Information Statement for the Research Project

8/10/2019 Information Statement for the Research Project

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Faculty of Business & LawNewcastle Business School

For further Information:Dr Philip J. Rosenberger III

E-mail: [email protected]: +61 - (0)2 - 4349 4453

Fax: +61 - (0)2 - 4348 4101

University Center of FEIBrazil

Research Partner, Brazil: Mauro de OliveiraE-mail: [email protected]

www: http://portal.fei.edu.br/pt-BR/ensino/pos_graduacao/doutorado/Paginas/Doutorado.aspx

Information Statement for the Research Project:Examining the Antecedents of Fan Loyalty for German, Australian, Korean, Brazilian and Chinese

Professional Football Teams

Document Version [4]; dated [03/11/14]

You are invited to participate in the research project identified above which is being conducted by Mr SörenKöcher, from the Lehrstuhl für Marketing, Technischen Universität Dortmund (Germany), Dr Philip J.Rosenberger III, Lecturer in Marketing, from the Newcastle Business School, University of Newcastle(Australia), Mr Jin Ho Yun from Sung Kyun Kwan University (Republic of Korea), Mr Mauro de Oliveira fromthe University Center of FEI (Brazil) and Dr Mohammad Rahman from the School of Management,

Shandong University (P.R. China).

Why is the research being done? The purpose of this study is to enhance our understanding of the complex mix of factors that influence fanloyalty of German, Australian, Korean, Brazilian and Chinese professional football teams. From apractitioner’s perspective, the improved understanding of the drivers of professional football fan loyaltyshould lead to improved prescriptions for practitioners in developing programs designed to lift fan loyalty,including match attendance.

Who can part ic ipate in the research? We are conducting two phases for this research. Phase 1 participants have to be at least 18 years of age,currently studying at the Technischen Universität Dortmund, University of Newcastle, Sung Kyun Kwan

University, University Center of FEI or Shandong University and be football fans. Phase 2 participants haveto be at least 18 years of age and be a member fan of a German, Australian, Korean, Brazilian or Chineseprofessional football club. This survey is part of Phase 1.

What choice do you h ave? Participation in this research is entirely your choice. Whether or not you decide to participate, your decisionwill not disadvantage you. If you do decide to participate, you may withdraw from the project at any timewithout giving a reason and have the option of withdrawing any data that identifies you.

What would you be asked to do? If you agree to participate, you will be asked to complete a survey and typically rate each item on a Likert-

style scale of 1-7, where 1 represents “strongly disagree” and 7 “strongly agree”. The survey wi ll requirerespondents to complete questions in relation to the areas of interest for this study. These include:

(1) Motivations for sport consumption(2) Attendance constraints(3) Fanship



(4) Identification with your favourite team(5) Engagement with your favourite team(6) Sport fandom with your favourite team(7) Satisfaction with your favourite team(8) Loyalty to your favourite team(9) Socio-demographic information

How m uch t ime wi l l i t take? The survey will take approximately 5-7 minutes to complete, however, you are encouraged to take your

time and complete the survey at your convenience.

What are the r isks and b enef its of par t ic ipating ? No harm or risks of harm are anticipated for potential participants in this study, since the study seeks toascertain attitudes, perceptions and opinions from respondents. The findings of this study are expected toincrease our understanding of the drivers of fan loyalty of professional football teams in Germany, Australia,the Republic of Korea, Brazil and China.

How w i l l your pr ivacy be protected? All information collected will be treated strictly confidential and you may withdraw at any time. No individual

identifiable information will be collected other than basic demographic information. The data will be stored ina restricted database accessible only by the project researchers. Usage of systematic codes designedspecifically for the study by the researcher will be applied to categorise collected data. All responses will bestored securely, and once the information has been analysed, all data will be securely stored and retained atthe University of Newcastle and for a minimum of five (5) years in accordance with its University policy andat Sung Kyun Kwan University, University Center of FEI, Shandong University and Technischen UniversitätDortmund in accordance with their policies.

How w i l l the informat ion col lected be used? The information collected will be used to publish in scientific marketing journals and marketing practitioner

publications. Individual participants will not be identified in any reports/publications arising from the project. At the conclusion of this research project, the researchers will make a summary of the results and findingsavailable to all participants and interested parties.

What do you need to do to p art ic ipate ? Please read this Information Statement and be sure you understand its contents before you consent toparticipate. If there is anything you do not understand, or you have questions, contact the researcher.

If you would like to participate, please complete the survey handed to you or click on the embedded Websiteaddress attached to this e-mail, which will direct you to the Website hosting the survey.

Further informat ion If you would like further information please contact Mauro de Oliveira by e-mail ([email protected])or Dr Philip J. Rosenberger III by e-mail (E-mail: [email protected]) or telephone (+61 -(0)2 - 4349 4453).

Thank you for considering this invitation.

[Signed] [Signed]Mauro de Oliveira Dr Philip J. Rosenberger IIIResearch Assistant Lecturer in Marketing

Complaints about th is research

This project has been approved by the University of Newcastle’s Human Research Ethics Committee, Approval No. H-2013-0284.

Information Statement for the Research Project

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