Information Architects Information Design. Information Architects Someone who organizes material,...
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Information ArchitectsInformation ArchitectsInformation ArchitectsInformation ArchitectsInformation DesignInformation Design
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Information Architects
• Someone who organizes material, information.
• In most cases, this is for the Web.
• Problem:– IAs typically base their work on intuition, with
limited scientific basis or systematic methodology.
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Information ArchitectsSpecialize In
• User Needs and User Modeling.
• Quanitative and Qualitative Analysis.
• Business Analysis.
• User Interface Design & Evaluation.
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Usability Engineers
• Someone that specializes in usability design and evaluation of products.
• Works more on the evaluation end.
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Webmaster
• Someone who maintains a website.
• System Administrator.
• Problem:– Webmasters, try to do Information
Architecture and design.
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User Model vs. Conceptual Model
• IA must communicate with the user.
• Prototyping
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Prototyping
• Problem– Users get caught up in visual design
and interactions.– Users don’t focus on information design.
• Solution– Separate visual “look and feel” from
content.
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Wire Frames
• Web pages with content only, no images.
• Place holders for images.
• Users interact with wire frames.
• Focus is on content not “look and feel”
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Quick Links (Drop Down Box
Information Links: STUDENTS-PROSPECTIVE STUDENTS-EMPLOYEES-ALUMNI -TIGER FANS
Auburn University Logo & Heading
Selected Photos
4 RotatingAdvertisements
News Go to the news page
Submit
AU Seal
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Wire Frames
• Graphic designers work independently of IA.
• Gives the users, Graphic designers, etc. a common framework to use.
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Information Design
• Organize content according to user’s view.
• Database or relational design helps.
• Website’s organization should afford information relationships.
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