Field Marketing

Field Marketing for 21st Century Brands

We can drive sales of your

products.The key focus of all manufacturers

is to ensure that their products are

sold, their brands are reinforced

and a return on investment is

achieved for their marketing spend.

However, once those

products are dispatched

to retail, how certain

are you that:

The promotional space you have purchased in-store is actually merchandised as expected?

Every effort is being made to drive sales of your products?

Your target consumer audience is being reached in-store?

Supporting POS / POP materials are being deployed and utilised effectively?

Retail execution is effective?

Those selling the products on your behalf truly understand them and promote them effectively?

‘To be the most highly regarded people service company in the UK’infinite mission statement 2011

infinite Group is structured into key

specialist divisions providing the highest

quality service provisions to our clients.

We are a fully functional agency providing

bespoke services to many of the world's best

known brands, delivering quantifiable results

day-in, day-out.

infinite’s provide a bespoke solution, which

addresses the direct need of our clients and

its service provision requirement.

Everything that we do at infinite involves

project management: Detailed below is the

strategic process adopted by infinite when

planning and executing all field marketing

activities.

infinite Approach

Lesson Learning

Identification

DesignEvaluation

Implementation

Reviewing Monitoring

Field Marketing

Working alongside clients we can facilitate the entry of brands and products into retail channels, drive sales in existing outlets and support the evaluation of current operational activity, with the aim to reduce costs and improve efficiencies.

Segmented in to two trading divisions, infinite will service clients in the FMCG and Technology sector with bespoke services tailored to address the markets very different needs.

A unique resource to infinite group, IIS utilise its immense knowledge and significant technological capabilities to create information for clients designed to drive decision making and aid in understanding. The introduction of published industry data, along with dynamic dashboards and European coverage gives clients concise information to improve their business performance.

Provides bespoke recruitment, payroll, human resource and supporting services to clients looking to source external headcount, but without the responsibility of direct employment.

infinite has been selected as one of the FAB ‘50’ companies to work for in the UK, as surveyed by its employees.

Our PeopleMake us Great

Field Marketing brings together a diverse range of people

and skills. Building and developing the right blend is

how infinite Field Marketing has remained innovative and

industry leading during the past 10 years.

As the ‘face of a brand’ our field staff are trained to

fully understand how to operate professionally and

efficiently before they take a step into a store.

Each of our Client Service Managers and Client Service

Directors have all spent time within the retail

environment and have many years experience to draw from.

This real world foundation means client aspirations can

be thoroughly assessed and field team challenges can be

appreciated and managed effectively.

All of our staff from field to office, receive ongoing

training and personal development either through online,

classroom or ‘on the job’ accompaniments. infinite, as a

business, believes that our staff are worth the time and

money invested. It is clear that our staff appreciate the

focus placed upon enhancing their skills and in turn

reward us with loyalty, new ideas and an even greater

work ethic.

We firmly believe we have the best staff in the Field

Marketing industry. From our Tactical Field Staff, to our

highly trained and motivationL Client Service Directors.

Each one is driving the infinite Field Marketing business

in the same direction. Forward.

Field Marketing

Field MarketingSpecialists

infinite Technology is the leading field marketing

provider to the technology, consumer electronics,

gaming, entertainment and white goods manufacturers

focused on quality, service and ROI.

Clients of infinite Technology want to ‘bring their

products to life’ by retail staff training, sales

support and product theatre supported by knowledgeable

field staff or dedicated Brand Ambassadors.

infinite FMCG focuses on the Fast Moving Consumer

Goods market looking to provide value and speed of

execution across volume store groups such as grocery

and CTNs; it’s USP is the speed at which is can

deploy and execute effective campaigns driven by

strong ROI indicators.

Our FMCG division is for those customers who require

straightforward, value for money Field Marketing

services that deliver strong ROI.

Field MarketingSpecialists

‘Bringing Products to Life’

‘Ensuring Sales & Return on Investment’

Field Marketing

Choosing the right Field Marketing service for your needs can be challenging - infinite makes it simple

2 clearly defined devisions each specialising in a select marketplace whilst sharing best practices & knowledge.

ContractualTeams

infinite Field Marketing provide contractual

teams to a variety of clients across the UK and

Europe. We have experience of building new teams

or the transfer of staff via the TUPE process.

Our field teams operate in a manner that is

tailored to the client’s needs and to maximise

the sales opportunity. Each team is supported by

Dynamic Reporting and infinite’s ongoing staff

development strategy.

All of our staff are highly trained and managed

by skilled professionals with many years of Field

Marketing experience.

Each of our customer accounts are managed ‘day to

day’ by a Client Service Manager. These

individuals work closely with the client to fully

understand their business objectives, control

budgets and offer relevant expertise and

opportunity.

