Information Technology Services QUT.COM The story of a university’s journey of discovery, to...

Information Information Technology Technology

ServicesServices

Information Technology Information Technology ServicesServices

QUT.COMQUT.COM

The story of a university’s journey of discovery, to understand its future in the e-world.


ServicesServices

“The e-revolution has wrought radical change in the way in which we do our

business as a university in teaching, research and services to students and staff.”

Professor Dennis Gibson

QUT Vice-Chancellor

QUT.COMQUT.COM


ServicesServices

QUT has adopted a hybrid business model which builds on new strengths in flexible

teaching and learning delivery and electronic infrastructure, into traditional

strengths in campus bricks and mortar and industry partnerships.

Being virtual in the real worldBeing virtual in the real world

QUT.COMQUT.COM


ServicesServices

Queensland University of Technology (QUT) has over 30,000 students and 5,000 staff spread over 3 campuses.

To meet student expectations within budget pressures, QUT has exploited technology through the nineties and automated administrative processes where possible.

QUT.COMQUT.COM

Background


ServicesServices

Internet technologies have enabled an advanced portfolio of additional electronic student services badged as QUT Virtual.

QUT has applied an industry model for e-business strategy developed for QUT’s specific situation. This strategy will help to broaden and embed the power of the virtual university within the core processes of a traditional bricks and mortar university.

QUT.COMQUT.COM

Background cont.


ServicesServices

Staff from across QUT have been involved: senior general and academic management, marketing, teaching and learning support, Library, information technology, student administration, and human resources to name a few key players.

QUT.COMQUT.COM

Seven key outcomes will be examined…


ServicesServices

QUT.COMQUT.COM

1. New marketing strategy and international deployment

2. Student services deployment and personal portfolio strategy

3. Learnings about project and e-business change management


ServicesServices

QUT.COMQUT.COM

5. Flexible teaching and learning delivery implementation and operation

4. Leadership development and refined governance arrangements

6. Integration of back and front office university business systems


ServicesServices

QUT.COMQUT.COM

7. Rollout of reliable IT infrastructure and IT support service culture

Relevance to other institutions?


ServicesServices

QUT.COMQUT.COM

Anyone grappling with what e-business means to their university could benefit from QUT’s experiences.

Traditional bricks and mortar universities with a strong technology bias and recent emphasis on flexible internet enabled delivery will benefit most.


ServicesServices

QUT.COMQUT.COM

1. New marketing and international deployment strategy

“With 38% of school leavers and 45% of mature age potential students currently using websites to

research university information in our local market, as well as a significant percentage of international

students, we recognise the increasing importance of the Web as a marketing communication tool.”

Peter Hinton – Director Corporate Communication


ServicesServices

QUT.COMQUT.COMWeb Marketing Communication Policy

QUT is currently using the web to attract new students including registering the domain name qut.com.

Other marketing initiatives include QUT Virtual, Course Finder (assists prospective students to find courses that suit), and Future Finder (a portal Web site with a Link to QUT).

In a first for an Australian university, "qut.com“ is now an alternative for "qut.edu.au" to increase ease of student contact and recruitment processes.


ServicesServices

QUT.COMQUT.COMThe move to have an alternative Web address unsettled some who felt the move to a hybrid organisation devalued the educational aspect of the university.

Questions asked include…

Does dropping "edu" signal to prospective students that we have lost interest in education, and only want their money?

Are we an educational institution or a commercial organisation, primarily?


ServicesServices

QUT.COMQUT.COM

Will dropping "au" help overseas students confuse us with big brother American organisations?

Is the change of address a call to commerce with a hidden request for us to cling to the corporate coat tails?

Will we still be able to apply for research grants and portray ourselves as a credible educational institution?


ServicesServices

QUT.COMQUT.COM

Through the introduction of the parallel qut.com URL, QUT is striving for simplicity. QUT secured a name that meant any person, anywhere in the world, regardless of their knowledge about the use of the URL extensions .edu, .ac, .au, could find information about the university.

