IngredIent brandIngInFOrMatIOn

the brand Swarovski offers a unique and balanced selection of genuine gemstones and created stones made from the purest raw materials. In keeping with the “poetry of precision” for which Swarovski products are famous, each genuine gemstone and created stone is crafted to satisfy the strictest standards for color, quality, size, and shape. the result: a consistency and quality unlike any other brand on the market and an unsurpassed creative vitality.

all genuine gemstones and created stones are cut and polished in Swarovski’s own facilities in accord with the most stringent social and environmental standards. through its dedication to innovation in the science of precision cutting and ongoing research and development, Swarovski produces genuine gemstones and created stones that represent a new dimension of brilliance.

beInga partner

The comprehensive ingredient branding (IB) program provides partners with a proven way to profit from the prestige and power of the Swarovski name. By promoting Swarovski products as an ingredient of the partner’s products – i.e. as a “brand within a brand” – Swarovski‘s more than one-hundred-year success story becomes a building block of their own success.

RequiRements foR eligibility the “Made with SWarOVSKI ZIrCOnIa / geMStOneS / MarCaSIte” logos are always secondary to the logo of the ingredient branding partner’s brand. apart from sharing Swarovski’s commitment to quality and excellence, you must have a registered brand name and/or your own collection line for the project, to qualify for the ingredient branding partner program. Furthermore, only Swarovski products may be used for the Ib project.

Why you should become a an ingRedient bRanding paRtneRassociating your name with that of a known and trusted global brand has enormous benefits. In co-branding with Swarovski, you:

- Give your customers the assurance of knowing that the highest quality stones available are used

- Ensure maximum customer recognition

- Harness the iconic power of the IB tag and logo

- Gain exposure through Swarovski’s promotional activities(pr, ads, fairs, etc.)

- Enjoy a premium package of communication and promotional materials

- Get access to technical support, marketing assistance, and application training

- Obtain regularly updated trend-related communication tools and design consulting services

Standard IngredIent brandIng tOOlS1 tagS & lOgOS 2 lOgO blOCKS3 dISplaYS dIn a5 / a4 4 COnSUMer leaFletS5 artWOrKS6 IMageS OF StOneS7 aUdIOVISUal MaterIal

tagS & lOgOS

1 TAGS & LOGOS the specially designed tags and logos are used to show that jewelry pieces are made with Swarovski products.Size of the tags: 24mm x 14mm

tags

logos

2 LOGO bLOckS pOS logo blocks in small and medium size for showcase and shop decoration as well as for fairs and events. Logo blocks small Size (l x W x d): 71mm x 51mm x 19mmLogo blocks medium Size (l x W x d): 145mm x 102mm x 30mm

lOgO blOCKS

3 DISPLAYSdisplays in a4 and a5 for decoration of shops, showcases, fairs and events. A4 Size (h x W): 297mm x 210mm / base plate (l x W x h): 210mm x 80mm x 8mmA5 Size (h x W): 210mm x 148mm / base plate (l x W x h): 148mm x 58mm x 8mm

dISplaYS

4 cOnSumer LeAfLeTSSwarovski offers partners leaflets for use in ingredient branding. The leaflets consist of two pages: One page features a layout designed by Swarovski, the other page shows the layout provided by the partner. Leaflets are available in the following sizes (folded, by width and height): 55mm x 85mm / 100mm x 100mm / 115mm x 115mm (Other sizes are available on request)

COnSUMer leaFletS

ZIrcOnIA

sample layout

6 ImAGeS Of STOneSthe images of stones illustrated here are available on request for ingredient branding use. please note that these illustrationsonly represent a small selection of the images available. For further information, contact your local sales representative.

7 AuDIOvISuAL mATerIALIn addition to the standard ingredient branding contract, partners must sign a licensing agreement before using audiovisual material (e.g. brand & product movies). For further information, contact your local sales representative.

Zirconia round pure brilliance / White

Zirconia Marquise diamond pure brilliance / Fancy Yellow

Zirconia Oval diamond pure brilliance / Fancy pink          

Zirconia Oval diamond pure brilliance / Fancy blue

Zirconia Square princess pure brilliance / White

Zirconia pear diamond Pure Brilliance / Fancy Brown            

Synthetic Corundum round /ruby Medium

Sythetic Spinel round / aquamarine

Zirconia round pure brilliance / Fancy green

Marcasite round

genuine blue Sapphire round brilliant / bright blue

genuine pink Sapphire Round Brilliant / Pink Light 

genuine Yellow Sapphire round brilliant / Canary Yellow

genuine topaz Centria Oval / Ice blue

genuine amethyst round Star / Violet

genuine rhodolite Square princess / grape

genuine topaz Centria Octagon / rainforest

genuine topaz Centria antique Cushion Checkerboard / paraiba

genuine topaz Centria heart / blazing red

genuine topaz Centria Square princess / honey

presetting bezel Solid Yellow gold / White

gemotion Silver / White

gembraced Silver / White

presetting prong bronze / White

aUdIOVISUal MaterIalIMageS OF StOneS

summaRy of teRms & conditions The Company agrees to use the Approved Phrase “Made with SWAROVSKI GEMSTONES“, “Made with SWAROVSKI ZIRCONIA“ or “Made with SWAROVSKI MARCASITE“ solely in a manner that informs the public that the Company’s pro-ducts for which authorization is given (the “Licensed Products”) contain Swarovski genuine gemstones and/or created stones, and solely in a subordinate manner to the Company’s Mark. Any use of the Approved Phrase is subject to the prior approval by Swarovski. The Company may use the Approved Phrase on its own labels and tags for the Licensed Products, provided that these labels and tags conform to the layout provided by Swarovski, contain the Company’s Mark, and provided that the Company ensures that the Company’s Mark is removed only by the ultimate consumer. Furthermore, Swarovski must have prior written approval of such usage. The Approved Phrase shall in no way be modified or altered regarding configuration or relative proportions, or combined with other elements. All Licensed Products shall contain exclusively genuine gemstones or created stones marketed and cut by Swarovski or its affiliates, and shall not contain any other genuine or created stones. The Company agrees to use the Approved Phrase solely in connection with the marketing and advertising of the Licensed Products. Additionally the Company displays the Company’s Mark more prominently than the Approved Phrase in a manner so as to inform the public that the Licensed Products originate from the Company rather than from Swarovski. The Company shall refrain from talking about a cooperation or partnership with Swarovski, neither in its communication material and PR nor in any other manner.

1. You contact your local sales representative, expressing your interest in becoming an ingredient branding partner for SWarOVSKI geMStOneS, SWarOVSKI ZIrCOnIa, and/or SWarOVSKI MarCaSIte.

2. Your local sales office requests further information as well as samples of your products.

3. Upon approval, Swarovski issues an ingredient branding contract, which both parties need to sign. as part of the contract you will also receive the Visual Identity Standards – these are guidelines on how to use the ingredient brand.

© d. Swarovski distribution gmbh 2014. all rights reserved.reproduction of this publication in any form (including photocopying or electronic storage) is prohibited without the written permission of the copyright owners.publisher: d. Swarovski distribution gmbhContent is subject to change. errors and misprints excepted. Email swarovski-gemstones@swarovski.com for further information. Creative agency:CCS (SWarOVSKI Corporate Creative Services) / Stephanie lackner

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