A Client Service Director oversees the entire

operation, ensuring agreed KPIs and SLAs are

being met and the requirements and obligations of

infinite Field Marketing are being fulfilled.

infinite Field Marketing provide a complete

people service including Recruitment, Human

Resources and Payroll.

Field Marketing

TacticalSolutionsThe tactical solutions function is a

dedicated resource with the sole aim

of managing field marketing and

promotional activities on behalf of

its client.

The operation is well placed to

provide tactical (ad-hoc) and

strategic activities ranging from

one to thousands of store visits via

an efficient and cost effective

approach, all supported by our in-

house Tactical Booking System and

Dynamic reporting.

Each activity, regardless of size,

is managed by a dedicated Client

Account Manager with whom the

customer will have regular

communications.

Our experienced Tactical Operations

Manager has a holistic view of the

department and ensures standards are

maintained and agreed KPI targets

are met.

infinite Tactical Solutions have

the field staff and organisational

infrastructure to provide our

clients with success and a tangible

return on investment.

infinite provides state

of the art systems for

the purpose of capturing

retail data, analysing

it in real time and

presenting the data in

the format clients want

to see it in. The

information is presented

in spectacular high

definition graphics that

can be dragged and

dropped in to PowerPoint

simply.

The truly unique

software can be altered

as and when needed,

generally within about

20 minutes of request,

giving clients true

flexibility during a

month’s cycle

infinite operates a

dedicated field

marketing data

administration

department focused on

turning raw data into

useable information.

This department has

access to industry-wide

data which it uses for

comparison analysis,

ensuring that the

information we provide

our clients enable them

to make decisions that

drive sales.

Dynamic Reporting

Photo GalleryStatistical analysis often

requires collaborating

information to substantiate

findings.

infinite have a fully

integrated photo gallery within

the Dynamic reporting system

providing users immediate

access to images captured

during a site visit.

The gallery builds into a

chronological image diary of in

store operations filterable by

multiple selections to make

photo browsing simple and

effective.

Dynamic Reporting can be effectively

deployed irrespective of the field

marketing activity size.

Through the use of 3G devices data

can be collected and delivered in

‘real time’ providing the user with

up to the minute information upon

which strategic decisions can be

made.

Online access to Dynamic Reporting

questionnaires means all infinite

staff, whether tactical or permanent

can accurately upload information in

a timely fashion.

Field Marketing

So why is infinite different? and why should you choose us?

Our field marketing services are tailored to the respective client sector, hence

we have exceptional knowledge of how all retail channels work.

In bullet point summary:

•Access to the most accomplished, retailer savvy, field marketing personnel in

the industry

•Unique data capture and Dynamic Reporting

•Access to industry specific insight data

•Bespoke field marketing systems designed to drive quality and efficiency

•Performance Managed Environment; KPIs and SLAs are part of our everyday business

•Effective use of ‘Return on Investment’ models

•Award winning training programs and accredited ‘Investors in People’

•Efficiency tools such as call/route mapping software

•Support services such as warehousing, uniform design, POS printing and more…

CoreCompetencies

infiniteOnline

Visit us www.infinitegroup.co.uk

Follow us on

ContactUs

t. 07957 325228 e. TobyDavies@infinitegroup.co.uk

“infinite is a truly passionate

collection of people: passionate in

the way we engage our customers,

passionate in the way we manage our

teams and passionate about our

company. This is why we were awarded

the 2006 DMA Training & Staffing

Award”

Toby Daviesinfinite Field Marketing Managing Director

t. 07956 493903 e. PhilWoodsHanson@infinitegroup.co.uk

“Being part of infinite is a real

team dynamic, the way in which we

approach working with our incumbent

clients, through to striving to be in

partnership with new brands. Our USP

I feel is our collective “passion” to

be the most highly regarded service

company, whilst enjoying the journey

what ever path that takes us

down….every day is challenging, yet

rewarding at the same time, something

I’m very proud to be part of.”

Phil Woods-HansonNew Business Director

Operations House

7 Woodside Road

South Marston Business Park

Swindon SN3 4WA

t. 01793 829196

e. info@infinitegroup.co.ukHead Office

Field Marketing

t. 01793 839950 e. RussellRivett@infinitegroup.co.uk

“Since joining infinite I have found

an extremely professional and

attention to detail business having

worked in a number of industry

sectors before it is refreshing to

say infinite ethos is the same

approach to any company we are

talking to be it large or small “if

it can be done we will do it” we have

a team of people that work for each

other and that builds confidence, and

is passed through to our customers”

Russell RivettNew Business Executive