S

Persuasive Communication

& Social Media

persuading you through Social media

@MTekelenburg

Martine Tekelenburg

2 companies

ComKameleon

Communicatiecheck.nu

3 disciplines in both companies

Communication

Online Marketing

Social Media

Social Media is like a sqaure….

Persuasive communication

Convincing through changing behaviour

Behaviour:

Automaticly 95%

planned 5 %

Emotions always play a role

Behaviour

Concinving you

How do I convince.. persuade?

Through ‘old’ chanels

Through…social media?

6 principles persuasive communication & Social

Media

Reciprocity

Commitment & consistentie

Prove you are Social worthy

Presentation

Authority

Scarcity: offer something rare

1 reciprocity ‘Be of a value and give!’

Reciprocity : be of a value and give!

and return (maybe) later

On Twitter NL uses : #daretoask #DTV

2 commitment & consitent

Motivational Leaders use Twitter for influence like Deepak Chopra

3 Social Worthy

Presentation

KLM :

http://www.youtube.com/watch?v=dOatud9o1SM

Autorithy

19-year-old college student to the largest tech blog on the Internet

6 Scarcity

‘Share your Facebook- of LinkedIn-profile through our website and see who is

sitting where and you can choose a chair nearby’.

6 principles

Reciprocity

Commitment & consistentie

Prove you are Social worthy

Presentation

Authority

Scarcity: offer something rare

Conclusion

Put all these steps together and you are ready to persuade on Social Media!

What is the #place to be?

Exhisting Community’s on Facebook, LinkedIn, Google+,

Starting up new community’s

Motivate people by doing something

Link offline & Online

And: set a SMART goal……!

Persuasive communication & Social Media really works

when it is integrated in your company!

Social Media Strategy

http://youtu.be/ah8aHIsAJfc

Thank you for your attention!Questions?

@MTekelenburg