Information architecture 101

What goes on your website and where?

IntroductionWho’s in the room?

Agenda• How to identify audiences and define users

• Gathering information about audiences & users

• Mapping audiences & users

• Mapping and organizing content

• User goals and flows

• Wrapping things up

Problems

Website Problems• Too Much Content• Too Much Content on the Home Page• User’s Can’t Find Anything• No Starting Point!• High Bounce Rates & Low Engagement• Looks Ugly!• Don’t Know Where To Start• Other…

What is Information Architecture?

• Intentionally designed with users in mind and starts with them.

• It’s the basic structure of how information is organized so users can complete a goal.

• Provides hierarchy and helps understand how to prioritize content.

• Guides users towards a certain path and provide them options.

Identifying users

Gathering information

Listening & Research

•Interviews

•Analytics

•Trends

•Personas

User Groups & Goals

Prioritizing users & their needs

•Impression goals

•Collection goals

•Action goals

Do they align with our program & mission?

How can we fund them?

Where can I get information?

Who can I interview?

What will the experience be like?

How do I get involved?What will the experience be like?

How do I get involved?

How will I benefit from them?

How much does positioning cost?

What services are available?

How can I get resources?

Supporters

Members of Our Community

People who will Tell Our Story

Impression Goal: Trustworthy, Reliable, PrestigiousCollection Goal: History, Mission, Programs & ActivitiesAction Goals: Contact, Give Money

Impression Goal: Trustworthy, Positive, EngagingCollection Goal: Programs & Activities, ServicesAction Goals: Contact, Volunteer, Participate

Impression Goal: Reliable, UniqueCollection Goal: Current Activities, Stories, DataAction Goals: Contact for interview, Share stories

Mapping Content•Organizing content

•User flows and goals

Review• Identify Audiences

• Conduct research and collect insights, data and information

• Organize audiences into user groups

• Establish impression, collection & action goals

• Organize content based on user goals and flows

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Wednesday, February 26, 2014

http://www.limeredstudio.com/what-we-do/full-day-training/

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