Information Behavior

Week 4

Yong Jeong Yi

redpapa01@skku.eduFaculty Hall #40514

02-760-0259

Berrypicking

• Who is the developer of this

theory? From what field?

• Have you experienced

“berrypicking”?

2

• What is the context of

information seeking in this theory?

3

Berrypicking

• Compare specifically the

Berrypicking model with the

traditional information retrieval

model.

4

Berrypicking

• Upload your group’s discussion

to the iCampus < Discussion by

Tomorrow night 11:59 pm

( March 25th).

5

Berrypicking

Anomalous State of

Knowledge (ASK)

•Who has developed this theory?

•What is Anomaly or Anamalous?

6

ASK

• Lack of knowledge &

• Many other problems, e.g.,

Uncertainty

7

ASK

• Gaps (Dervin, 1983)

•Unconscious need (Taylor, 1968)

• Problematic situation (Wersig,

1971)8

ASK

• What is cognitive viewpoint in

p.46?

•Anomalous State of Knowledge?

For example?

9

ASK

• What does “The ASK

hypothesis has a clear

relationship to information

behavior” mean in p. 47?

10

ASK

11

12(Giphy, 2015) http://giphy.com/gifs/thank-you-i-dont-know-this-task-is-difficult-igB2Th

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