! "!

!!!

!!!

INFORMATION COMMUNICATION TECHNOLOGY – AGRICULTURE SECTOR

FTF QUARTERLY LEARNING MEETING

CAPITAL HOTEL, ADDIS ABABA

30 MARCH 2016

!

!

!The!AKLDP!provides!coordination!and!technical!support!to!guide!improvements!in!USAID!agricultural!programming!and!support!national!development!policies!and!strategies!in!Ethiopia.!As!part!of!this,!the!AKLDP!facilitates!the!USAID!Feed!the!Future!Quarterly!Meetings,!each!of!which!focuses!on!a!specific!theme.!!!!In!March!2016!the!theme!of!the!meeting!was!Information!Communication!Technology!for!the!Agriculture!Sector.!!This!report!includes!summaries!of!the!detailed!presentations!that!were!made!during!the!meeting!held!at!the!Capital!Hotel,!Addis!Ababa,!and!highlights!the!key!outputs!of!the!group!discussions.!!!For!further!information!please!contact:!Adrian!Cullis!(AKLDP)!adrian.cullis@tufts.edu!!

!

! !

! 1!

Report!of!the!meeting!

!

Meeting!purpose!and!agenda!!

For!the!Feed!the!Future!quarterly!meeting!of!March!2016,!USAID!selected!Information!Communication!

Technology!as!the!theme.!!An!increasing!number!of!USAID!funded!pilot!projects!were!focusing!on!ICT!and!

it!was!thought!that!a!number!of!agencies!would!benefit!from!improved!information!sharing!on!this!topic.!

A!list!of!participants!is!included!at!Annex!1!and!the!draft!meeting!agenda!at!Annex!2.!!The!agenda!was!

later!expanded!to!include!two!presentations!by!the!USAID!Livestock!Marketing!Development!(LMD)!

project.!!!!

!

The!meeting!began!with!USAID!welcoming!all!the!participants!and!providing!a!brief!update!on!USAID!

Feed!the!Future!activities.!!The!International!Food!Policy!Research!Institute!(IFPRI)!then!began!the!

presentations!by!providing!an!overview!of!the!results!of!the!FTF!midOline!survey.!!Six!PowerPoint!

presentations!then!covered!some!of!the!key!areas!of!work!and!programs!in!Information!Communication!

Technology!for!the!Agriculture!sector!in!Ethiopia.!!After!each!presenter!responded!to!specific!questions!

raised!about!their!presentations,!a!Listening!Exercise!session!was!undertaken!to!allow!for!group!

discussion!on!the!most!notable!issues!related!to!ICT!as!whole,!and!how!the!Feed!the!Future!community!in!

Ethiopia!might!address!them.!

!

!Feed!the!Future!in!Ethiopia!Midline!Overview!(2015)!

International!Food!Policy!Research!Institute,!Ethiopian!Central!Statistical!Agency!

!

!

Objectives!of!the!FtF!surveys!1.!Collect!data!in!a!sample!selected!from!among!the!149!woredas!that!make!up!the!USAID/Ethiopia!FTF!

Zone!of!Influence!(ZOI)!in!order!to!estimate!the!levels!of!a!set!of!key!indicators!

2.!Establish!statistically!significant!control!groups!and!collect!data!that!will!be!used!to!conduct!an!impact!

evaluation!of!the!FtF!in!Ethiopia.!

!

FtF!Zone!of!Influence:!The!total!ZOI!population!is!16.8!million!individuals,!residing!in!3.58!million!rural!

households.!149!woredas!in!five!regions:!Amhara,!Oromia,!SNNP,!Somali!&!Tigray!

Sampling!design:!84!households!per!woreda,!with!28!households!per!enumeration!area!(EA);!

7,056!households;!4,704!households!in!the!ZI!(56!woredas!x!3!EAs!per!woreda!x!28!households!per!EA);!and!a!control!group:!2,352!households!outside!the!ZOI!(28!woredas!x!3!EAs!per!woreda!x!28!households!per!EA).!

!

The!FtF!Indicators:!

1. Prevalence!of!Poverty:!Percent!of!people!living!on!less!than!$1.9/day!!

2. Daily!per!capita!expenditure!of!targeted!beneficiaries!!

3. Prevalence!of!underweight!children!under!five!years!of!age!!

4. Prevalence!of!stunted!children!under!five!years!of!age!!

5. Prevalence!of!wasted!children!under!five!years!of!age!!

! 2!

6. Prevalence!of!underweight!women!!

7. Women's!Empowerment!in!Agriculture!Index!!

8. Prevalence!of!households!with!moderate!or!severe!hunger!!

9. Prevalence!of!children!6O23!months!receiving!a!minimum!acceptable!diet!!

10. Women’s!Dietary!Diversity!!

11. Prevalence!of!exclusive!breastfeeding!of!children!under!six!months!of!age!!

!

Assessing!impact!!Designed!to!assess!the!impact!of!the!whole!FtF!program!in!the!whole!ZOI.!!Not!suited!to!study!the!impact!

of!individual!projects,!or!impact!at!specific!subOareas!(regions/zones/woredas).!Carefully!selected!control!groups.!!DifferenceOinOdifference!analysis!combined!with!stateOofO!theOart!matching!techniques!to!further!

establish!valid!counterfactuals.!But!most!FtF!projects!operational!for!2!years!(since!2013).!!Achieving!

statistically!detectable!impacts!take!time,!cif!PSNP,!AGP.!

!

Midline!Impacts:!!

Poverty!and!Expenditures!in!ZOI:!!The!estimated!impact!of!FtF!on!these!indicators!is!not!statistically!

different!from!zero.!In!other!words,!the!change!in!poverty!or!per!capita!expenditures!cannot!(yet)!be!

causally!attributed!to!the!FtF!investments.!

Nutrition!and!Food!Security!in!ZOI:!We!find!suggestive!evidence!that!the!FtF!is!reducing!underweight!

prevalence.!The!estimated!impact!is!4.4!percentage!points!and!the!estimate!is!statistically!significant!at!

10!%!level.!The!estimated!impacts!for!other!indicators!are!not!statistically!significant.!

Women’s!Empowerment!in!Agriculture!in!ZOI:!Cannot!be!tested!in!the!same!way.!

!

!

! 3!

PPT!Presentation!1.!!Interactive!Voice!Response!I!Short!Message!Service!

Agriculture!Transformation!Agency!(ATA)!

!

The!second!presentation,!by!the!Ethiopian!Agriculture!Transformation!Agency,!explained!how!the!ATA’s!Interactive!Voice!Response!(IVR)!Short!Message!Services!(SMS)!system!is!being!used!as!a!tool!to!

disseminate!yearOround!agronomic!advice!to!farmers!and!development!agents!in!Ethiopia.!!The!IVR/SMS!

system!distributes!agronomic!best!practices!to!improve!the!flow!of!information!between!stakeholders!

implementing!farmerOtargeted!interventions,!and!to!the!farmers!that!these!interventions!are!intended!to!

benefit.!!!

!

The!system!provides!agronomic!information!to!farmers!in!multiple!ways:!!

! A!callOin!automated!hotline!!

! A!pushObased!alert!system!using!IVR/SMS!!

! A!pilot!interactive!helpdesk!!

Through!this!project!the!ATA!aims!to!be!able!to!disseminate!agronomic!best!practices,!make!information!

transparent!and!accessible!to!everyone,!and!evaluate!the!impact!of!interventions.!!!

!

The!ATA!successfully!piloted!the!system!through!the!Household!Irrigation!team,!with!the!pilot!

implemented!across!21!woredas!in!Ethiopia’s!four!main!regions.!!The!pilot!focused!on!high!value!

horticultural!crops,!e.g.!potato,!carrot,!onion,!under!various!soil!types!and!agroOecologies.!!The!outcomes!

to!February!2014!included:!500!calls!per!day!from!7,700!unique!callers!making!a!total!of!57,400!calls.!!

