INFORMATIONAL SESSION Wednesday, January 30

8:00-9:00 PM | 210 Wheeler

URL: ht tp : / /beacn .berke ley.eduEmai l : beacn .berke ley@gmai l .com

Bay-area Environmentally Aware Consulting Network

(BEACN)

Agenda

BEACN overview

Spring Projects

Alumni perspectives

Available positions

Application process

Questions

Our Mission

• Educate students and businesses on environmental and economic benefits of sustainable business practices

• Provide students with the opportunity to develop innovative strategies that address sustainability goals of businesses in a real-world environment

• Offer companies and organizations quality consulting to increase efficiency and success of the Bay Area green business sector

• Promote and distinguish businesses who value sustainability at their core

Previous Clients

Nonprofit

Government

Local Business

Overview of BEACN

Projects

General Meetings

MBA Worksho

p

Guest Speakers

Socials

Office Visit

Overview of BEACN

Project Teams

Directors

BEACN

Member Responsibilities

Mandatory member retreat (February 23-24)

Attend weekly team meetings and meet weekly deadlines

Attend 4 out of 5 general meetings, attend socials, fundraising events, community service events and end-of-semester banquet

Complete and submit midterm and end-year evaluations

Present midterm and end-of-semester deliverables

Member Responsibilities

Activity Required Possible Opportunities

General Meetings 4 5

Socials 3 5

Professional Development

1 3

Community Service 1 2

Retreat 1 1

Banquet 1 1

Executive Board

Direct overall direction of organization

Shape long-term structure of BEACN

BEACN’s internal consultants

Executive Board

Vice President

Director of Professional Development

Director of Internal Operations

Director of Marketing (2)

Director of Research

Consulting Project Teams

Branding

Metrics

Business Planning

Consumer Marketing

Program Development

Branding

Project Description Researching and developing a strategy for a local

food and produce storefront looking to market their location and increase their presence in Berkeley. (Berkeley)

Tasks Develop holistic branding image to be used in all marketing

materials Create marketing handbook including social media strategies Contribute to an increase in storefront foot traffic

Branding

How you can benefit: Gain knowledge and

experience in….

Market analysis

Developing company image

Growing a business

Learn to effectively leverage social media

What We Need:o Social-Media savvyo Creative thinkingo Marketing campaign

experienceo Interest in Sustainable

Food Movement

Metrics

Project Description: Work with wine kegging company to calculate

metrics for quantifying the benefits of wine on tap. (Berkeley, CA)

Tasks Research lifecycles of keg repurposing. Calculate the carbon footprint of keg manufacturing. Develop creative statistics to show the benefits of wine in

kegs.

Metrics

How you can benefit: Learn about the wine

industry Gain experience in

quantitative problem solving

Measure the footprint of manufacturing industries

What We Needo Quantitative thinkerso Great research skillso Creative with numberso Interest in the wine

industry

Business Planning

Project Description Assist a San Francisco non-profit in developing cost structures and a steady revenue stream for the next 2-3 years. (San Francisco, CA)

o Taskso Create a timeline for business growtho Evaluate revenue and cost sources o Develop plan for profitability

Business Planning

How you can benefit Learn strategic finance

planning Create projections of

costs and revenue

What We Needo Entrepreneurso Finance experienceo Organization skillso Business majorso Sustainability

enthusiasts

Consumer Marketing

Project Description Create a calendared marketing plan for a 3-6 month period for a green product design and manufacturing company’s signature sustainable product. (Oakland, CA)

This includes:o Competitive analysis of rival productso Social media strategyo Gaining knowledge of target customer

Consumer Marketing

How you can benefit: Learn how to use

demographics in marketing a product to a group of consumers

Learn about consumer products industry

Learn how to market sustainable products to consumers

What We Needo Creative thinkerso Interested in Retail and

Consumer Productso People who think outside

the producto Interest in Sustainable

Design

Program Development

Project Description: Develop a recycling program that helps local shoe

company achieve cradle-to-cradle design. (San Francisco, CA)

Tasks Understand recycling process Analyze potential partnerships for recycling centers Conduct cost analysis of program feasibility

Program Development

How you can benefit: Conduct industry

analysis Gain knowledge in

shoe and apparel industry

Understand the concept of repurposing

Learn innovative strategies for creative marketing

What We NeedCreative thinkingRecycling enthusiastsOrganized individualsBig picture and detail-

oriented thinkers

BEACN Alumni Perspectives

Project Team Requirements

Project Manager Lead, motivate and guide team members Facilitate communication with the client Organize project goals, timeline, and completion of

deadlines Consolidate and prepare deliverables Attend and actively contribute to Executive Board

meetings every other Wednesday night

Expected Hours Per Weeko 4 on a very quiet weeko 15 on the busiest week of the semester

Project Team Requirements

Members Complete weekly tasks and assignments Collaborate with teammates on project objectives Update project team on task progress. Actively engage in weekly team meetings and BEACN

events

Expected Hours Per Weeko 3 on a very quiet weeko 12 on the busiest week of the semester

General Meetings

BEACN meets every other Wednesday night from 7-8:30 pm; Room TBA

Case interview skills Case study practice Consulting skills workshops Professional development training Guest speakers from consulting industry and sustainability fields

Application Process

Rolling applications - final deadline Thursday, 2/7 at 11:59pm

Applications posted at http://beacn.berkeley.edu

Submit to beacn.berkeley@gmail.com

Interview invites for new applicants to be received by Friday 5pm- check your emails!

Sign up for an interview slot by Friday, 2/8 at 9 pm.

First Round Interviewing Process

Friday February 8

Returning member interviews from noon to 5pm on campus

Saturday February 9

New applicant/returning interviews from 8am to 5pm on campus

Sunday February 10

New applicants will be informed of whether they move on to a final round interview by 5pm.

Final Round Interviewing Process

Friday February 15 12pm-5pm on campus Conducting final round interviews for new

applicants

Saturday February 16 8am-5pm on campus Conducting final round interviews for new

applicants

Note

Interviews will be 30-45 minutes long.

Interviews

Returning members must sign up for an interview time scheduled for Friday February 8.

If you want to obtain a leadership position, be sure to also fill out Section 3 of the application

For Project Manager applicants: Practice Case Interview Questions and communicating your ideas/vision for the projects

Project Manager Training

Project Managers will spend their President’s Day in training. Individual training with Presidents to discuss the

project individually for 1 hour. Group training to discuss the role of project manager

for one hour.

Individual Project Manager Trainingo Monday Feb 18th, 1 hour slot between 10am-3pm

@TBAMandatory Project Manager Training: Monday Feb 18th, 5:00pm @ TBA

Recap of Available Positions

Project Team

Manager

Member

Switch It Up!

We advise you to switch up positions/roles in BEACN

Returning members apply for leadership roles!

Position selection based on application, interviews, and last semester’s president’s meeting (f0r returning members)

Be open minded!

Contact Information

Nitya Bhaskar| Co-Presidentnbhaskar@berkeley.edu

Garrett Shepherd| Co-Presidentgshep@berkeley.edu

Joyce Salaver| Vice Presidentjoycesalaver@berkeley.edu

Applications will be posted on our website:http://beacn.berkeley.edu

Thank you!

Questions?