now we’re going to let them know the conviction of your brand.

POSITIONAL MARKETING• An effort to influence consumer perception of a brand or product relative to the perception of

competing brands or products.


• Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.

…the idea is to identify and attempt to “own” a marketing niche for a brand, product, or service using various strategies including planned promotions, marketing types, positional statements, distribution (communication) and competition.

The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Thank You For Being A Member Of This

Community!

Dr Frank

Injury Institue AOMSI Course Certified Grauates€¦ · WEEKLY OR BI-MONTHLY WEBINAR FOR AOMSI...

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