Ingqephu

It’s about fashion

ISSUE One

You are your hair

South African D e s i g n e r s

Whimsical fashion story

Thula Sindi launches ThulaSindi.com

Meet the first Africa Next Top Model Aamito Lagum

INGQEPHU (it’s about fashion) is a Zulu word

meaning fashion.The name had to represent

what’s lacking in South African fashion publica-

tions a black voice.Not that INGQEPHU is go-

ing to be a black magazine.As a country we need

to move from something’s being black or white

and just be a united nation,But that’s another

issue for a totally different issue.

As if freelancing for fourteen years was not

scary enough,I took on a scariest project

ever,publishing a magazine.Uncharted waters

for me, but like everything I’ve ever taken on in

my life I’m taking it head on. I love Fashion and

I find it very restricted in most media house in

South Africa so the next logical step was for me

to create a fashion playground for fashion lovers,

fashion professionals and aspiring fashion profes-

sionals this is going to be a fashion creative outlet

no idea is too out there on this stage.

As I write this I’m having mental images of

street fashion in London in the nineties.No rules

no restriction.i collect 90’s vintage ID magazines and for me that was one of the most exciting times in

fashion the abandon! I hope this is going to be the space of fashion abandon. xx

Dumi Gwebu

Welcome

2

INGQEPHU I’ts about fashion


Contents

3

1411

2425

28

ContributorsNthato Mashishi

Khotso Lakaje

Jurie Potgieter

Tash mabotja

My professional dreams are to build the NTHATO Mashishi empire that

will specialize in beauty and fashion and under that umbrella it will con-

sist of cosmetics development, creative fashion direction,teaching, tv &

radio commentator and social development.

Im living my wildest dreams cause the higher power is blessing me aboundely.

My dreams for my current profession is that I would love to see it getting the

respect it deserves in Africa, Lastly I want to see Africa importing its talent to

the world to show them that we are equally talented and capable to be global

players.

My professional dreams are live a comfortable professional stress FREE life-

doing what I love!

I am blessed to wakeup everyday and fullfil one of my passions, as for living

my dream is still a work in progress...so far so good!

My dreams for my current profession is to attain the highest level in my field

of expertise as an ambassador/ product specialist /spokesperson for a re-

nowned Makeup Brand one day hopefully on an international level.

When I grow up I would really like to join the circus!

I am living my dream. I love my job and all the amazing people that I work

with.

My dreams for my current profession are to continue on this incredible path.

My professional dreams is to create art that people will remember for years

to come.

I am just happy to be in the present, whatever else comes will be an added

blessing, I work at getting better at it everyday, not only in my work but life

in general.

My dreams for my current profession is to become an inspiration to whom ever

wants to be in the creative industry, for some kid out there to look at my work

and say “wow, I wanna do that too” or even better!

4


3


5

@RiverIsland_SA

RiverIslandSA

River Island

By now you are well aware that one of the biggest and most recognised fashion brands on the British high street - RIVER ISLAND - will officially be opening its doors at a flagship store in the Mall of Rosebank on the 25th July 2014.

NEWS JUST IN: South Africa will always be in line with the most up-to-date London styles - this means that as Europe begins to roll out their AW14 range, South African fashion lovers will be right on trend too, as you can also shop this range in store!

To make sure you will still get your seasonal fashion fix, River Island SA will also stock items from the SS14 range. Look out for these exciting pieces and more at the Mall of Rosebank!

To view and download key women’s and men’s items from the SS14 range that will be available in SA, please follow this link: http://we.tl/cI0aaU6bSQ (Note: This link expires on 23 July 2014).FIND RIVER ISLAND IN SOCIAL MEDIA: Follow RiverIslandSA on Instagram, @RiverIsland_SA on Twitter or Facebook.com/RiverIsland for your ultimate fashion fix of Great style from Great Britain.

6


She speaks with her eyes to the camera in front of her, ignoring the brilliant flash-es of the lights attacking her from all sides. She swirls and twirls in her Thula Sindi dress. She knows this dress well; she wore it during the first Africa’s Next Top Model Competition. Although, the first time she had on this dress, she had no way of know-

ing that she’d win. She was just as far from her dream as she was from her home in Kampa-la, Uganda. She may have trembled then, but now Aamito behaves like a seasoned professional.

In Uganda, modelling isn’t a career option. It’s hardly seen as a job by the public; it’s a hobby, at best. While models may not be derided, they’re not exactly regarded positively. If a girl’s got it, she’s got to take it somewhere else.

