Informatica Cloud Spring 2014

Ajay Gandhi, Cloud Product MarketingKrupa Natarajan, Cloud Product Management

www.informaticacloud.com@infacloud

Agenda

• Informatica Cloud Platform Overview

• What’s New in Cloud Spring 2014

• Cloud Designer for App Users and Developers

• Real-Time Hybrid App Integration

• Enhanced SAP Connectivity

• Q&A

2

Typical Salesforce LifecycleData Complexity Increases Over Time

Data

Time

Users create

duplicate and

incomplete records.

Use MORE functionality• Service• Marketing• New orgsAcquisition• New Org

Storage limit

reached

Side Effects• 10-15% of records are duplicates• 20% of users time doing administration• Duplication of effort and low productivity • Loss of confidence in the data

Users want “up

to the minute data –

on phone”.

Customize fields, add

users,load data.

New dev projects

proliferate sandbox

orgs.

Data

Time

Storage limit

reached

Get Control Of Your Salesforce DataYou Need More Than Just Integration

Integration & Synchronization

Development & Testing

Multiple Salesforce Instances

Cleansing & Maintenance

Business Processes

Informatica Cloud Platform: Broadest PortfolioCloud Integration and Data Management

Cloud Data Quality

Cloud MasterData

Management

Cloud Process

Automation

Cleanse and De-Dupe

VisualizeRelationships

Improve UserExperience

Leverage Existing Systems

CloudIntegration

SecureSandbox

Cloud TestData

Management

Over 100 Connectors

Informatica Marketplace Growth

1,121 Apps

783 Apps

43% Growth

319,000Visitors

138,000Unique Visitors

130% Growth

123,000Downloads

39,000 Downloads

210% Growth

http://marketplace.informatica.com

2012

2013

Year Over Year Metrics

DatabasesOn-Premise Apps Files

SaaS Apps

PaaS Apps Social Apps

Mobile Devices

Publish and Deploy

Manage SecureDesign and Develop

Data and Process Services

Virtual Data Machine

Informatica Cloud Platform

Informatica Cloud Spring 2014

Informatica Cloud Designer

• 100% Cloud

• Developer and App User Collaboration

• Productivity for Advanced Integration Use Cases

• Vibe Integration Packages

Visual Productivity for Advanced Cloud and Hybrid IntegrationInformatica Cloud Designer

Informatica Cloud DesignerAdvanced Integration, Simplified for All

Wizard-based, self-service user interface

Advanced drag and drop integration

• Developers• Architects

• SaaS Admins• Business Analysts

Configure/Execute

Technical Users Line of Business App Users

Developer ProductivityDrag and Drop Palette

Complex integration made simple, even for developersIntegration is abstracted from app changesExpanding advanced integration (DSS+ scenarios)

Developer ProductivityDynamic Connector Configuration

Instant API configurationSecure agent automatically self-upgrades endpointsFull metadata browse

Multiple connector configuration options

Developer ProductivityParameterized Templates

Parameterize source and target connectionsParameterize filter conditionsParameterize field mappingEnd result is a pre-built integration workflow template ready for app users to configure

Application User ProductivityWizards and Pre-built Integrations

Simple wizard to build any integration workflowStart with pre-built parameterized template to configureEnter parameter values such as filter conditions, custom fields etc. End result is a custom integration workflow built by app user

Introducing Vibe Integration Packages (VIP’s)Redefining Hybrid Integration Agility

VIPs=Pre-built parameterized integration workflowsBuilt by developers for app users and other developers/partnersApp users configure VIPs using wizards to build custom integrationsVIPs work with Cloud and PowerCenter (on-premises tooling)VIPs can be distributed via Informatica MarketplaceVIPs are easily embedded into 3rd-party apps via APIs

Building Custom Integration Applications Using VIPs

Vibe Integration Packages (VIPs)2

PowerCenter Workflows3

REST API

External Application on Partner’s Cloud3

Line of Business

App Users

Wizard-driven Custom Integration Applications3

Informatica Cloud Designer

1 Develop

Informatica, Developers, Partners,Marketplace

Cloud Designer Demo

Krupa Natarajan, Cloud Product Management

Cloud Designer Delivers Big Innovations

• Mappings and Templates (VIPs): any mapping can be easily converted into a reusable integration template through parameterization

• User friendly Configurator UI: Automatically generated wizard interface

• Rules-based Linking: Industry first – Integration rules update/resolve fields automatically when changed at source, even after integration has been deployed

20

Real-time Hybrid App Integration

Real Time App Integration Unparalleled Hybrid Choice

Cloud to On-Premises2Cloud to Cloud1

Firewall

Real-time process engine built into virtual data machine in secure agent and in the CloudBuilt-in security for enterprise-grade hybrid integration

SecureAgent

Secure port 443

Enhanced SAP Connectivity

23

Business Metadata SAP Connectivity

BA

PI

Get complete business metadata through BAPI

Where To Go For More Information

25

community.informatica.com/community/products/informatica_cloud

informaticacloud.com/products/cloud-services/advanced-integration.html

26

Join us in

Join us in Las Vegas: May 12-15, 2014

www.informaticaworld.com CLOUD DAY IS MAY 12

Q&A

• Ajay Gandhi, Cloud Product Marketing

• Krupa Natarajan, Cloud Product Management

27

www.informaticacloud.com

@infacloud