Informational interviewing 101
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Informational Interviewing
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101: The Basics
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What to Expect
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Here's what you'll learn in this training:
• Why personal branding is important and how it’s cri:cal for informa:onal interviewing
• What informa:onal interviewing is and why it’s a must for
your networking strategy
• Step by Step simple process for finding, prepping and execu:ng your informa:onal interviews
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Go Brand Yourself
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Introduction • Career & Life Strategist for Women on the
Rise
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The BRAND
OWN your brand…or someone else
will.
Why Brand You?
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WHO + YOU + WHY =
How to Brand YOU
Personal Competitive Advantage™
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The Info Interview
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What is an Informational Interview?
Informal conversa5on with a professional working in an area of interest to you.
S/he will give you informa:on and advice
on your field of interest.
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Why conduct Informa:onals?
• Gather Research tool to learn about new industry, func:on, role, etc.
• Build Your Network • Improve Your Communica:on Skills + Prac:ce your Story
• Do NOT ask for a job/internship -‐ It is not a job interview!
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How do I find people to interview?
• Personal Network • Linkedin • Others…
– Conferences – Networking Events
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How do I find people to interview?
• Personal Network • Linkedin • Others… EXERCISE: (1 min) Brainstorm 5 ways to connect with people for info interviews.
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The Lead Up
1) Meet / find contact OR Develop your wish list of interviewees and connect via Linkedin or personal network
2) Build Rapport 3) Find Commonality 4) Send Thank You within 24 hours 5) Ask for Informa:onal Interview – BOOK IT!
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The Prep
1) Research the field/role/ company first. 2) Prep for the Interview.
-‐ 30 sec pitch -‐ Outline your open ended ?s
3) Create your notes sheet 4) Conduct Interview 5) Thank you + follow up
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The Notes Sheet
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Logis5cs
Name Company/Role Phone Date to Call
Notes on YOU
Key Strengths: -‐Why you are great -‐Differen:ators -‐So what?
Ques5ons
1) 2) 3) Backup
Answers
1) 2) 3) Backup
1) Logis:cs 2) Notes on YOU 3) Ques:ons 4) Answers
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Questions?
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Ques:ons 1) What is the format of an informational interview?
2) Is it just to ask questions about the company/role or do they also ask questions to find out about you?
3) When is it (ever) appropriate to cold call a firm/organization?
4) What is the healthiest way to foster multiple newly created relationships without creating a burden during b-school?��� 5) How do I conduct myself during corporate networking events or coffee chats. ���
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