For Aamito, that journey started in Kenya. With the blessings of her mother, Aamito boarded a bus headed for Nairobi. And if the sixteen hours it took to get there from Kampala filled her with trepida-tion, she held steady to her goal of becoming of only twelve girls vying for the title of Africa’s Next Top Model. Aamito travelled to Kenya on her own, though there were six other Ugandan girls at the Kenyan auditions. Without the money to stay, Aamito headed back before she knew she’d made it through.

Getting into the competition was the start of a dream for Aamito, just as it was the begin-ning of a journey that would take her to the model house in Cape Town and then on to New York with a one year contract at DNA Model Management. But, it wasn’t an easy ride.

As an only child, Aamito wasn’t used to living with so many differing opinions and ideas. She had to learn to live with a large group of people and to compete with them for her dream. It was an emotionally difficult process, but just as her eyes learned to hold the camera – she learned to hold her ground. When the tears became dangerously close to spilling, she’d call her mom, or focus on what she could do rather than the hurtful words of judges and competitors.

Aamito is close with her parents, and claims that her peace and positivity come from her mother. Wher-ever it came from, no one can deny that she’s got a soft glow inside as well as out. When challenged to do an underwater shoot in freezing temperatures, Aamito, who can barely swim, found the process tranquil.

She may be 21, but she’s an old soul. Her faith keeps her focused and she holds strong, even when she’s not in front of the camera. She finds solace when faced with eyes that match the smile of the wearer. Aamito is comfortable with herself, despite growing up in a culture that doesn’t revere the slender bodies of models. For her, a contract in New York isn’t about her own goals; she wants to transform the idea of modelling as a career path on the African continent. And, even though she’s a long way from “the child that does not grow fat,” she’s still got miles to travel. But, for Aamito, that journey is her dream.

By: Kathryn Schenk

Aamito Lagum: The Journey is a Dream

7


8


Photographer: Jurie PotgitierFashion Editor: Dumi Gwebu

Hair and Make up: Khotso LakajeModels: Yemi and Aamito Boss Models

My African dream

On Yemi

Dress Vasellina

Accessories Ikaya

On Aamito

Dress Rubicon

Accessories Ikaya

9


10



11

Dress Kluk-CGDT

Accessories Ikaya House Of Costume

Shoes Thula Sindi

Photographer: Jurie Potgitier

Fashion Editor: Dumi Gwebu

Hair and Make up: Khotso Lakaje

Models: Yemi and Aamito Boss Models

Aamito Lagum

12


On Yemi

Dress -Avant Apparel

Bodysuit - Kluk-CGDT

Shoes - Thula Sindi

Top Hat - Stylist Own

Accessories -Ikaya

Belt - Thula Sindi @BurgundyFly

Dresses Clive Rundle

Accessories Ikaya.

13


14


Dress and Cape - David Tlale

Accessories -Ikaya

Hat - Ikaya

Shoes - Thula Sindi


15

On Yemi

Dress Thula Sindi

Cape Avant Apparel

Accessories Ikaya

16


On Amito

Dress David Tlale

Accessories Ikaya

Shoes Thula Sindi

On Yemi

Dress Avant Apparel

Accessories Ikaya

Shoes Thula Sindi

On Yemi

Dress David Tlale

Accessories Ikaya

Shoes Thula Sindi

On Aamito

Dress Rubicon

Accessories Ikaya

Shoes Thula Sindi

17


Photographer: Jurie PotgieterFashion Editor: Dumi Gwebu

ModelsFrancis and Craig: Boss Models

Katleho Sinivasan

18

Suit yourself


On FrancisSuit Tiger Of Sweden

Shirt CarducciTie Carducci

Suspenders CarducciShoes Europa Art shoes

19


Suit Tiger Of SwedenShirt Carducci

Tie CarducciCoat Tiger Of Sweden

Shoes Tiger Of SwedenOn Francis

Suit Tiger Of SwedenTie Tiger Of Sweden

Coat Tiger Of SwedenShoes Europa art shoes

20



On CraigSuit Carducci

Tie Tiger Of SwedenShirt Carducci

Shoes Tiger Of Sweden

21

Suit David TlaleShirt David Tlale

Coat Tiger Of SwedenShoes Tiger Of Sweden

22


On KatlehoSuit Tiger Of Sweden

Shirt CarducciTie Carducci

Boots Dr Martens

23


24

On FrancisSuit David Tlale

Shirt David TlaleTie David Tlale

Shoes Europa ShoeOn Craig

Suit David TlaleShirt Carducci

Tie David TlaleShoes Tiger of Sweden.


