Information 2_0 and Beyond

8/7/2019 Information 2_0 and Beyond

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Information 2.0 and Beyond:Where are we,

where are we going?

APLIC 44th Annual ConferenceMarch 29th, 2011Washington, DC

Kristen Purcell, Ph.D.Associate Director, Research

Pew Internet Project


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Part of the Pew Research Center, a nonpartisan fact tank based inWashington, DC

Provide high quality, objective data to thought leaders and policymakers

Funded by the Pew Charitable Trusts

All findings are based on nationally representative telephone surveysof

U.S. adults age 18+ or U.S. teens ages 12-17

Drawn from dual-frame (landline/cell phone) samples


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The Evolution of the Internet

Broadband, Mobile,Social Networks, Apps

Todays Digital Information

Portable, Participatory,Personal

Librarians 3.0

Shifting Roles for Librarians


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Internet Evolution


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46% of adults used internet

5% had broadband connections athome


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In 2010, 74% Use the Internet

Teen data Sept 2009 Adult data Nov 2010


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High-speed connection brings greater overallengagement in online activities

Content creation meets the masses:

Blogging (14% of online adults)

Commenting (26%)

Downloading music (37%) or video (27%)

Watch online video (66%)

Search becomes the norm (87%)

In 2010, 65% Have Broadband at Home

Stage One in Internet Evolution: Broadband


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Internet access is highest among

Whites

College graduates

Those with incomes of $50,000+

Home broadband access is also most

common in white, highly educated and

more affluent households

But, There Remains a Digital Divide


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2% of U.S. adults

(able to participate ina telephone survey)have a disability orillness that makes it

harder or impossiblefor them to use theinternet

At least 1 in 4 U.S. adultslive with a disability thatinterferes with activities

of daily living

Of those, 54% use the

internet compared with81% of adults who reportnone of these disabilities

U.S. adults living withchronic disease are

significantly lesslikely than healthy

adults to have access

to the internet(62% vs. 81%)

Less Visible Digital Divides


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Cell phone use is on the rise


In 2011, 85% of Adults Have a Cell Phone

Stage Two in Internet Evolution: Mobile

In 2000, 53% of adultsowned a cell phone

In 2011, of UShouseholds are cell only


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Laptops arebecoming the

computer of

choice

For the first

time in 2010,adults 18-29

were more

likely to own a

laptop than adesktop


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Young Adults Lead the Way in Wireless Internet Use

Based on Nov 2010 Pew Internet Tracking Survey


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Among adults who use their cell phone to go online

Based on May 2010 Pew Internet Tracking Survey

In April 2009,

just 36% went online dailyvia their cell phone


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Overall, wireless internet users aremore engaged in online activities

Half of all African-American adults

in the US (48%) have used their cellphone to access the internet,compared with 40% of Hispanicadults and 31% of white adults

Overall, African-American adultsare the most active mobile internetusers

African-American mobile internet

use is growing at a faster rate thannon-Hispanic whites and Hispanics


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Based on Sept 2009 Pew Internet Survey


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Percent of US adults 18+ who own each type of gadget

85%

61%57%

43%38%

7% 6%

Cell Phone Desktop Laptop MP3 Player Game Console Tablet

Computer

e-Reader

Based on Nov 2010 and Jan 2011 Pew Internet Surveys

Tablet ownership

among U.S. adultsrose from

4% to 7%

between

September 2010and

January 2011

New Kids on the Block


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Mobile changes our

relationshipto time and space

I can get

the information I needwhen I want it,where I want it

Mobile has increasedaccessibility

for some populations


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Teens and young adults are the heaviest SNS users

In 2000, there wereno social network

sites or users

In 2005, 8% of

online adults usedSNS

In 2008, 35%

Today, 61% ofonline adults use

SNS

Stage Three in Internet Evolution: Social Networking


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Twitter is not as popular as SNS

On the horizon

In January 2011,17% of adult internetusers said they use a

geo-location

service or functionsuch as

Foursquareor

Google Latitudeto share

their locationwith friends

Total onlineadults 8%


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Fornetworkedindividuals,

informationis

embedded

andambient

SNS are Information Game Changers


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84% use cell phones

35% have apps

24% use apps

All adults

35% of adults have apps on their phones,but only 24% say they actually use them

According to theNielsen MobileInsights Survey,the most popular

apps are

Games

News/Weather

Map/Navigation

Social Networking


Are Apps the Next Major Step?

Stage Four in Internet Evolution: Apps


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11% of cell owners are not sure if theirphone is equipped with apps

29% of cell owners havedownloaded an app and 13% have paid to

download an app

Among those with apps,the average adult has 18 on his/her phone

App users are disproportionately male(57% male v. 43% female)

They are also more likely to be collegegraduates and have incomes of $75,00+

18-29 year-olds make up one quarter of thetotal U.S. adult population but almost half

(44%) of the app using population



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From Superhighway to Bypass?

