INFORMEDInformed Visibility and Informed Delivery: Insight

for Mailers and Consumers

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Informed Visibility

Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)

Informed Visibility®Mail Tracking

& Reporting

IMb Tracing for Pieces and

Bundles

Bundle Visibility

Pilot

PostalOne! Container and Tray Visibility

Consolidates Mail Tracking into a Single

System

IV Mail Tracking & Reporting Benefits

How will IV improve mailer insight?

● IV will leverage the intelligence of Full-Service Intelligent Mail® and nesting associations to expand visibility by providing Actual, Assumed, and Logical Handling Events through IV

● IV will improve ease of use through flexible data provisioning and flexible data delegation, allowing customers to receive what they want, when they want, and how they want it

IV Mail Tracking & Reporting Benefits

What does IV mean for your business?

● IV makes it convenient to track mailpieces (letters and flats), bundles, handling units, and containers in one, consolidated system.

● IV provides powerful insight into the USPS mailstream.

● Through IV, mailers can more effectively plan and manage their mailings, thus increasing value to their customers.

Fills Visibility

Gaps

Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)

Informed Visibility®Mail Tracking

& Reporting

Creates

Logical

Handling

Event

Leverages

Nesting

Associations

Creates

Assumed

Handling

Events

IV Mail Tracking & Reporting Logical Delivery Events

IV will provide Logical Delivery Events (LDEs)

A Logical Delivery Event is an implied delivery triggered by another event. Trigger criteria vary based on delivery scenario.

For on-street delivery, the trigger is the carrier's device entering the geofence for the mailpiece's associated ZIP+4 on the Predicted Delivery Date.

Logical Delivery Events give mailers better insight into when the mail has been delivered, so that they can coordinate their internal operations and marketing campaigns.

Logical Delivery Events Cont.For Mail Delivered On-street

An inventory of mailpieces to be

delivered is created based on the

Last Processing Operation.

A Logical Delivery Event is

generated for mailpieces within the

ZIP+4, that have an “Anticipated

Date of Delivery” of today. This

data is then sent to IV.

IV provisions the Logical Delivery

Events to mailers.

1

Based on geo breadcrumbs, it is

determined when a carrier enters a

ZIP+4 geo fence.

3

The “Anticipated Date of Delivery”

is created by comparing the scan

time to the operation’s clearance

time.

2

4 5

Red boundaries represent the geo

fence. Red dots represent the

carrier entering the geofence.

Informed Delivery

Informed Delivery™ integrates hardcopy mail and digital marketing, providing

multiple impressions and interactivity for participating mail recipients

Users see scanned

images of the front

exterior of incoming

letter-sized mailpieces

via email or online

dashboard

If a mailer participates

in Informed Delivery,

color images and

interactive content

will also be shown

(Letters or Flats)

Informed Delivery™ is a consumer-facing feature that enhances hardcopy mail delivery and supplements

mail campaigns by providing consumers daily mail images via email and online dashboard

Informed Delivery is

now integrated with

My USPS so users

can track their mail

and packages in one

dashboard

Example Dashboard View

What is Informed Delivery™?

11

Additional Image / Information provided

by mailer with Interactive Content

Mailers provide additional content to be

displayed alongside the images of their

mailpieces. This content includes links to

their website.

Picture of Mail Piece taken during processing

Images already used as a part of mail processing

are captured and transmitted to Informed Delivery

servers.

Current Date

Every day that the consumer receives

physical mailpieces, and Informed Delivery

message or dashboard is generated.

1

4

2

Beacons Capture Consumer Activity

Beacons embedded in the Informed

Delivery email and dashboard capture

consumer opens.

5

Links Point to a USPS Reflector Service

Links point to a USPS reflector service so that all

clicks can be captured.

3

Informed Delivery™ is currently offered in Northern Virginia and the New York metro area with strong

engagement from mailers and consumers

By the Numbers

• Total number of users: 102,401

• Users with email notifications: 65,510

• Enrolled households: 97,610

• E-mails sent: 56,976 (daily snapshot)

• Mailpiece images: 434,388 (daily snapshot)

Available in over 800 5-digit ZIP Code

locations:

• NY/CT ZIP Codes: 653

• NoVA ZIP Codes: 192

Current State

13

129completed campaigns

15participating mailers

105interested mailers

engaged

Diverse and Strong Mailer Participation

Retail

MSP

Insurance

Financial Services

Mail Order Catalog

“The most unexpected,

innovative and useful service

from USPS.”

“Informed Delivery feels

like a superpower.”

97% of users are likely to continue using Informed Delivery

88% would recommend it to friends, family, and colleagues

“Since I travel a lot, this service allows

me to check-in on mail that may

require my immediate attention.”

Consumer Sentiment

Informed Delivery™ allows mailers to synchronize multi-channel campaigns to

create impactful impressions and increase mailing campaign ROI

Source: New York Pilot Survey, February 2016

Enables multi-channel

campaigns

New Digital Channel with

Engaged Subscriber

Base

Drive Site Traffic via

Interactive Content

70% of subscribers open

their emails every day,

average time to open is 2

hours

Informed Delivery

subscribers represent a

growing mobile user base

and 74% of subscribers

view alerts on mobile

devices

68% of subscribers are

excited about the

inclusion of digital offers

related to mailpieces

Informed Delivery™ provides an unprecedented opportunity for mailers to engage subscribers with a

highly-coordinated direct mail and digital marketing campaign

Opportunity for Mailers

14

USPS plans to expand availability of Informed Delivery™ and continue to evolve features

Future State

15

Upcoming Features

National Expansion

My USPS Integration (Package

Notifications)

Mailpiece Not Received

Social Sharing

Enable P.O. Boxes

Signature on File

Service alerts

Initial Pilot National Expansion*

Spring 2014 Winter 2015 Fall 2016 January 2017 February 2017 March 2017 May 2017

Da

te Northern

Virginia

New York

MetroDC Metro

Pacific

Southern

Pacific

Southern

Eastern

Northeast

Great Lakes

Western

Southern

Capital

National

Expansion

Complete

*Major Metropolitan Areas of Focus: Southern California; San Francisco; Houston & Dallas; Philadelphia &

Pittsburgh; New York, Northern New Jersey & Long Island; Chicago, Detroit & Minneapolis; Miami & Atlanta.

Need more information?

Visit the Informed Delivery webpage at:

http://informeddelivery.usps.com

Visit the Informed Visibility RIBBS webpage at:

https://ribbs.usps.gov/index.cfm?page=informed_visibility

Questions?