Women!were!27%!of!the!callers.!!An!IVR/SMS!dashboard!recorded!the!number!of!calls!each!day!and!each!

week,!by!region!and!by!user!group.!!Challenges!included!awareness!creation!of!the!service!and!only!6!

analog!lines!for!the!calls.!!!

!

By!March!2016!the!outcomes!were!as!follows:!1.3!million!registered!callers!of!which!936,000!identified!

themselves!as!farmers!including!21%!women.!!The!IVR/SMS!had!issued!3!alerts!to!750,000!farmers!on!

wheat!rust,!maize!lethal!necrosis!disease!and!unseasonal!rainfall.!!The!service!was!operating!on!210!lines!

–!120!inOcoming,!60!‘pushing’!and!30!‘survey’.!!Addition!information!O!including!more!localized!advice!and!

information!on!weather,!livestock,!rural!finance!and!market!information!O!is!slowly!being!added.!!!

!

The!IVR/SMS!system!notifies!extension!workers!and!smallholder!farmers!of!pertinent!agricultural!related!

issues!and!can:!!! Send!both!IVR!and/or!SMS!messages!through!the!‘Push!with!Filter’!feature.!

! Send!messages!to!selected!individuals!through!the!‘Manual!Push’!feature.!!

! Allow!users!to!record!and!upload!voice!recordings!directly!from!the!system.!!

! Provide!administrators!with!detailed!logs/reports!on!the!status!of!messages.!

!

Lastly,!the!IVR/SMS!System!is!also!piloting!an!interactive!helpdesk!that!will!enable!extension!workers!and!

smallholder!farmers!to!ask!questions!directly!to!experts.!!In!the!first!month!of!the!pilot!the!helpdesk!

received!100!questions.!!The!questions!are!being!carefully!monitored!to!learn!more!about!the!types!of!

questions!being!asked!by!different!users!groups!in!different!areas,!and!how!the!IVR/SMS!system!can!be!

adapted!and!developed!accordingly.!!!

!

!

!

! 4!

PPT!Presentation!2.!!Improved!Information!Communication!Technology!(ICT)!Services!for!Agriculture!Extension!

Digital!Green!

!The!focus!of!the!first!presentation!was!the!work!of!Digital!Green!whose!program!objectives!include:!

firstly,!strengthening!the!capacity!of!development!agents!and!communityObased!service!providers!to!

engage!farmers!and!accelerate!the!adoption!of!new!practices;!secondly,!improving!the!content!and!

quality!of!ICT!services!for!agriculture!extension!by!creating!a!multiOmedia!platform!that!integrates!

national!research!centers!with!farmer!feedback;!and!thirdly,!building!the!evidence!to!expand!the!work!of!

Digital!Green!to!new!content!areas!and!through!new!modalities.!!!

!

An!online,!publically!available!dashboard!(analytics.digitalgreen.org)!displays!information!captured!on!

videos!produced,!disseminations!and!adoptions.!!From!Jan!2015OMarch!2016!across!4!regions!of!Ethiopia!

over!140,000!farmers!have!been!engaged,!over!240!videos!produced,!20,000!disseminations!held,!and!

there!have!been!over!103,000!adoptions.!!In!the!2015!summer!meher!cropping!season,!Digital!Green!videos!were!screened!to!more!than!70,900!farmers!in!5,640!screenings,!which!was!more!than!50%!of!the!

total!number!of!viewers!reached!in!the!year.!!The!videos!included!information!on!cereal!production!–!row!

planting,!use!of!fertilizer!in!different!regions!and!the!benefits!of!crossbred!cows.!!!It!is!estimated!that!

there!is!a!60%!adoption!rate.!!!

!

The!challenge!ahead!is!to!embed!Digital!Green!into!the!formal!agricultural!extension!system.!!It!is!

proposed!that!this!be!done!through:!

Processes:!Video!dissemination!and!adoption!verification!incorporated!into!the!job!descriptions!of!

development!agents;!video!production!and!quality!assurance!visits!carried!out!by!senior!woreda!extension!staff;!data!management!and!review!conducted!by!woreda!and!regional!ICT!officers.!!Institutional!development:!Regions!to!establish!a!project!management!committee!and!a!technical!

advisory!committee,!to!contribute!to!the!purchase!of!equipment!and!to!determine!where!engagement!

should!be.!ATVETS:!Centers!of!ATVET!excellence!supporting!training!on!video!production!and!dissemination!in!Tigray!

and!Amhara.!!

The!videoObased!approach!is!being!coupled!with!other!complementary!ICTOenabled!services:!

! Participatory!radio!campaigns!(Farm!Radio!International)!

! Localized!IVR!content!through!ATA!line!

! Question!and!Answer!Forum!on!ATA!IVR!line!

! Development!AgentOled!data!entry!on!mobile!phones.!

Digital!Green!is!also!carrying!out!a!number!of!studies!as!follows:!

! Ways!to!accelerate!mainstreaming!within!the!extension!service!and!the!respective!appropriate!

levels!of!farmer!and!DA!engagement,!including!impacts!on!levels!of!performance!and!motivation!!

! Level!of!localization!required!to!ensure!effective!communication!of!extension!messages!!

! Improved!genderOsensitive!approaches!and!information!!

! Levels!of!effectiveness!of!different!services!O!video!and!IVR,!video!and!radio,!radio!and!IVR!O!

including!controlled!trials!across!different!wealth!groups!and!regions.!!

!

!!

! 5!

PPT!Presentation!3.!!!Innovation!Through!Technology!!!USAID!Agriculture!Growth!Program!O!Agribusiness!and!Market!Development!(AGPOAMDe)!

!

The!third!presentation!focused!on!AGPOAMDe’s!project!for!Technology!Based!Financial!Services.!!The!

project!was!implemented!in!partnership!with!Kifiya!Financial!Technologies!in!a!pilot!project!delivering!

financial!services!through!branchless!banking!services.!The!pilot!was!conducted!in!SNNPR!Gorche!woreda!with!the!Sidama!MicroOFinance!Institution!(SOMFI).!!The!project’s!objective!was!to!provide!access!to!

formal!financial!services!to!farmers!securely!through!digital!devices,!with!biometric!enrollment!and!

authentication.!!

!

Activities!included!the!following:!

! Conducting!institutional!assessments!

! Developing!manuals!and!delivering!training!

! Procurement!and!deployment!of!trained!staff!and!technology!devices!!

! Awareness!creation!campaigns!

! Launching!digital!financial!services!at!7!account!service!points!!

!

The!pilot!phase!enrolled!some!756!people,!including!136!women,!in!branchless!banking!during!the!period!

October!to!December!2015,!of!which!248!were!new!SOMFI!customers.!!The!users!deposited!an!estimated!

Eth!birr!30,300!from!the!customers.!The!existing!508!members!of!SOMFI!saved!20%!more!than!their!

previous!savings.!!The!awareness!creation!and!financial!literacy!campaigns!reached!30,000!people.!

!!

PPT!Presentation!4.!!!Technology!Based!Extension!and!Scaling!Approaches!

!

USAID!Agriculture!Growth!Program!O!Livestock!Market!Development!(AGPOLMD)!

!

The!fourth!presentation!looked!at!National!Livestock!Market!Information!System!(NLMIS)!and!the!Animal!

Disease!Notification!and!Investigation!System!(ADNIS)!

!National!Livestock!Market!Information!System!(NLMIS)!As!part!of!the!USAID!funded!AGPOLMD!and!PRIME!project,!technical!and!financial!support!is!provided!to!

the!Ministry!of!Trade!(MoT)!to!reOlaunch!the!previously!financially!unsustainable!NLMIS.!!The!NLMIS!is!

again!being!implemented!in!47!livestock!markets!across!6!regions,!with!AGPOLMD!and!PRIME!training!11!

MoT!staff!to!support!the!rollout!of!the!system.!!!

!