Our aim has only ever been to give the greatest number of people the easiest possible access to the University in the multi-channel online environment.

So why are we using qut.com?


ServicesServices

QUT.COMQUT.COM

2. Identify opportunities and make recommendations for further development of the site to provide integrated e-business solutions for prospective students.

1. Redevelop the QUT website to ensure it is client-focused, provides easy access to relevant, accurate and well-presented information, and conveys an image consistent with the University's corporate identity and positioning,

QUT has developed a specific Web Marketing Communication Policy. It has two key aims…


ServicesServices

QUT.COMQUT.COM

• personalising the information-seeking experience

• mirror the ‘real’ QUT experience

• communicate trust

• offer fulfillment

As well as promoting the university to prospective students, QUT sees the QUT Website as adding value to its students and staff by:


ServicesServices

QUT.COMQUT.COM

QUT Virtual – intranet services

On-line Teaching System – web access to teaching materials

2. Student Services Deployment and Personal Portfolio Strategy

We at QUT believe access to information and communications technologies is a student right. To achieve this a number of strategies and associated services are in place. These include:


ServicesServices

QUT.COMQUT.COM

Laptop Access Service – plug and play facilities

SNAP – Student Laptop leasing program

Course Finder – allows prospective ans current students to seek a course that matches their chosen profession

24 hour computer lab access on campus

Internal Access and Qdial – Student Dial-in service


ServicesServices

QUT.COMQUT.COM

Personal Portfolio Strategy

QUT is taking an e-business approach to developing lifelong relationships with students by developing a personal, dynamic tool that students can take with them, or continue to access, once they have graduated – effectively an electronic portfolio.

What makes this possible is the convergence ofa number of critical factors in 2000 including…


ServicesServices

QUT.COMQUT.COM

Personal Portfolio Strategy

• the existence of a ubiquitous intranet

• the existence of personal profiles on this intranet

• the strong interest in capability profiling with reference to vocational and generic skills


ServicesServices

QUT.COMQUT.COM

3. Learnings about project and e-business

change management


ServicesServices

QUT.COMQUT.COM

4. Leadership development and refined governance arrangements

IT Governance Committee

IT Consultative Committee


ServicesServices

QUT.COMQUT.COM5. Flexible teaching and learning delivery implementation and operation


ServicesServices

QUT.COMQUT.COM

6. Integration of back and front office university business systems

To ensure a strong e-business strategy QUT is using effective software including Constella Hub to closely integrate its corporate information.

QUTs corporate information is shared amongst a large number of corporate systems.

The interactions between the major systemsare shown as follows.


ServicesServices

QUT.COMQUT.COM

1

Decision SupportE-business

Portal

Concept Callista

PhysicalFacilities System

Syllabus+ResearchMaster

QUTVirtual

OracleFinancials

ConstellarHub

ETI

COFI


ServicesServices

QUT.COMQUT.COM

7. Rollout of reliable IT infrastructure and IT support service culture

Operation Handshake

Rollout of reliable IT infrastructure


ServicesServices

QUT.COMQUT.COM

IT support service culture

To ensure QUT supports the University’s commitment to its IT investment the University has focused on a number of key issues.

Partnerships & networks

Communication

These include


ServicesServices

QUT.COMQUT.COM

Partnerships & networks

Communication

Accountability

Responsive to client input, needs and feedback

Continuous Improvement through Service Quality Teams


ServicesServices

QUT is moving with a coordinated approach to adopt a hybrid business model to ensure it meets student expectations within the budget pressures of the education sector.

QUT.COM – Year 2000QUT.COM – Year 2000

The key challenge remains to broaden and embed the power of the virtual university within the core processes of a traditional bricks and mortar university.

Information Technology Services QUT.COM The story of a university’s journey of discovery, to...

Documents

Transcript of Information Technology Services QUT.COM The story of a university’s journey of discovery, to...