25


All Suits CarducciAll Shirts CarducciShoes on Francis Europa Art ShoesOn Craig Shoes Tiger of SwedenOn Katleho Shoes Tiger Of Sweden

26


On FrancisSuit The Gallery

Shirt CarducciScarf The Gallery

Shoes Europa Art ShoesOn Craig

Suit The GalleryShirt Tiger Of Sweden

Scarf The GalleryShoes Tiger Of Sweden

On KatlehoSuit Tiger Of Sweden

Shirt Tiger Of SwedenScarf Tiger Of SwedenShoes Tiger Of Sweden 27


28

For Summer 2014, Nthato Mashishi, renowned celebrity hairstylist and brand ambassador for leading Afro hair care brand, Motions, is inspired by sources as varied as the drama of the 16th century French court, the glam-our of the Red Carpet, architectural structure and the sassy attitude of South African street style to develop four looks that will allow local divas to express the season’s four big themes of Sleek, Hold, Volume and Curls.

Style 1: The Sleek Braided Bun

Inspired by the braids of Louis 14 and the 16th century French court as well as contemporary South African plaiting, The Bun Queen is a fabulous blend of historic precision and street style joie de vivre. The key product is Motions Shine Enhancing Pomade.

Get the LookStep 1: Wash hair with Motions Neutralizing Shampoo and blow dry.Step 2: Comb hair parting into two sections from the one ear to the other. Step 3: Braid the bottom section from the bottom towards the crown.Step 4: After braiding take the top section from the front to the center and slick it down. You can use a hair piece to achieve a larger bun.Step 5: Slick your hair down with the Motions Shine Enhancing Pomade making sure it holds to give a finishing look.Step 6: Spray with the Motions Light Hold Working Spritz to finish it off.For more style inspiration, log on to www.facebook.com/motionssouthafrica/ follow us @motionssa

Spring/Summer 2014 with Motions

Get The Looks


29


Style 2: High Volume Glam

Eccentric and bold - a structured and architectural style that is exceptionally easy for the high fashion diva to achieve. The key product is the Motions CPR Treatment. Get the Look

Step1: Wash hair with Motions CPR Treatment Shampoo and then leave the Motions CPR Treatment Conditioner in for 10 minutes before you wash it off.Step 2: Apply Motions Nourish Leave-in Spray according to the length and thickness of your hairStep 3: Blow dry your hair.Step 4: Apply Motions 3 in 1 Dry Scalp Treatment which has mint that soothes your scalp.Step 5: Take your comb and section your hair into two sections one on each side leaving enough hair at the back.Step 6: Braid each side starting at the bottom and working your way up.Step 7: The hair you left at the back is used to create the quaff. The front part you tease to build body with a Motions Light Hold Working Spritz. Leave a piece in the front to give curl, grip with pins. If you want to exaggerate the look you can us extensions.Step 8: Tuck the back sectioned hair under the teased hair to create the quaff. The trick of this look is to balance the quaff.Step 9: Spray hair with a combination of Motions Light Hold Working Spritz and Motions Oil Sheen & Conditioning Spray to give shine, spray from an arm’s length away from your hair, ensuring to not use too much product. For more style inspiration, log on to www.facebook.com/motionssouthafrica / follow us @motionssa

30

Style 3: The Hold All On Trend Bob

A style inspired by the new Red Carpet trend towards a shorter, more structured mood for women who want the look without sacrificing their hair. For the bob to work, hair must be well-hydrated, bouncy and shiny. The key product is Motions Marula Natural Hair and Scalp Oil.

Get the LookStep 1: Use curling tongs or rollers with a good hair dryer, or if you use rollers it is best to leave them in overnight, curl your hair.Step 2: Use your hands to dismantle the curlsStep 3: Use a comb to section your hair, starting from the ear and moving towards the front while holding your hair up.Step 4: Apply Motions Light Hold Working Spritz and tease the bottom of your hair to create volume. You can also use hair extensions and tuck it in. Ensure use of Motions Marula Natural Hair and Scalp Oil for a glimmer. Step 5: Part the hair in the front and slick using a cushion brush by smoothing it over the teased hair and lock the style in at the bottom of your ears.Step 6: Finish with Motions Oil Sheen & Conditioning Spray and Motions Light Hold Working Spritz spray from an arm’s length away from your hair, ensuring to not use too much product. For more style inspiration, log on to www.facebook.com/motionssouthafrica/ follow us @motionssa


31


Style 4: Veil Queen Curls

A look that is all about celebrity and movie star glamour yet toned down enough to fit effortlessly into the on-the-go woman’s everyday lifestyle. The key product is Motion Extra Firm Hold Foaming Wrap Lotion.

