Infotronicx Smart card based Loyalty System
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SMART CARDS SMART CARDS Harnessing Customer LOYALTY
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Transcript of Infotronicx Smart card based Loyalty System
SMART CARDSSMART CARDS
Harnessing Customer LOYALTY
Smart Cards – Smart Business Powers up the MARKETING PROGRAM Links BEHAVIOR with REWARDS Promotes BRANDING Increases CUSTOMER RETENTION Reliable & SECURE Intelligent - Purchasing Behavior & History Instant point of sale rewards - Convenient Economical
Application Feature Set
Scheme Eligibility Scheme Generator Security Reporting Data backup / restore Customization Printing Mailers Single / Multi Location
Scheme Generator
Multiple Schemes Management– Point system– Target sale– Time deadlines– Special / festival promotions– Time specific advantages– Fixed gifts based on point accumulation
Security
Tamper resistant chip Information read/write protected Data stored in encrypted form Serial numbered cards Password authorizations Smart Card based authentication Hardware locking
Reporting
Daily, weekly or monthly transaction logs Scheme results Scheme eligibility listing / reminders Data export for mailing lists & e-mails Printing mailers
Single / Multi Location
Flexibility to customers Encrypted data stored on card Consolidation of transaction logs Location specific reporting
Reliability – Peace of Mind
Authorization & authentication Encrypted data Data backup / restore utility
Customisation - Branding
Cards customised with logo, baseline, etc. Individual customisation
Requirements
PC running MS Windows 98/2000/XP USB / Serial port Smart Card Reader / Writer Smart Cards (minimum 250) Printer
