Initial Ideas

By Travis Quailey

Who are you working with?

Aaron Mcgreevy

Who is the artist you have chosen to make a music video for?

Drake

What is the name of the song?

Started From The Bottom

What is the name of your artist that you have created?

• Lil L.P This name originated from the initials of the actors actual name but we then added our own twist to his name to make it seem like something you would hear in a gangster type film.

Give me a general overview of your ideas for the music video you have come up with so far.

• Begin a young boy who started from year 9 to be a grown young man who is studying in sixth form in year 13

• Start with a girl who wants to be a singer but hides her talent from the public and only sings on her own and is scared about what her family may think of her

• Begin with a young teen who has just got a job promotion and then begins to have a party

• Start with two kids thinking of a plan to sneak out to a party without getting caught by there parents because of them breaking there curfew

• Start with an adult trying to better his life for his children to live comfortably in the future but then comes across his past which causes issues in his relationship with his wife.

Are you going to have performance and/or narrative in your music video?

• Yes we are going to create a narrative based on our version of what the lyrics in the video portray, as this will make our video twice as effective as it would be normally because it shows the audience and consumers our knowledge of what we think the song is about and how we can create our own story which can relate to the target audience e.g (17-21). The narrative will contain Lian Pembroke as the main character and it will show the pain and struggle he went through just to get a job and when he got a job he immediately was given a promotion and moments later after he finished work he arranged a party to celebrate his accomplishments in his life.

Why do you think that this idea is appropriate for the song you have chosen?

• It can relate to myself and also to the target audience, this would show them no matter what you want to do as long as you out your mind to it and stay committed to your dreams they will come true. Although you may come across some troubles in your life you can still turn out to be what you want to be. Also it is a stereotypical convention of a music video to come from the bottom to the top in life and have flashy items, expensive clothes and endless amounts of money. This ideology of the whole narrative is to make it relate to something that happens in life and having expensive brands e.g Gucci will signifie that this person has a certain amount of money to purchase these items.

Does your idea link to the lyrics of your song?

• Our main idea for our music video completely matches the lyrics to the song as the narrative is based on the lyrics itself and with all the scenes and still images contained in the video shows the comparison of what his life was like before and after. We also have decided to put a montage before the video starts to give the audience a quick overview of what they can expect to see during the music video.

How does your idea fit your genre?

• As it is a Hip-Hop music video my idea will cover the typical conventions of a music video such as women, money, urban, nike and also expensive brands to make sure the audience can clearly see that it is a Hip-Hop genre video. Also we have a few stereotypes contained in the video which makes it twice as effective to relate not only to the target audience but also may motivate certain individuals.