SMSObased!market!price!collection!training!has!been!provided!to!92!data!collectors,!and!66!women!

entrepreneurs!in!the!livestock!value!chain!have!had!ToT!training!on!NLMIS!application.!!As!a!result!of!the!

training,!the!marketing!directorate!is!able!to!operate!the!system!with!limited!external!support.!!Each!

week!trained!data!collectors!send!realOtime!market!price!information!from!47!markets.!!Livestock!

keepers/sellers!and!traders!routinely!use!this!information,!and!mindOsets!are!changing!among!

stakeholders!as!the!NLMIS!provides!an!alternative!source!of!price!information.!

!

! 6!

As!a!result!of!the!progress!made,!the!Ministry!of!Livestock!and!Fisheries!(MoLF)!plans!to!scaleOup!the!

coverage!to!90!markets!and!to!broadcast!the!information!on!local!FM!radio!networks,!and!potentially!to!

other!social!media!systems.!!Diversified!dissemination!channels!are!required!(e.g.!community!radio,!

Interactive!Voice!Response!System,!and!TV).!See!also:!www.lmiset.net!

!

Animal!Disease!Notification!and!Investigation!System!(ADNIS)!ADNIS!is!led!by!the!Veterinary!Services!Directorate!and!is!simple!to!use!and!implementable!in!realOtime.!

AGPOLMD,!together!with!FAO!and!the!LVCOPPD,!provide!significant!technical!and!financial!support.!!

The!program!objective!is!to!improve!livestock!reporting!and!response.!!It!is!being!piloted!in!60!woredas!across!6!regions,!and!complements!national!efforts!to!comply!with!OIE!regulations!(World!Organization!

for!Animal!Health).!

!

Under!this!pilot!program,!240!regional!animal!health!assistants!and!MoLF!IT!staff!have!been!trained!in!the!

use!of!the!service,!through!disease!notification!application!training.!!In!addition,!mobile!literacy!training!

has!been!provided!to!80!women!entrepreneurs.!!!The!result!has!been!a!proOactive!increase!in!livestock!

disease!reporting,!with!some!animal!health!assistants!reporting!daily.!!Such!has!been!the!increase!that!

the!Directorate!of!Veterinary!Services!has!agreed!to!transition!from!paperObased!to!electronic!reporting,!

and!the!MoLF!plans!to!scaleOup!coverage!to!85%!of!the!country!by!2020.!!!!

PPT!Presentation!5.!!!Mobile!and!Agent!Banking!in!Somali!Region!!

PRIME,!Mercy!Corps,!Belcash!

!HelloCash!is!a!triOpartite!initiative!between!Mercy!Corps!–!which!implements!the!USAID!PRIME!project!–!

Somali!MicroOFinance!Institution!(SMFI)!and!Belcash.!!The!overarching!development!objective!is!for!

HelloCash!to!expand!the!number!of!economically!stable!households!in!Somali!Region.!!The!specific!

objectives!include!allowing!50%!of!mobile!phone!owners!in!Somali!Region!to!gain!access!to!financial!

services,!ensuring!that!1,145!jobs!are!created,!and!that!65%!of!the!account!holders!use!one!additional!

service!through!their!mobile!bank!accounts.!!!!!

!

Banking!services!are!offered!in!Amharic,!English!and!3!local!languages.!!Accounts!can!be!opened!at!any!

SMFI!branch!or!agent,!with!both!systems!allowing!deposits,!transfers!and!withdrawals.!!Mobile!banking!is!

possible!using!voiceObased!IVR,!USSD!menu!based!application,!SMS!or!webObased!interface.!!!

!

In!under!12!months,!the!following!progress!has!been!made:!65,000!customers!O!18%!women;!126!agents!

–!11%!women;!and!a!value!of!transactions!of!almost!US$3.5!million!through!38,000!transactions!O!with!

the!most!active!day!being!transactions!totaling!US$100,000.!!!As!a!result!of!the!initiative!the!SMFI!has!

reached!5!times!the!number!of!customers!they!previously!had.!!!Plans!for!the!coming!3!years!include:!!

increasing!the!number!of!SMFI!branches!to!42!and!the!agents!to!4,500.!!It!is!also!planned!to!expand!the!customerObase!to!more!than!700,000.!!!

!!!! !

! 7!

PPT!Presentation!6.!!!!Technology!Based!Nutrition!Services!!ENGINE,!Save!the!Children!

!

The!specific!objectives!of!the!program!‘Empowering!New!Generations!to!Improve!Nutrition!and!Economic!

Opportunities’!include!to:!!

! Improve!dietary!diversity!for!pregnant/lactating!mothers!and!children!6O24!months!!

! Encourage!families!to!consume!and!not!sell!more!of!the!foods!they!grow!!

! Promote!the!purchase!of!nutritious!foods!not!produced!on!the!farm!!

! Strengthen!family!engagement!around!positive!nutrition!practices!and!outcomes!!

! Improve!householdOlevel!WASH!practices.!!

!

The!technology!aids!and!services!used!by!the!program!cover:!

! Improved!community!dialogue!using!audio!players!

! The!use!of!mobile!phones!to!receive!nutrition!information!and!skills!based!tips!to!help!

communities!

! Job!aids!for!DAs!to!promote!agriculture!related!skills!and!behavior.!

!The!audio!players!are!used!to!facilitate!Enhanced!Community!Conversation!and!contain!preOrecorded!

content!that!acts!as!a!‘virtual!facilitator’,!thereby!enhancing!the!consistency!and!quality!of!information!

and!learning!activities,!and!making!the!work!of!CCAs!easier.!!When!prompted,!CCAs!turn!off!the!audio!

player!and!lead!their!participants!through!the!activity!or!discussion!introduced!by!the!recording.!!There!

are!some!challenges!with!the!limited!functions!of!the!audio!players,!which!do!not!allow!playback!when!

details!are!missed.!

!

The!mobile!nutrition!service!(mNutrition)!allows!frontline!workers!to!receive!twice!weekly!text!messages!

with!key!information,!and!which!‘trigger’!the!workers!to!call!in!to!the!IVR!service!for!further!content.!!

During!phase!one!240!frontline!workers!received!4,500!messages.!This!has!increased!during!phase!two.!!

Challenges!include!the!slowness!of!Ethio!Telecom!and!mobile!phones!not!having!Amharic!text!capability.!

!

Demonstration!videos!are!produced!and!sent!to!DAs/AEWs!who!have!mobile!phones,!allowing!them!to!

easily!integrate!them!into!their!work!as!an!interactive!jobOaid.!!They!are!kept!simple!–!1O2!minutes!long,!

with!little!or!no!text/voiceover!and!just!a!background!nutrition!song.!!The!mini!videos!focus!on!linking!

agricultural!practices!to!improve!dietary!diversity!of!mothers!and!children!of!6O24!months,!for!example:!

! Preserving!vegetables!through!solar!drying!

! Hand!washing!demonstrations!

! How!to!build!a!tippy!tap!

!

!

!

Summary!slides!from!the!six!PPT!presentations!are!presented!at!Annex!3.!!!!! !

! 8!

!Responses!to!the!presentations:!!

IFPRI!–!Presentation!of!Feed!the!Future!MidIline!Survey!Findings!!

Q:!The!household!interviews!were!carried!out!in!2015!in!June!and!July!after!a!failed!belg!and!the!onset!of!the!La!Niña.!!Are!there!concerns!that!La!Niña!might!have!impacted!on!the!results?!!!

Q:!The!Feed!the!Future!operates!in!a!Zone!of!Influence!that!includes!pastoral!and!agriculture!based!livelihoods.!!To!what!extent!might!the!mixture!of!these!livelihoods!impact!on!the!results?!

Q:!!Are!woredas!the!best!unit!of!measurement?!!Specifically!if!the!control!group!sample!is!taken!in!the!

same!woreda!but!quite!some!distance!from!the!Feed!the!Future!group,!might!not!different!agroOecologies!

be!being!monitored!that!might!skew!the!findings!of!the!impact!of!the!intervention?!!!

Q:!On!the!nutrition!findings,!might!not!boys’!and!girls’!nutrition!be!very!different?!!

!

The!questions!promoted!an!interesting!and!wideOranging!discussion!on!the!guidance!that!IFPRI!received!

within!the!Scope!of!Work!and!associated!strengths!and!possible!weaknesses.!!!

