Ingenuity 101: Evoke your Inner Scientist, and DJ

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Accelerating Ingenuity with Scientific Method, Prototyping & Live Remix + DJ SCIENTIST Evoke your inner

description

From an innovation session held in a club, early morning, for Media24 in Cape Town. Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping. A call to nerdery, niches and documenting their data.

Transcript of Ingenuity 101: Evoke your Inner Scientist, and DJ

Page 1: Ingenuity 101: Evoke your Inner Scientist, and DJ

Accelerating Ingenuity with Scientific Method, Prototyping & Live Remix

+ DJSCIENTISTEvoke your inner

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It’s a good time to be an odd duck.

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RELEARNEnough with the lecturing, tests and gurus.

There used to be a No. 1 right way. Increasingly evident, there is no 1 right way.

Each1Teach1What have you learned/taught online?

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SUPERSTITIONHunt down evidenceKILLERS

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EXTEND SENSESto other planets, and far beyond

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QUANTIFIEDSELF

Data. What are you tracking?Fork vs Toothbrush.

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FIELD NOTESBE an anthropologist.

DOCUMENT

“Remember kids, the only difference between screwing around and science, is writing it down” -

Adam Savage, Mythbusters

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OUCH! POINTSDevelop Good Taste in Problems.

Objective Problem Identifier not Solver. Describe it better.

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MONKEY AROUND, seriously

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UNEXPECTEDEVOLUTION

Control, not so much. Don’t shut down user functionality remix.

Exaptation.

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MAKE“Friends don’t let friends go into finance”.

Make stuff, not just deals.

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REPAIRInside the closed boxes. Outside consumer churn.

Rolex! vs Apple DIY ------>> DIT (Do It Together)

Anil Dash & Gina Trapani geek leads

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GET OUT OF THE

BUILDINGField-trips.

Reality-walk your hypothesis.

Zip into the skin of your users, what do they see?

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ECCENTRICExplore unusual worlds.

Dare new sensory inputs!

Stephen Johnson: “Where Good Ideas Come From”

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FAN POWEREDAlternative power for a new world.

Let people surprise you! Invite them to build with.

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REMIXGutenberg & the wine press.

Fan-fiction. 50 Shades of Grey was a remix of Twilight

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DARE to SHARE95% harmless

Most people don’t do anything but talk about great ideas.

No need to be the 1st or only. Healthy Capitalism.

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CONTEXT management.

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BE THE COACH

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T-SHAPED YOUDeepen your Craft. SPECIALISE.

Mine your gems

If your work is Programmatic = Problematic!

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COMPARISONITIScan kill you, slowly

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THE BEST MINDS OF MY GENERATIONARE THINKING ABOUT HOW TO MAKEPEOPLE CLICK ADS. THAT SUCKS.

- JEFF HAMMERBACHER

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TOM CHI & DANIEL EPSTEIN

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SCIENTIFIC METHOD• OBSERVE, keenly.

• DATA generate and collect. Document!

• HYPOTHESIS

• MAKE Prototype. Set up Experiment. Document!

• LIVE TEST Get Critical Feedback. Document!

• TWEAK Remix

• PRESENT Peer Review and Release.

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NERD IT UP!@maxkaizen

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Shared and Licensed under Creative Commons on Flickr by these rather excellent photographers:

Image Credits

YoungEinstein http://www.flickr.com/photos/young_einsteinMino* http://www.flickr.com/photos/mino_andrade/FurryScaly http://www.flickr.com/photos/furryscalyman NASA Goddard Photo and Video http://www.flickr.com/photos/gsfc/ Richard Carter http://www.flickr.com/photos/gruts/GoefTheRef http://www.flickr.com/photos/geoftheref/TheGiantVermin http://www.flickr.com/photos/tudor/Seq http://www.flickr.com/photos/seq/

thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen