Connections · informational signage. Add branded floor decals to help direct attendees. 5. our...
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Spring 2016 Collaboration in Action SERVICES: Conference, Event, Production and Transportation Services WHAT: Patterson Dental, North American Sales Meeting WHEN: Sept. 27 - Oct. 2, 2015 WHERE: Orlando, FL Patterson Dental is one of North America’s largest distributors of dental merchandise and a technology leader for dental practices, offering more than 105,000 products and a wide range of industry leading equipment, software, technology solutions and services. To reflect their reputation for precision and excellence during this year’s North American Sales Meeting, Patterson Dental engaged metroConnections, to manage their conference and supporting events. (Story Continued on Page 2) In This Issue: • Collaboration in Action A Tour de Force for Patterson Dental • Behind the Scenes A Gala that Fosters Good Will • Trending Illuminate Your Next Event • Ask the Expert Increase Responses with Graphical Emails • Lists Better Branded Spaces Connections
Transcript of Connections · informational signage. Add branded floor decals to help direct attendees. 5. our...
Spring 2016
Collaboration in Action
SERVICES: Conference, Event, Production and Transportation Services
WHAT: Patterson Dental, North American Sales Meeting
WHEN: Sept. 27 - Oct. 2, 2015
WHERE: Orlando, FL
Patterson Dental is one of North America’s
largest distributors of dental merchandise
and a technology leader for dental practices,
offering more than 105,000 products and a
wide range of industry leading equipment,
software, technology solutions and services.
To reflect their reputation for precision
and excellence during this year’s North
American Sales Meeting, Patterson Dental
engaged metroConnections, to manage
their conference and supporting events.
(Story Continued on Page 2)
In This Issue:
• Collaboration in Action A Tour de Force for Patterson Dental
• Behind the Scenes A Gala that Fosters Good Will
• Trending Illuminate Your Next Event
• Ask the Expert Increase Responses with Graphical Emails
• Lists Better Branded Spaces
Connections
Of course, planning began months in advance. This comprehensive, labor-intensive event leveraged the complete coordination and seamless execution of metroConnections’ four service centers: conferences, events, production and transportation.
Lighting It Up in Orlando
The ten general sessions were brought to life by a branded, illuminated stage. This creative and impressive stage set featured three panoramic screens and two vertical screens that utilized a spectacular LED concept to showcase branded imagery and presentation details in a truly powerful way. Managing the technical audio-visual requirements for the event included translating the general sessions into French for Canadian attendees.
Laughing in the Face of Rain
While metroConnections is known for logistical wizardry, the weather is still beyond our control. But, we always adapt quickly when Mother Nature throws us a curve ball, implementing contingency plans with lightning speed. As the Orlando skies darkened, we fully relocated the massive outdoor welcome reception to an indoor space that allowed attendees to mix, mingle, rejuvenate with a chair massage and reconnect without rain delay.
Fun and Fan-tastic Events
An amazing off-site event was held at the Epcot Showcase Pavilion with metroConnections transporting all attendees and guests smoothly to and from Epcot. The next evening, our team created a huge tailgating party at the hotel featuring stadium-style food booths, servers dressed as referees, and games ranging from group PacMan to arcade bowling. The general session stage was repurposed for a full band that energized and entertained the crowd.
Kudos All Around
While the behind-the-scenes coordination was extensive, meticulous attention to detail made the entire experience look effortless. Both attendees and Patterson leadership raved about the successful event and left for home with important business insights and unforgettable memories.
Big Numbers for a Big Event
• 1,800 registrants with more than 930 registration, air travel and hotel room/roommate changes
• 5,400 pieces of luggage handled
• 204 breakouts completed
• 1,600 rain ponchos distributed to attendees
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A Tour de Force to Advance Dentistry
Looking for strategies, support or a quote for an upcoming event?We’d love to partner with you. Email us: [email protected]
Owners of metroConnections
David Graves, CEO & PresidentMike Graves, Senior Vice PresidentTom McCulloch, Vice President
Last fall, metroConnections activated in force to “Advance Dentistry,” the theme of Patterson Dental’s North American Sales Meeting held at the Swan and Dolphin Hotel in Orlando, Florida. With metroConnections on site, every detail was precisely managed and big smiles radiated from the 1,800 attendees during this multi-day event.
COLLABORATION IN ACTION
“Thank you to the entire metroConnections team for the great work!”
Dave Misiak President, U.S. Dental, Patterson Dental Supply, Inc.
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HB Cares: Impacting NOW!
A Gala-Style, Feel-Good Event
HB Cares, is an annual, hands-on event hosted by HelmsBriscoe that exemplifies corporate social responsibility at its best. People fly in from around the country to attend this popular event, which combines a gala ambiance with the feel-good impact of rolling up one’s sleeves to help others. Employees and company partners network and celebrate while engaging in team building activities to benefit the community.
This year’s event, “Impacting Now,” took place at the JW Marriot in Bloomington, MN – the new hotel space attached to the Mall of America. As expected, site selection was a slam-dunk for HelmsBriscoe. And, as a trusted collaborator, we were tapped for event management, custom builds, branded signage, décor, on-site social media engagement and our signature team building activity expertise.
Team Building with a Rainbow of Good Will
The Ballroom was transformed into a branded, multi-purpose space where attendees worked together side by side on activities to serve local, non-profit agencies.