!

ATA!Extension!Call!Centre!

Q:!How!interactive!is!the!service!–!how!for!example!does!it!respond!to!farmer!feedback?!

A:!The!content!is!developed!by!the!MoA!through!the!Development!Agents.!!Senior!extension!staff!then!

review!the!material.!!Then!monitoring!was!done!with!farmers.!!It!was!found!for!example!that!there!were!

too!many!question!prompts!in!the!initial!service.!!As!a!result!changes!were!made!to!make!it!more!

accessible!for!farmers.!!The!service!should!also!get!better!as!more!themes!are!added!including!prices!and!

weather.!!!

Digital!Green!–!Videos!for!Extension!

Q:!The!video!technology!looks!promising!but!how!does!the!system!manage!locationOspecific!extension!

messaging?!!To!what!extent!might!‘generalized’!video!messaging!do!harm?!!

Q:!To!what!extent!do!the!extension!messages!speak!to!the!‘here!and!now’!and!to!what!extent!are!they!

tailored!for!longOterm!climate!change!trends?!!!

!

In!response!Digital!Green!stated!that!they!had!started!small!and!had!tried!to!stay!focused!on!key!and!

straightforward!messaging!for!which!there!was!clear!need.!!What!was!encouraging!was!that!the!service!

was!constantly!being!overO!as!opposed!to!underOsubscribed!which!suggested!that!the!service!was!

meeting!real!need.!!Also!followOup!monitoring!on!levels!of!satisfaction!and!use!of!information!were!all!

strongly!in!favor!of!the!system.!!

!

! !

! 9!

USAID!AMDe!–!Commodity!Exchange!!

Q:!Is!it!expected!there!will!be!price!differences!between!the!tagged!and!nonOtagged!coffee?!!A:!It!is!interesting!to!note!that!tagging!has!been!taken!up!by!the!most!expensive!coffee!brands!as!it!is!

here!where!the!best!returns!can!be!made.!!Also,!as!no!other!country!has!full!traceability!in!place,!Ethiopia!

might!secure!a!competitive!advantage!at!least!in!the!shortOterm.!!Tagging/!traceability!may!also!help!

support!sustainable!coffee!production!that!has!lower!impact!on!the!environment.!

!

USAID!AMDe!–!Mobilizing!Rural!Savings!Using!Technology!!

Q:!What!was!the!cost!to!the!farmers!of!this!pilot?!

A:!No!cost!as!it!was!only!a!pilot!and!the!costs!borne!by!the!MFI!partner!organization.!!

Q:!Will!it!be!expanded!and!rolled!out!across!the!country?!!A:!At!this!stage!this!is!a!pilot.!!It!is!hoped!the!learning!will!be!taken!up!by!MFIs!and!rolled!out!across!the!

country!but!AMDe!cannot!lead!on!this!as!the!project!is!coming!to!an!end.!

!

USAID!PRIME!–!Mobile!Banking!!

Q:!How!were!local!traders/!agents!selected?!A:!Local!traders!were!selected!carefully!based!longevity!in!the!community!–!a!solid!history!of!providing!a!

service!–!and!official!registration.!

Q:!Is!it!planned!to!expand!to!other!MFIs?!!A:!At!this!point!there!are!no!plans!to!scaleOup!to!other!MFIs,!but!this!is!something!that!the!banks!might!

decide!to!do.!!!!

!

! !

! 10!

FTF!LISTENING!SESSION!!

Looking!backwards,!looking!forwards:!

1. What!approaches!were!successful!and!should!be!continued?!

2. What!approaches!should!be!modified!for!Feed!the!Future!moving!forward?!!

3. Was!the!Feed!the!Future!focus!on!a!large!number!of!value!chains!and!geographic!area!positive!or!too!

broad?!

4. What!should!Feed!the!Future!consider!as!future!opportunities!in!the!agriculture!sector?!

5. What!are!potential!pitfalls!for!Feed!the!Future!implementation!in!the!future?!

6. How!can!Feed!the!Future!better!engage!with!partners?!

!

Plenary!discussion:!!

There!was!widespread!agreement!that!successes!associated!with!ICT!included!the!following:!

O ICT!could!capitalize!on!social!capital!that!Feed!the!Future!was!developing!through!some!of!its!work,!

including!USAID!GRAD,!as!there!were!efficiencies!associated!with!linking!ICT!to!groups!that!could!

share!the!information!and!use!it!collectively.!!

O ICT!projects!were!all!involved!in!capacity!development!and!that!this!was!encouraging!!

O Most!of!the!pilots!had!the!capacity!to!be!takenOtoOscale.!!

O The!pilots!were!highlighting!opportunities!for!further!innovation!including!water!management!and!

potentially!adaptive!research!with!the!LAND!project!that!could!result!in!policy!gains.!To!make!the!

most!of!these!opportunities!however!it!would!be!necessary!to!build!and!sustain!good!relations!with!

regions.!

O The!pilots!showed!application!for!expanded!use!in!better!understanding!and!developing!Feed!the!

Future!value!chains.!

However,!the!following!was!also!noted:!

O It!was!important!to!demonstrate!the!benefits!for!poorer!households!as!the!primary!Feed!the!Future!

client!group.!!It!therefore!needed!to!be!demonstrated!that!there!were!real!benefits!of!supporting!the!

private!sector/!service!providers!to!expand!services!to!the!poor.!!!!

O !There!are!inevitably!increased!costs!associated!with!coordination!but!so!too!are!there!costs!

associated!with!duplication.!!A!minimum!level!of!coordination!is!required!to!ensure!that!pilots!are!

innovative!and!not!duplicative.!

O At!some!point!efforts!needed!to!be!made!to!recover!costs!as!continued!full!subsidies!would!

undermine!potential!associated!business!development.!

O There!needs!to!be!increased!investment!in!capacity!building!as!this!is!an!essential!component!of!

policy!review!and!revision!that!is!required!to!improve!the!incentive!structure!in!Ethiopian!agriculture!

that!will!result!in!increased!investment!and!improved!competitiveness.!!

!

Last!word:!

Finally,!as!this!was!Gary!Robbins!O!EGTE!Office!Head!O!last!meeting!before!moving!to!his!next!post!with!

USAID,!the!meeting!gave!Gary!Robbins!a!warm!sendOoff,!thanking!him!for!his!leadership!and!oversight!of!

the!Feed!the!Future!portfolio!in!Ethiopia.!!!Gary!offered!a!few!personal!insights!into!his!time!in!Ethiopia!

including!the!following!–!the!need!to!take!pilots!to!scale;!the!need!for!more!flexible!funding!that!could!

respond!to!locally!emerging!crises!and!challenges;!the!need!to!reduce!the!number!of!indicators;!the!time!

and!emergency!required!to!support!positive!policy!change!–!but!that!good!progress!is!being!made.!!!

! i!

!

Annexes!

!

1. List!of!participants!2. Meeting!agenda!3. Summary!slide!handouts!of!the!PowerPoint!Presentations:!

a. ATA!b. Digital!Green!c. AGPIAMDe!d. AGPILMD!e. Prime,!Mercy!Corps,!Belcash!f. Engine,!SC!

! !

! ii!

1. Participants!List!!

Name! Email!Fekadu,!Habtamu! habtamu.Fekadu@savethechildren.org!

Vanessa!Adams! vadams@acdivocaeth.org!

Woldegiorgis,!Sol! Sol.Woldegiorgis@tetratech.com!

Petros!Birhane! petros.birhane@rescue.org!

Minten,!Bart! b.minten@cgiar.org!

Alemayehu!Seyoum!Taffesse! a.seyoumtaffesse@cgiar.org!

Matt!Davis! matt.davis@crs.org>,!!

C!Jaggers! cjaggers@fh.org!

Dr.!Wakota!Muleta! wmuleta@cnfaethiopia.org!

Marc!Steen! msteen@cnfaethiopia.org!

Henok,!Assefa! zhenok@gmail.com!

