How to deal withinformation overloadwhen you work on a web project

Michał Pękała

more than 1 000 000 visitsbooked on DocPlanner

Michał PękałaVP Growth

! 7 000 000 users " 25 countries

Fans on Facebook1 000 000 = 331 days 2 000 000 =105 days3 000 000 = 92 days

7 615 721 this morning

Headlines

15 variants

2 manually picked

A/B test on 2 cities(similar demography)

Are You short on time?

Research Stakeholders Schedules Interface

Refactoring + Bugs

How to avoid the catastrophe?

Time management2 levels

Level 1

Remembering Dates

Priorities

# 2-minute rule # MI3 - 3 Most Important # Difficult first # Inbox Zero # 5-minute rule

Level 1

Common sense Task manager

Level 1avoid drowning

You can master Level 1 and remain useless

Level 2

Creation Direction

Optimisation

UNPLANNED TASKS

COMPLETING

INITIATING

Daily work

Stuckwhen e-mail becomes

more important than a todo listUNPLANNED TASKS

COMPLETING

INITIATING

Waste of timewhen you say only YES

and do too much stupid work :-) UNPLANNED TASKS

COMPLETINGINITIATING

Pure theorywhen you don’t validate your ideas UNPLANNED TASKS

COMPLETING

INITIATING

UNPLANNED TASKS

COMPLETING

INITIATING

How to plan?

Reduce UNPLANNED TASKS

# Do you add value?

Measure it

+17%+ 8 000 visits

# Test

MVP

topics pool

internal messaging

topic reservations

topic waiting list

article status

article deadline

banning

CMS or deep Wordpress integration :-)

First draft

Development4 months

topics pool

internal messaging

topic reservations

topic waiting list

article status

article deadline

banning

CMS or deep Wordpress integration :-)

Final decision

Development1 week + 2 days

# Say NO

“It’s an important customer!”

# Take decisions quickly

Don’t wait for perfectconditions 21 new countries

in 14 months

# Buy some time

SkillsToolsSimple tasks

released2 developers

# Do you add value?# Test# Say NO# Take decisions quickly# Buy some time

to use your time wisely

Poor results

We’re killing it :-)

Lost 1 month of development?

Gained 3 months!

# Thanks!

$ michal@pekala.pl % twitter.com/MichalPekala