Business ModelsBusiness Models

PM5 – Business Models

• Nick Trigg – Constellation• Allan Price – Selventa• Dave Medina – HP• Gordon Baxter – Biowisdom/Instem• Kees van Bocheve – The Hyve• Luke Henry - BCG• Peter Boogard – Industrial Lab

Automation• (John Wise – Pistoia Alliance)

Business model for “new world”

• In a few respects, easy– Offer a service that reduces costs and improves

performance• Customer would like

– to work with a large organisation– one invoice

• In many respects, very difficult– Customer

• Not allows sure what can be offered– Suppliers

• Who gets what money?• What is the service?

Models

• Old model– Standard licence– Internal equipment and support costs

• Future model– Pay per use (on-demand pricing)– iTunes/App store model

• Truth– Somewhere in the middle– Hybrid (internal for super high security etc)

What can the PA do to help themselves?

• Project Charter (SS2)– More “Low hanging fruit” Use Cases

• State clear standards• Understanding of costs and benefits

– Real costs– Ability for collaboration– Shared data

• Market size/potential?