Brancato,!Jaime! jbrancato@peacecorps.gov!

Cullis,!Adrian! adrian.cullis@tufts.edu!

Gebrekidan!Gebreslassie!Masho! gebrekidan2000@gmail.com!

Muluberhan!Biedemariam! muluberhan84@gmail.com!

Lakshmi!Iyer! lakshmi@digitalgreen.org!

Michael!Jacobs! mjacobs@et.mercycorps.org!

Ofer!Kahani! oferkahani@gmail.com!

Misganaw!Eticha! misganaweticha.svo@gmail.com!!

Joan!Leteipa! jleteipa@tns.org!

Ali!Ahmed!Sheikh! agedandchildren@ethionet.et!

Tigray!Youth!Association! youthass@ethionet.et!

Nikaj!van!Wees! nikaj.vanwees@crs.org!

G!Woyessa! gwoyessa@pciOethiopia.org!

Siraj!Getahun! siraj.getahun@crs.org!

Walter!Mwasaa! walter.mwasaa@savethechildren.org!

John!Meyer! jmeyer@care.org!

C!Birkelo! CBirkelo@acdivocaeth.org!

Cherenet!Zewde! czewde@acdivocaeth.org>,!

H!Teshome!! hteshome@livestockmarketdevelopment.com!

Mehari,!Zelalem! Zelalem.Mehari@savethechildren.org!

Melat!Weldegergis! melatweldegergis@yahoo.com!

Tesfaye!Dinsssa! tdinssa@cnfaethiopia.org!

Rahel!Teshome! RahelT@care.org.et!

Amelework,Haileselasse! ameleworkh@etland.org!

K!Gadissa! kgadissa@et.mercycorps.org!

Tedla!Bekele! tedlabek@gmail.com!

Zemenu!Alemayehu! zalemayehu@tns.org!

N!Tadesse! ntadesse@et.peacecorps.gov!

Mirafe!Marcos! Mirafe.marcos@ata.gov.et!

Khalid!Bamba! Khalid.bamba@ata.gov.et!

!

! !

! iii!

2.!!Draft!Meeting!Agenda!

Feed!the!Future!–!Quarterly!Meeting!

Capital!Hotel!–!29th!March!2016!

Program!Agenda!

Technology!for!Extension!!

Session!! Lead!! Time!!

Arrival!and!coffee!! Capital!Hotel!! 8.30!!

Welcome!and!UpLdates! USAID!! 9.00!

Introductions!! Facilitators!! 9.20!

Presentation!1:!!!

Feed!the!Future!MidLline!Overview!!

!

IFPRI!! 9.30!!

Presentation!2:!!Extension!Call!Centre!! ATA! 10:00!

Presentation!2:!!Videos!for!Extension!!! Digital!Green!! 10.20!!

Coffee!Break! 10.45!

Presentation!4:!!Mobilizing!Rural!Savings!

Using!Technology!

USAIDLAMDe!–!ACDIL

VOCA!

11.00!!

!Presentation!5:!Mobile!Banking!!! USAIDLPRIME,!Mercy!

Corps!!

11.20!

Presentation!6:!!TechnologyLbased!Nutrition!

Services!!

USAIDLEngine,!SCI! 11.45!

Feed!the!Future!–!Listening!Exercise!! USAID!! 12.05!

WrapLup!!! USAID!! 1.35!

Lunch! 1.45!

!

! 0G!

MF!D&#0#,'1'+%,0!V!0/**1&B!05+2#!)1,2%/'0!

1> CEC!

!

!

! !

!"

!"#$%!%$&'()*+*$,-,.#/$0,$1$.223$.2$40,,#/051.#$167252/08$14908#$.2$

:17/#7,)$4#9#32;/#5.$16#5.,$<=%>$-#17$72?54$."72?6"2?.$@."02;01A$$

#! $%&'%%(")&*+%,-./%0)"123.%2%(4(5"6*02%07&*05%&%/"1(&%08%(4-()"

#! 9,%"6*02%0)"&,*&"&,%)%"1(&%08%(4-()"*0%"1(&%(/%/"&-":%(%;&<""

!"#$&'()*+*$,-,.#/$$40,.70B?.#,$167252/08$

B#,.$;718C8#,$.2$0/;729#$."#$D2E$2:$05:27/1C25F"

#! =">*..71("*?&-2*&%/",-&.1(%"

#! ="3?),7:*)%/"*.%0&")@)&%2"?)1(5"ABCDEFE"

#! =("1(&%0*>48%",%.3/%)+"GH1.-&I"

!"0,$,-,.#/$;72904#,$167252/08$05:27/1C25$.2$:17/#7,$05$/?3C;3#$E1-,F$"

#!J1))%21(*&%"*50-(-21>":%)&"30*>4>%)"

#!F*+%"1(6-02*4-("&0*()3*0%(&D*>>%))1:.%"

#!K8*.?*&%"&,%"123*>&"-6"&,%"1(&%08%(4-("

!"72?6"$."0,$;72G#8.H$."#$%!%$E033$B#$1B3#$.2F"

I?.82/#,$J#BH$KLMN$

$

•! *?88#,,#,F$•! LMM">*..)"3%0"/*@"

•! NONMM"?(1P?%">*..%0)"

•! LNOQMM">*..)"1(&-"&,%"

)@)&%2"

•! RNS">*..%0)"'%0%"6%2*.%"

•! O"133#56#,F$T! ='*0%(%))">0%*4-("

T! U(.@"V"*(*.-5".1(%)"

"

"

!"#$%!%$,?88#,,:?33-$;032.#4$."0,$&'()*+*$,-,.#/$."72?6"$."#$P2?,#"234$

&77061C25$<PP&>$.#1/$154$,813#4$?;$.2$2."#7$17#1,$

PP&$&'($Q032.$Q72G#8.$

$•! U:W%>48%"'*)"&-"30-81/%"

*50-(-21>"*/81>%"&-"6*02%0)"-("

XXA"0%.*&%/"*>4814%)"&,0-?5,"ABCD

EFE"

•! H1.-&"&--+"3.*>%"1("R!"'-0%/*)O"1("

&,%"6-?0"2*1("0%51-()"

"

•! Y->?)"-(",15,"8*.?%",-04>?.&?0*."

>0-3)O"%<5<"3-&*&-O">*00-&O"-(1-("

?(/%0"8*01-?)")-1."&@3%)"*(/"*50-7

%>-.-51%)"

I?.82/#,$*#;H$KLMN$

$

•! *?88#,,#,F$•! !<R"21..1-(">*..)"GZM[D/I"

•! RL\OMMM"?(1P?%">*..%0)"

•! ]%0%*.">0-3)O"H^U"]0-3)"

*(/"XXA"]0-3)"

•! A(&%50*&%/"C%3-04(5"

&--.""

•! O"133#56#,F$T! K9"1(60*)&0?>&?0%"0%.*&%/"

30-:.%2)"GE,-0&*5%"1("

_1(%)"^"H--0")15(*.I"

T! \M"J151&*."_1(%)"

"I?.82/#,$+178"H$KLMR$•! KML$S05#,$G!RM"1(>-21(5">*..)"O"VM"3?),1(5"O"ZM"E?08%@I"

•! U6"&,%"!<Z"21..1-("0%51)&%0%/">*..%0)O"TURHLLL$04#5CV#4$."#/,#39#,$1,$:17/#7,$<KMW$04#5CV#4$1,$:#/13#>$

•! X721481,.#4$."7##$&'($13#7.,$.2$YZ[LHLLL$:17/#7,$-("',%*&"0?)&"GRMMN"^"RMM`"K]I"OFa_J"GRMMN"K]I"*(/"?()%*)-(*."0*1(6*.."GRMM`"K]I"

Q3155#4$@\;15,025$•! H1.-4(5"*"1(&%0*>48%"X%.3/%)+"*(/"1(&%0*>48%"ABCDEFE")?08%@)"&-"5%&"0%*.742%"1(6-02*4-("1("'-0%/*)"