Corporate Social Responsibility (CSR) Activities for Local Organizations: • Building small libraries for Little Free Library
to support free community book exchanges throughout the city.
• Wrapping gifts for Urban Ventures to support their vision of a city without urban poverty.
• Creatively painting a piano for Keys 4/4 Kids to be placed in the community, encouraging spontaneous music and building awareness for the organization.
For each activity, attendees were awarded a crayon to fill the empty crayon box they received upon arrival. Additional crayons were also obtained by visiting with representatives from other charities at the event.
After collecting a full set of crayons, attendees dropped their crayon boxes off at the custom-built Impact Wall, designed by our artists and shop staff as a focal point in the crowded ballroom. Here, wooden bins represented the different charities and each attendee used the crayon box to designate an extra monetary donation to the charity of his or her choice.
HelmsBriscoe is a global site selection company and a long-time industry partner of metroConnections. At the heart of the HelmsBriscoe organization is the belief that corporate success is more than just financial gain.
Making a Local Impact, Year After Year
In 2015, “Impacting Now” was a rewarding experience for attendees and local non-profit agencies. Each year, the HB Cares event brings industry professionals together to positively and creatively impact local charities where the event is held.
Looking for a truly unique event or custom-built creation?We can help! Email us at: [email protected]
BEHIND THE SCENES
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LED Light Boxes: Big, Bold and Bright
Why They’re Trending
The print quality on fabric is crisp and accurate, the backlit illumination fully accentuates every color detail within the image; and, the silicone-edged graphic ensures a drum-tight surface for evenly distributed light without shadows or hot spots.
Incredible Flexibility in Sizes and Displays
Available in custom sizes for endless applications, fabric LED light boxes allow you to dominate an event space, punctuate a tradeshow, illuminate a backdrop or create an impact when used as a bar or registration counter.
Display options include wall mounting, free-standing, ceiling suspension and booth integration among others.
Interchangeable Graphics and Easy to Ship
Customizable graphics can be removed from the frames and replaced with new images, on one or both sides. Our team of designers can create fresh graphics whenever needed.
When it comes time for your event, the metroConnections team can simply ship the light boxes, reassemble them on-site and have them ready with your own branded graphics.
TRENDING
Send Attendee-Grabbing Graphical Emails
Q: When should graphical emails be utilized for a meeting or event?
A: LC: We see them used for meetings that include vendors and partners, along with employees. They’re also great for company celebrations such as holiday parties. SP: Graphical emails are for everyone! They are great for generating event attendance.
Q: What pieces of information must be included?
A: LC: The graphics often contain the theme and/or location so limit unnecessary text to avoid overwhelming the reader. Most events feature a series of emails so keep each one focused only on the required information. SP: Since most graphical emails are save the date and invite emails, they should include the event name, location and dates.
We sometimes include additional details or registration instructions, but it’s best to keep the text simple and engaging.
Q: How important is it to create a consistent theme across email, registration website and the event itself?
A: SP: It’s essential! Be sure all event registration materials (emails, website, mobile app, etc.) have the same branding throughout. LC: Typically, we only send out full graphical emails for save the dates and/or invitations. Then we create a branded email header for future communications with more content with the same branding.
Make an impact with LED-lit fabric graphics for backdrops, registration counters, bars, conference branding and general signage from our events and production facility. This on-trend solution brilliantly displays graphics of any size with backlit technology and a modern, frameless design.
ASK THE EXPERT
Lacey Carrier, technology solutions designer, and Samantha Phillippe, account manager of Attend-eSource® technology services, discuss how to create the biggest impact with meeting and event email marketing.
Want more bright ideas? Our events team will light the way, contact us at: [email protected]
Get more expert advice. Email us:
Lacey Carrier Samantha Phillippe
FIRST-CLASS MAILPRESORT
U.S. POSTAGEP A I D
TWIN CITIES, MNPERMIT NO. 4444
1650 W. 82nd St., Suite 125
Minneapolis, MN 55431
We send newsletters via mail and email. If you wish to only receive them electronically, please email us at [email protected].
metroconnections.com
1. Know your space – It starts with the site visit. Maximize branding in areas attendees will frequent most.
2. Creatively brand existing architecture. Feature applied logo decals on highly-visible structural elements such as stairways or pillars.
3. Enhance the space with props, décor and functional pieces. Brand light boxes, tabletops and device charging stations.
4. Jazz up directional, agenda and informational signage. Add branded floor decals to help direct attendees.
5. Reuse your branded elements. Use materials and décor that can be easily removed, stored and repurposed.
LISTS: Five Smart Ways to Brand Your Venue
Take your event or conference to a new level by incorporating creative branding with signage and décor that transforms an ordinary venue into a uniquely themed and branded space.
MINNEAPOLIS OFFICE1650 W. 82nd St., Suite 125 Minneapolis, MN 55431Phone: 612.333.8687Fax: 952.884.5680
EVENT OFFICE & PRODUCTION FACILITY401 East Cliff Rd. Burnsville, MN 55337Phone: 952.854.0089Fax: 952.854.4613
ORLANDO OFFICE1420 Celebration Blvd., Suite 200 Celebration, FL 34747Phone: 407.414.2603Fax: 407.566.2001
metroconnections.com | 800.747.8687 | [email protected]
Visit metroConnections.com to read the full article: “16 Inventive Ways to Integrate
Event Branding”