Get The LookStep 1: Apply the Motions Extra Firm Hold Foaming Wrap Lotion and blow dry your hair on a medium heat.Step 2: Curl your hair with tongs from the bottom ensuring a tight curl.Step 3: After curling each lock use a clip to hold it up to help it set.Step 4: Release the hair and use your hands to comb out.Step 5: Use a curl comb to create a middle path and sweep one side of your hair to the other side, hold it with Motions Light Hold Working Spritz or clip it. Step 6: Set it with spritz then apply the Motions Oil Sheen & Conditioning Spray to give shine.For more style inspiration, log on to www.facebook.com/motionssouthafrica/ follow us on @motionssa

Q: Tell me about your journey from High school to qualifying as a fashion designer?

A: Yhuu...ill send my bio..that is a long story hahaha

Q: Was your family supportive on your decision to be a fashion designer?

A: Yes my family was & continues to be very supportive. My initial plan was to be a fine artist but fashion design really captured my heart

Q:When and why did u decide to show at one of our many fashion weeks?

A: My first show was as Vlisco head designer in 2006, I showed at SAFW along with Palesa Mokubung & Malcolm Kluk both collaborating with Vlisco. Fashion weeks are expos for new fashion products, you show to be seen by key players in the industry

Q:Did showing at fashion week help move your merchandize on all the boutiques that stock TS?

A: Showing your collection raises awareness of your brand & builds a familiarity which in turn helps open up opportunities to be stocked by retailers

Q: i know TS can be found at Burgundy Fly what other stores stock TS in the country?

A: Urban Rose in Nelspruit, Black Apple in Witbank & ETC in Durban

Q:You’ve been showing in Paris and Far East a lot.Had that improved the sales of TS in those markets?

A: Yes it definitely has, each time we show we hold trunk shows and enjoy great sales & contact with potential customers we would have never had the opportunity to be in contact with otherwise

Q: You didn’t show at the Joburg fashion week last season,tell us the reason behind that deci-sion.

A: My plan was to go back to more intimate and highly informative presentation method..plus to shine light in the new online store

Q: You launched ThulaSindi.com this year.I know it’s at it’s teething stages but tell us how its doing so far?

A: So far so good..sales are promising & the feedback from customers is great..the future of fashion is definitely online

Q: Do you think online stores are the future in SA?

A: Ummm...yes

Q: Please give an honest advise to a student who wants to study fashion or is a fashion college graduate.

A: Create desire for your product as soon as you can, by second year people should be wearing your creations

32

1 on 1 with designer Thula Sindi



33

34


35


1. Please tell us more about The Gallery?The GallerySquared, with the slogan ONLY THE FINEST is a fashion bar that seeks to serve,educate and dress SA men (from all walks of life) with the finest designs of suiting inspired by the Scottish , Danish & English legendary designers, We carry exclusive collections for exclusive people (prospects) so we can stay exclusively relevant in the market. 2. Who are the Gallery Guys?Firstly the A Team is made out of Pat Pound (the extrovert) Themba Mthethwa (the introvert ) and Kaykay Leeuw (the flamboyant ). Together these distinct personalities makes us complete. While our clients are as diverse as us. Everyone is welcomed, 3. Why did you decide to open men’s wear store?The love for fashion dominates any other reason that may be out there.This passion coupled with the need to school the pool of SA men about what styles of clothing goes with their body-frames,age and personalities. Then reward (rand) comes. 4. Who are your core customersAnyone who have flair for fashion and understand in depth the strength of looking good. Most favourably it happens to be Media Personalities,Politicians and professionals. 5. What did you do before opening the store?We all worked for Fabiani for an understandably extensive period. 6. Is there a big market for men’s fashion in SA.Well, men’s fashion is not like it used to be prior 2010 . There has been new malls built, while at the same time old malls have revamped and expand-ed retail trading space,which sees more outlets opened, for a small (men’s fashion) market. To answer the question, No. 7. How do you get guys to buy suits because we know they will only buy suits when they have an occasion?Before we sell suits, we first sell lifestyle that inspire a man to be gentle-man. ‘clothes makes a man, and the naked people have little or no influ-ence in the society . We preach everyday is an occasion. 8. What are your plans for the store?The GallerySquared, first need to be more than just the talk of the town to be an iconic store and strong brand that can stand against international outlets. 9. Are you planning to go on-line like most stores?We cant deny that e-commerce is big, but we still putting strategies together to see how it can work for us when we have a small range, and we are pro exclusive. 10. What are you price ranges? Very competitive , yet a bargain for exclusive pieces we carry...

36


The Gallery


37

38



39

The launch Issue!!

Ingqephu

Documents

Transcript of Ingqephu