•! _->*.1b1(5"&,%">-(&%(&)"*(/"30-81/1(5")3%>1;>"1(6-02*4-("&-"&,%"EFY)<"

•! A(>-03-0*4(5"'%*&,%0"1(6-02*4-(O".18%)&->+O"C?0*."Y1(*(>%"GCYEI"*(/"2*0+%&"1(6-02*4-("

"

<M>$Q7#];315C56$

<N>$J#7C30^#7$%;;3081C25$

<K>$Q315C56$

<_>$`2$.2$."#$/105$/#5?$ <a>$(#;#1.$31,.$7#8274056$

<b>$%44056$077061C25$E1.#7$!"#$%&'()'#*+,-.&'-/-+"#*01#$-(/#2"%&#

<R>$Q728#,,056#

$

c%"'1.."*)+"*:-?&"@-?0"^25#H$6#54#7H$*(/":17/056"#\;#70#58#"

<Z>$Q7#]&77061C25$

O"22,#$-2?7$.2;08$2:$05.#7#,.$

=013$:72/$15-$;"25#$$.2$31?58"$."#$;72671/A$

!#33$?,$1B2?.$-2?7,#3:$154$$E"1.$-2?$17#$322c056$:27$

M

U

K

I9#790#E$2:$."#$bLKb$%6708?3.?713$&5:27/1C25$*#7908#$3#4,&&#,&$-5,'&#4-,#&62&0$(-0#7-,8&,$#*01#$9*//:-/1&,#4*,9&,$#2-#+&2#*+,-0-9('#;&$2#%,*'<'&$#

!"#$,-,.#/$E033$;72904#$.10327#4$05:27/1C25$:72/$51C2513$167252/08$#\;#7.,$

<[>$Q2,.]P179#,.#

<U>$O72;$Q72.#8C25$

<T>$d#1."#7$)$830/1.#$

O133,$17#$13E1-,$:7##A$],--)%"%/"1708H$I72/0e1H$27$!06705-1A$

N

8028

<M>! Q2.1.2$

<K>! O1772.$

<U>! I5025$$$$$

<N>! `17308$

<[>! !2/1.2$

<R>! Q#;;#7$

P06"]913?#$"27C8?3.?7#$872;," Q?3,#)I03$*##4$O72;,$

<M>! O"08c;#1$

<K>! *#,1/#$

<U>! P17082.$X#15,$

<N>! J191$X#15,$

<[>! O2f25$

O#7#13$O72;,$

<M>! X17#3-$

<K>! +10^#$

<U>! *276"?/$

<N>! !#:$

<[>! d"#1.$

!"#$&'()*+*$,-,.#/$"1,$1$41,"B2174$."1.$E033$;72904#$14/050,.71.27,$E0."$7#13]C/#$,.1C,C8,$2:$."#$?,#7,$8133056$05.2$."#$,-,.#/A$$

9,%"ABCDEFE"/*),:-*0/"30-81/%)d"

•! C%*.742%"/*&*"-("&,%")@)&%2"?)*5%"

•! a?2:%0"-6")12?.&*(%-?)">*..)"

•! A(6-02*4-("-(">*..)"3%0"0%51-("*(/"?)%0)"0%51)&%0%/"3%0".*(5?*5%"

•! =//14-(*."/*&*"-("0*1(76%/"*(/"10015*4-("0%P?%)&%/"1(6-02*4-(<""

!"#$&'()*+*$*-,.#/$"1,$1$;?,"]B1,#4$&'($154$*+*$13#7.$,-,.#/H$.2$52C:-$

#\.#5,025$E27c#7,$154$,/133"234#7$:17/#7,$2:$15-$;#7C5#5.$16708?3.?713$

7#31.#4$0,,?#,$

9,%"ABCDEFE")@)&%2">*("*.)-d$

•! E%(/":-&,"ABC"*(/D-0"EFE"2%))*5%)"&,0-?5,"&,%"eH?),"'1&,"Y1.&%0f"6%*&?0%<"

•! E%(/"2%))*5%)"&-")%.%>&%/"1(/181/?*.)"&,0-?5,"&,%"eF*(?*."H?),f"6%*&?0%<"

•! =..-'"?)%0)"&-"0%>-0/"*(/"?3.-*/"8-1>%"0%>-0/1(5)"/10%>&.@"60-2"&,%")@)&%2<""

•! H0-81/%"*/21(1)&0*&-0)"'1&,"/%&*1.%/".-5)D0%3-0&)"-("&,%")&*&?)"-6"2%))*5%)<"

!"#$&'()*+*$*-,.#/$0,$;032C56$15$05.#718C9#$"#3;4#,c$."1.$E033$#51B3#$

#\.#5,025$E27c#7,$154$,/133"234#7$:17/#7,$.2$1,c$g?#,C25,$407#8.3-$.2$#\;#7.,$

9,%"ABCDEFE"1(&%0*>48%",%.3/%)+d$

•! C%>%18%/"2-0%"&,*("!MM"P?%)4-()"1("1&)";0)&"2-(&,"-6"31.-4(5"

•! c1.."%(*:.%"*/21()"&-"1/%(46@"&0%(/)D5*3)"'1&,"0%5*0/)"&-"&,%"&@3%)"-6"P?%)4-()":%1(5"*)+%/<""

•! c1.."%(*:.%">*..%0)"&-")-0&"&,0-?5,"P?%)4-()"*(/")-.?4-()"60-2"-&,%0">*..%0)"1("&,%10"*0%*<"

! G!

?> S+-+'15!X&##,!

!

!

!"

!"#"$%&'()**+',+%&-./0#"$%&'%()"*+,&'-.&&/0.1.'&.,&("2.3."2.45,6.724"2'4*&./"'%8679.:6%"-.*3+7(2",/";$;$"7(&.3("36"1'2(64"*762+-(2)"2'44(9'%.:6%4"

.%2".26*:6%4"""

.%.&/:-4<2'='3.&=7((%<67="

!"#$"%&&'()"#&&'%*$($%+'$%#$"(,-.%&/''0(*'123456(")-'12378

>"7(='6%4"!?"@6%(4""

AB"C67(2.4"D!E"F(,(&(4" G.79(74"(%=.=(2#"

•! $1(7"!>H)HHH"I63.&".26*:6%4#"•! $1(7"!HD)HHH"J'2(64"*762+-(2#"•! $1(7"A>H"K'44(9'%.:6%4"5(&2#"•! $1(7"AH)HHH"

09*%5:9$9&;'<)"#,,.*$'&%(&#*='12345>3/'?%;(.@%+',"#$"%&&5"%@(;%+'.*A#"B(C#*'8 1"2*30'4)325/*2'•! $1(7"1'2(64"*762+-(2".76+%2"-(7(.&"-76*"*762+-:6%"L76M"*&.%:%=)"+7(."4'2(027(44'%="*.-N.=("68"*7.-:-(4OP"

•! ;6%3(%3"'3(7.3(2",.4(2"6%"8((2,.-N"8769"8.79(74#"Q/,7'2"14"&6-.&"-6M"'%"9'&N'%="1'2(6"'%"$769'.P"R6M"*&.%:%="M5(.3"'%"S95.7.P"T.7&(/"*762+-:6%"'%"UVVWR<"

1"2*3'0/)**+"+#0''•! ?)X>!"4-7((%'%=4"'%"363.&P"X!"2'44(9'%.:6%4Y2./P"ZH)BE?"1'(M(74"7(.-5(2"2+7'%="35(4("4-7((%'%=4"L61(7"?H["68"35("1'(M(74"7(.-5(2"'%"363.&"61(7"35("/(.7O<"

,234.3+0'%/6"*7*2''•! $1(7.&&"X![".26*:6%"7.3(P"•! ?!)?DA".26*:6%4P"S**76\'9.3(&/"ABH".26*:6%4"*(7"1'2(6<""

DBE%++.*$'?.$.;(@'F"%%*',"#)%&&%&'.*;#';-%',"%5%G.&C*$'($".)9@;9"(@'%G;%*&.#*'&H&;%B88)3/*00*09'•! J'2(6"2'44(9'%.:6%"]".26*:6%"1(7'^-.:6%"*.73"68"_6,"2(4-7'*:6%4"68"N(,(&(0&(1(&"KS4P"