Apps provide direct connections

to the information we want most

They can be web browsers,but they can also bypass the web

Apps can

bypass search

help answer questionshelp solve problems

help accomplish tasks


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Online News/InformationConsumption


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Industrial AgeInfo was:

Scarce

Expensive

Institutionallyoriented

Designed for

consumption

Information AgeInfo is:

Abundant

Cheap

Personallyoriented

Designed forparticipation


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The New

Information Ecology

Blurring line between newsand information

Information is free

Information is at my fingertips

Information is available when Iwant it

Information is available frommultiple sources


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Nine in ten American adults(92%) get news/info from multiple

platforms on a typical day

For six in ten Americanadults (59%), one of those

platforms is the internet

*Platforms include print newspapers, television, radio and the internet

Multiple Platforms are the Norm

Based on Jan 2010 Pew Internet Survey


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71% of American adults everget newsor information online

The majority of ONC are under age 50

Compared to other adults, ONCare

more educated

more affluent

disproportionately white andHispanic

more likely to have broadband

Almost a third are under age 30

The median age of ONC is 40

Who Gets Their News/Info Online?



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% of ONC Who Use Each Type of Site on a Typical Day

Most Popular Online Sources for News andInformation



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Most Popular Features of Online News Sites

% of ONC Who Say Each Feature is Important


The mostpopular featuresallow people tointeract with,

share, andcustomize theirnews and info.

This is

especially truefor young

adults.


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How many websites, if any, doyou routinely rely on for news

and information?

Do you have a favorite onlinenews source, or do you not

have a favorite?


Most People Get News from Multiple Sites


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Four Styles of Online News ConsumptionEfficient Grazers

Most use multiple sites, have no

favorite, and portals rank high as afavorite online news feature

Hunters and Gatherers71% go online specifically to get

news/information at least a few times aweek

Serendipitous News Discoverers80% come across news/information at

least a few times a week while they are

online doing other things

News/Info Receivers44% get news/information forwarded

through email, automatic updates and

alerts, or posts on social networkingsites at least a few times a week



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Three Emergent Themes of Information Consumption

Portable

ParticipatoryPersonalized


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26% of adults access news/infoon their cell phones

Among this population, 73% usesocial networking sites and

29% use Twitter

Typically a white male, age 34,employed full-time

One in ten adults gets news alertssent to their phone

On the Go News/Info Consumers



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37% of internet users have

contributed news content,

commented on it, or

disseminated it via SNS

Half of all online African-Americans(46%) are news participators

Overall, 71% of internet users getnews/info through email or posts on

SNS

Remember42% of ONC like sites where theycan easily share material

35% look for sites where they cancomment on stories

News Participators



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28% of internet users have

customized their homepage toinclude news/info of particular

interest to them

39% say being able to customize

content is something they look forin a news site

70% of adults say they areoverwhelmed by the amount of

news and information availabletoday

The Daily Me



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Shifting Roles

of Librarians/Info Professionals

What does allof this mean

for YOU?


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Role #1: FilterPeople still need trusted experts

to help them figure out whether information is

accurate and trustworthy

People all also need filters to explain how

information relates to them

Show people how/why informationis relevant

Allow people to customize informationto meet their own needs

Provide people with direct access to theinformation that means the most to them

Transparency = Trust


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Role #2: Curator

You can be the

one-stop shop people visit

Collect all relevant work/info(not just your own)

Provide links to primary and relatedsources and material

Recommend other sources,

experts and places

People seek aggregationand deep dives into information


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Role #3: Node in a NetworkYou can be a node in a network

Each person you touch represents anentire network

Make your information easy to share

Your information can have an organic lifebeyond your presentation of it

package it with that in mind

Networking can be multi-layered

Be prepared to loosen control butmonitor conversations around your work


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Role #4: Community Builder

Create your own networks

and build communitiesaround your material

Facilitate shared experiences,

connect people with shared interests

Get, listen to, and respond to feedback

Identify and meet peoples

needs by tuning in tothe online conversation


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Role #5: Lifesaver

Provide timely informationwhen and where people need it most

Make your information portable

Operate in a 24/7 worldin which there is constant connectivity

Identify and meet peoples

most urgent needs by tuning in tothe online conversation


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How Mobile Devices are Changing Community InformationEnvironments

http://pewinternet.org/Reports/2011/Local-mobile-news.aspx

How the Public Perceives Community Information Systemshttp://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx

Generations and their Gadgetshttp://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx

Mobile Access 2010http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx

Understanding the Participatory News Consumer

http://pewinternet.org/Reports/2010/Online-News.aspx

Social Media and Young Adultshttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Available at pewinternet.org


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Kristen Purcell, Ph.D.

Associate Director, ResearchPew Research Centers Internet &

American Life Project

[email protected]

Twitter: @kristenpurcell

Thank You!

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