•! J'2(6"*762+-:6%"]"`+.&'3/".44+7.%-("1'4'34"-6%2+-3(2",/"C67(2.0&(1(&"UaU"]"b\3"W76-(44"$M%(74P""•! K.3."9.%.=(9(%3".%2"2.3."7(1'(M"-6%2+-3(2",/"C67(2.0&(1(&"c;I"6d-(74"]"R(='6%.&"T+7(.+4<"""

:*#"3+%&';5)*%509'

•! W76_(-3"a.%.=(9(%3";699'e(("LWa;O".%2"I(-5%'-.&"S21'467/";699'e((4"LIS;OP"

•! G'%.%-'.&&/"-6%37',+:%="36"35("*76_(-3",/"*76-+7'%="(`+'*9(%3P"•! K(3(79'%'%="=(6=7.*5'(4"36"(%=.=(<""

,<1=<09'

•! V.:6%.&"KS"-+77'-+&+9"0"S95.7."C67(3."]"I'=7./"C+N76"SIJbI4"-(%3(74"68"(\-(&&(%-(#"•! J'2(6"W762+-:6%"]"K'44(9'%.:6%"I6I"•! f.+%-5"'%"a.7-5"AH!X"

•! b9,(22'%="c;I0(%.,&(2"4(71'-(4"'%36"'%-69'%=".%2"'%04(71'-("KS4<"

"

>3';#'>1'6(,&/'IB,@%B%*;(C#*'J#"%+(&8 K;9+.%&'E%.*$')#*+9);%+8•! Q6M",(43"36"8643(7"6M%(745'*"68"35("K'='3.&"g7((%".**76.-5"M'35'%"M67(2.0&(1(&"(\3(%4'6%"4/43(94h"

•! Q6M"&6-.&'i(2"456+&2"1'2(6"*762+-:6%",("867"(j(-:1("(\3(%4'6%h""•! R(4*(-:1("76&(4"68"KS4".%2"962(&"8.79(74"M'35'%"35("K'='3.&"g7((%".**76.-5"36"(\3(%4'6%h"

•!C5.3".4*(-34"68"."=(%2(704(%4':1(".**76.-5"456+&2",("*76963(2"3576+=5"K'='3.&"g7((%k4"'%3(71(%:6%"'%"b35'6*'.h"

•! Q6M"26(4"35("1'2(60,.4(2".**76.-5".j(-3"KS4k"*(78679.%-(".%2"96:1.:6%h"•! c;I0(%.,&(2"4(71'-(4#"Q6M"(j(-:1(".7("-69*&(9(%3.7/"962(4"L1'2(6"l"cJRP"1'2(6"l"7.2'6P"7.2'6"l"cJRO"68"(\3(%4'6%"4(71'-(4h"

•! R.%269'i(2"-6%376&"37'.&#"c9*.-30&(1(&".-7644"'%-69(4".%2"*762+-:1'3/"•! S=.'%43"-+77(%3"(\3(%4'6%"437+-3+7("•! g(%2(7"l",(5.1'67"-5.%=("•! ;643"(j(-:1(%(44"

"

! G0!

A> CXDIC.S#!

!

! !

!"

!"#$%&#'()#*%+&

$,,-./0-,&123-452&6+72,-8-59

#"

6+72,-8-59&:/;+<&=>,/,7>/8&"+3.>7+;&"

•! $%&'(")*+,-.+./"01,2"3145*"

61-*-71*8"9.72-:8:;1.<"1-"*")18:,"

)+:=.7,"/.81>.+1-;"4-*-71*8"

<.+>17.<",2+:?;2"@+*-728.<<"

@*-A1-;"B@@C"<.+>17.<D"92.")18:,"

0*<"7:-/?7,./"1-"%EEFG"H:+72."

0:+./*"01,2"%1/*I*"J6'"

•! KL=.7M>.":N",2.")+:=.7,"0*<",:"

)+:>1/."*77.<<",:"N:+I*8"4-*-71*8"

<.+>17.<",:"N*+I.+<"<.7?+.85O"

,2+:?;2"/1;1,*8"/.>17.<"01,2"

L1:I.,+17".-+:88I.-,"*-/"

*?,2.-M7*M:-D""

P"

6+72,-8-59&:/;+<&=>,/,7>/8&"+3.>7+;&"

9:"I..,",2.":L=.7M>.<"N:88:01-;"

*7M>1M.<"0.+."?-/.+,*A.-"Q""

•!R:-/?7M-;"1-<M,?M:-*8"

*<<.<<I.-,<"

•!(.>.8:)1-;"I*-?*8<O"/.81>.+1-;"

,+*1-1-;<"

•!F+:7?+.I.-,"*-/"/.)8:5I.-,":N"

,.72-:8:;5"/.>17.<O"2?I*-"

+.<:?+7.<""

•!&0*+.-.<<"7+.*M:-"7*I)*1;-<"

•!S*?-72":N"/1;1,*8"4-*-71*8"<.+>17.<"

*,"<.>.-"&77:?-,"%.+>17."F:1-,<"

B&%F<C"

T"

6+72,-8-59&:/;+<&=>,/,7>/8&"+3.>7+;&"

•! &",:,*8":N"UVW").:)8."B!PW"0:I.-C"

.-+:88./"1-"@@"<5<,.I".8.7,+:-17*885"

*7+:<<"<.>.-"&%F<O"01,21-",2.")+:=.7,"

MI.").+1:/"L.,0..-"K7,:L.+"*-/"

(.7.IL.+O"#X!VD"K?,":N",2.<."#TY"

0.+."-.0"7?<,:I.+<D"""

•! %1/*I*"J6'"7:88.7,./"*+:?-/"PXOPXX"

Z9@"/.):<1,<"N+:I"UVW"7?<,:I.+<D"

92.".[1<M-;"VXY"I.IL.+<":N"%1/*I*"

J6'"0.+."+..-+:88./".8.7,+:-17*885"

?<1-;"@@",.72-:8:;5"*-/"<*>./"#X"

).+7.-,"I:+.",2*-")+.>1:?<85D""""

•! PXOXXX").:)8."0.+."+.*72./",2+:?;2"

*0*+.-.<<"7+.*M:-"*-/"4-*-71*8"

81,.+*75"7*I)*1;-<"

"

! G00!

2> CXDIQ.S!

!

! !

!"

#"NATIONAL LIVESTOCK MARKET INFORMATION SYSTEM

•! !"#$%&'(#)*+,-%(./0(*1$-2(3456789'(345:;070(978</;8.=(./0(>/./8;.=('?33549(95(9<7(-5@(95(;A3=7A7/9(9<7(B,-$"('C'97AD(-5@(=7.0(9<7(34587''(

•! @<7('?33549(E.'(F;:7/(95(47+;/;G.97(9<7('C'97A(9<.9(E.'(>/./8;.==C(?/'?'9.;/.H=7(

•! $A3=7A7/970(;/(IJ(3597/G.=(=;:7'958K(A.4K79'(.845''(L(47F;5/'(

•! MM(N7074.=(-5@('9.O'(94.;/70(

SMS - BASED MARKET PRICE COLLECTION TRAINING FOR 92 DATA COLLECTORS

AGP-LMD gave ToT training on NLMIS application for 66 women entrepreneurs in LVC

OUTCOME OF THE TRAINING & IMPLEMENTATION

•! @<7(A.4K7G/F(0;478954.97(7/.H=70(95(A./.F7(9<7('C'97A(E;9<(=7''('?33549(

•! @4.;/70(0.9.(85==78954'(.47(8.3.8;9.970(95('7/0(.(47.=+GA7(A.4K79(34;87(;/N54A.G5/(5/(E77K=C(H.';'(N45A(IJ(A.4K79'(

•! ,;:7'958K(94.074'P(H?C74'Q'7==74'(.47(E7==(.E.47(5N(9<7('C'97A(./0(;9'(.33=;8.G5/(

•! -;/0+'79?3'(.A5/F('9.K7<5=074'(.47(8<./F;/F(.'(B,-$"(8./(H7(9.K7(.'(./(.=974/.G:7('5?487(5N(34;87(;/N54A.G5/(

ANIMAL DISEASE NOTIFICATION AND INVESTIGATION SYSTEM

•! @<7(%R"(=7.0(9<7(;A3=7A7/9.G5/(5N(.(47.=+GA7(./0(';A3=7(95(?'7(#%B$"D(#)*+,-%(65;/9=C(E;9<(!BS#T(./0(,RU+**%(3456789'(345:;070(';F/;>8./9(978</;8.=(./0(>/./8;.=('?33549D(

•! $9&'(3;=5970(;/(LV(E5470.'(.845''(L(47F;5/'(

•! U5A3=7A7/9'(95(9<7(85?/94C&'(7O549(95(85A3=C(95(9<7(T$2(WX54=0(T4F./;Y.G5/(N54(#/;A.=(Z7.=9<[(47\?;47A7/9'(

OUTCOMES OF THE TRAINING AND IMPLEMENTATION

•! ]/5E=70F7(94./'N74470(95(47F;5/.=(./;A.=(<7.=9<(.'';''9./9'(./0(-5,S($@(7^3749'(

•! *45+.8G:7(0;'7.'7(5?9H47.K(;/974:7/G5/(•! #/;A.=(<7.=9<(.'';'9./9'('9.4970(

47354G/F(5/(0.;=C(H.';'(•! %R"(5_87(;'(;/(347+94./';G5/(374;50(95(

8<./F7(N45A(3.374+H.'70(47354G/F(95(9<7(/7E(7=78945/;8('C'97A(

•! -5,S(3=./'(95(?3+'8.=7(9<7(85:74.F7(95(`ab(HC(9<7(7/0(5N(()@*+$$((

Please visit: http://notification.systems

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

OUTCOMES OF THE TRAINING AND IMPLEMENTATION

! G000!

#> D&+*#[!.#&AB!K%&$0[!O#5A10)!

!

! !

!"

Photo Credit Goes Here

Photo credit: Tewodros T/Belcash

03/30/2016/Bethel Tsegaye/Innovation Investment Fund Manager/Mercy Corps Ethiopia

Mobile and Agent Banking in Somali Region of Ethiopia

PASTORALIST AREAS RESILIENCE IMPROVEMENT THROUGH MARKET EXPANSION (PRIME)

Livestock Productivity

Climate Change

Adaptation

Alternative Livelihoods

Learning / Knowledge

Management

Nutrition

HELLOCASH About the project

Goal: Economically stable population in the Somali Region of Ethiopia

Objectives:•! 50% of mobile phone owners

in Somali Region have access to financial services

•! 1,145 jobs created •! 65% of the HelloCash account

holders in Somali region use one add i t i ona l se rv ices through their mobile bank accounts

!"#$%"%&'&()#*+,&%+-)*&.)#+/0%1,)1/-,2-3*+%)

456)

746)

896)

:/-,)-3*+%)6)

;<=!)

>%$1*-3)

?@!<A)

Services •! Account opening at branch and at

agent, •! Deposit at branch and at agent, •! Transfer/withdrawal at branch

and at agent

Channels •! IVR – voice based •! USSD – menu based application •! SMS – Short message service •! Web – web based interface

Services are offered in; •! Somali •! Amharic •! Oromiffa •! Tigrinya •! English

PROGRESS TO DATE

No. of customers 65,371

Female 18%

Male 82%

Agents 126

Female 11%

Male 89%

Value of transactions: $3,476,165

Number of transactions:

38,188

Highest transaction

per day: $100,000

HELLOCASH Impact

•! In less than a year SMFI has been able to provide financial services to 65,371 users through it’s branches and agents.

•! The mobile and agent banking has enabled SMFI to reach 5 times the number of customers they had 3 years ago.

Targets for the next 3 years

Main focus will be having a total coverage of the SMFI all over the Somali Region:

•! Branches / Satellites (42) •! Agents (4,568) •! End users (730,057)

! ix!

f) Engine,!Save!the!Children!

!

! !

1

Technology-based nutrition job aids & services

SBCC Activities:

1.  Enhanced Community Conversation (ECCs) –  Improved community dialogue using audio players

2.  mNutrition SMS and IVR service for frontline workers –  Use mobile phones to receive nutrition information

and skills-based tips to help communities

3.  Mobile Phone Demonstration Videos –  Job aids for DAs to help them promotes agriculture

related skills and behaviors

“Virtual Facilitator” Approach Using audio recorded content to conduct ECCs

! Convenient ! More interesting, more participatory, more

interactive, and more fun ! Enhances the consistency & quality of the

information and the learning activities ! Adds value to the work of the CCAs ! CCAs don’t have to memorize health information ! Cost-efficient

Features of the Audio Player

•  Built-in Microphone / Headphones •  USB / SD card receptor slots •  External Charger / Power cord •  Alkaline battery port •  Play / pause •  Next / Previous •  Volume control

How ECC facilitators Use the Audio Player

•  Turn on the audio player to listen to the audio-recorded information, instructions, drama etc.

•  Turn off the tape player whenever they hear a special sound (a bell) on the audio-recording.

•  Turning off the audio-recording allows CCAs to lead participants through the discussion or activity that was introduced by the “Virtual Facilitators”.

Community Perceptions – Pros & Cons

•  Like the interactive nature of the ECCs •  Like the ‘Virtual facilitators’ friendly banter •  Feels like listening to the radio •  Like the songs, dramas, easy explanations

•  Length of ECCs – CCAs don’t time discussions, games, role plays

•  CCAs are used to talking – often paraphrase VFs and keep participants longer than necessary

•  CCAs wait for late-comers – frustrates others

Issues/Challenges of using audio player

•  Each ECC session is recorded as one track to minimize errors

•  CCAs can’t play back missed information •  Noise level and young children at mothers’

meetings can be distracting •  Few audio buttons have double functions – eg.

the next and volume control button is the same – needs care

! H!

!

!

!

1

mNutrition Service SMS Service – How it works SMS Service – How it works

ENGINE SBCC team sends out weekly text

messages

AEWs and HEWs receive text messages

prompting the to call into the IVR

service

Sample SMS: “Dear HEW - Do you know why the First 1000 Days are important? Pls call 0935988280 or 0935988281 for the answer + chance to win airtime!”

IVR Audio Messaging Example Pre-Recorded Audio Content Through Menu Options

Option 2B: Promote Joint Decision-Making about REST, SHARE & EAT practices?

Option 2 A: Nutritious foods for mothers and children 6-24 months to EAT?

Option 1 A-1: How can I help families to RAISE poultry and eggs

Option 1 A-2: Help families to GROW collard greens, OFS, carrots and tomatoes?

Option 2 A-2: Address taboos about women EATING more quality foods while pregnant or lactating

Issues/Challenges using mNutrition •! Sending bulk SMS through Ethio Telecom is slow •! Frequent power cuts – stops the transfer of SMS

data - even with UPS •! Frontline workers want to be compensated for

airtime lost – •! Mobile phones don’t have Amharic text capability •! Limited SMS characters (160) – difficult to do in

Oromiffa – SMS is sent in English •! Had to do English language comprehension test to

gauge level of comprehension

Mobile Phone Demonstration Videos

•! 1-2 minutes long •! Little to no text or

voice over •! Background nutrition

song. •! Interactive job-aid for

most DAs/AEWs who have mobile phones and can easily integrate these videos into their work

Mobile Phone Videos - Content Mini videos always link agricultural practices on improving dietary diversity of mothers & children 6-24 months. Examples of videos: 1.!Preserving vegetables and other foods through solar drying 2.!Hand-washing demonstration 3.!How to build a Tippy Tap 4.!How to add “STAR” foods to enrich thick porridge for children 6-24 months

•! Responsive feeding •! Meal quantity and frequency