InfoOil Careers 2010 Media Guide

12

description

Media Guide for InfoOil Careers (http://careers.infooil.com)

Transcript of InfoOil Careers 2010 Media Guide

Page 1: InfoOil Careers 2010 Media Guide
Page 2: InfoOil Careers 2010 Media Guide

2

Table of Contents

Statistics………………………………………………………………………………………………………………………………………………………………… 3

Job Advertising……………………………………………………………………………………………………………………………………………………… 5

Resume Access……………………………………………………………………………………………………………………………………………………..

8

Banner Advertising………………………………………………………………………………………………………………………………………………..

9

Contact …………………………………………………………………………………………………………………………………………………………………

11

Rate Card ………………………………………………………………………………………………………………………………………………………………

12

Page 3: InfoOil Careers 2010 Media Guide

3

Statistics

Site Traffic Statistics

InfoOil has the largest oil and gas employment audience in the world with currently over 150,000 unique visitors each

month. As a result, we have roughly 76% of the North American oil and gas online employment marketshare.

Geographical Distribution

Worldwide this last 12 months (Oct 2008 - Sept 2009), we have had 12.4 million pageviews from visitors from all over the world.

Oil and Gas Industry Segmentation

InfoOil is proud to service the industry in all levels of employment, from welder to CEO.

Market Share The Best way to measure market share, and the value to your advertising dollars, is by relative popularity- ie.

comparing InfoOil Careers with any competitive alternatives you are considering.

Page 4: InfoOil Careers 2010 Media Guide

4

Ask us for Statistics - As us to send you the latest numbers that will show you what you need to know to make an advertising decision. Whether it be Impressions, Click Throughs, Number of Applications, CPM, CPC, or other values.

We can arm you with the values to make the right decision, whether it be us, or a competitor.

Talk to colleagues in the industry - and see what they are using, and how effective it's working for them. We have a long-standing track record as the most effective candidate sourcing site for quality staff in the oil and gas sectors,

and more and more industry HR and recruitment professionals are learning about us every week.

Page 5: InfoOil Careers 2010 Media Guide

5

Job Advertising

Since 2002, InfoOil has been helping match top employers with top talent. In that time, we have become the number

one oil and gas industry employment portal through results, not marketing.

With more than 600,000 job views each month by over 150,000 industry visitors, employers get premium exposure to the industry's most qualified professionals and trades-people, through posting their opportunities on

InfoOil Careers.

We have the largest upstream job database accessible to job seekers around the globe. We also have one of the fastest growing resume databases of the same professionals and trades-people available for your recruiting

needs.

Job Posting Packages:

Single Job Posting Cost - $200 USD

What you get…

Featuring - Your job ad featured as “HOT” at the top of the job listings. Branding - Your company logo prominently placed at the top of your job ad. Custom branding solutions

are available upon request. Exposure – Your ad stays fully discoverable within our system until 60 days has passed, your corporate

ad deadline arrives, or your ad has been filled – which ever comes first. Quality – More professional job seekers come to InfoOil because of the quality representation of our job

postings. Servicing – Your ads categorized and personally handled by an InfoOil Careers regional representative.

Included are: o Audience Exposure Matching / Optimization for your ad o Proper formatting as you intended it o Updating of your ad when/if you make changes o Consulting on ad designs or ad placement strategies (expectations management). o Limited refreshing of your ad, should your ad strategies change. o Customized solutions to maximize exposure to your target audience, and find the right candidates.

Page 6: InfoOil Careers 2010 Media Guide

6

Multiple Job Packs Cost

5 Job Pack - $850 - savings of $150 (15%) 10 Job Pack - $1,500 – savings of $500 (25%)

What you get…

The same good service, exposure, and results that you get with a single job ad, only more savings.

Employer of Choice Package

Cost – *Call for Customized Quotation. Cost is dependant upon factors the impact the degree of servicing,

customization, and levels of exposure.

What you get (for 12 months)…

*Unlimited Job Postings – We know that counting the number of jobs you’ve posted with your job posting service is a hassle, so once you’ve paid for this year, don’t worry about over posting. *We’ll agree on an expected limit, and if you go over this year, we’ll factor it into next year’s renewal. (call for details)

*Unlimited Resume Access – Unrestricted Access to the fastest growing and most active oil and gas resume / C.V. pool in the world. *Unlimited Access is restricted to the regular activities of candidate sourcing for employment or agency representation. Any resume sourcing usage for any other purpose (eg. automated marketing email list generation) will result in a breach of terms.

o Please note that and Employer of Choice Option will give you the option to opt out of having this resume access

o Should you choose the Resume access option the standard for this package is one full access, (at an additional cost to the basic Employer of Choice) and additional accesses are available at an additional cost per user.

Employer of Choice Listing – InfoOil Employers of Choice receive very high target audience exposure, having their logo contextually featured alongside all job lists on the site. The more a user refines their job search to find a job type that you provide, the higher the quality of exposure you receive to your target candidates. (call for further explanation)

Corporate Profile Page – A dedicated page, outlining your corporate mission or other statements, which displays all of your current active jobs. This is where passive qualified employees do their research to determine who they would like to work for.

Personal Service Provider – One of our representatives becomes your personal service provider, to ensure that any changes to job ads, or any emergencies with your posting needs, gets dealt with promptly – including advising on advertising strategies, results reporting, and more.

Page 7: InfoOil Careers 2010 Media Guide

7

Customized Candidate Sourcing Solutions Cost – Call for Customized Solution

What you get…

More than simply talking numbers, at InfoOil we are flexible in our ability and expertise to advise and/or design customized targeted solutions for our clients. Whether we are looking at response methodology, resume sourcing tactics, hybrid contextual banner branding, or any solution in between, there is a good chance that we already have a solution for your candidate sourcing needs. If we do not have one already

created and tested, we’ll work with you create a new solution.

Contact us now - our regional representatives are ready to customize a recruitment solution to suit your needs.

Page 8: InfoOil Careers 2010 Media Guide

8

Resume Access

With the fastest growing oil and gas resume / C.V. database in the world, InfoOil is quickly becoming

the database of choice to find both active and passive candidates. The active resume pool is so extensive that candidates are now able to compete for your eyes by paying to

feature their resumes (just as you feature your job ads). Resume access is highly monitored, in order to safeguard our members, and any abuse of the system outside

of the regular use of candidate sourcing is strictly prohibited.

Resume Access Subscriptions

Monthly Resume Access Cost - $200 / month. (minimum of 3 months)

What you get…

*Unlimited Access – Unlimited access to as many resumes as you require to fill your employment needs. *Unlimited Access is restricted to activities that are for sourcing candidates. Any resume sourcing usage for any other purpose (eg. automated marketing email list generation) will result in a breach of terms.

Specifications…

Purpose Validation – All requests for resume access must go through an approval process. Email Validation – All resume access accounts must be assigned to corporate email domains. Accounts

with public webmail domains such as Hotmail, Yahoo, Gmail, etc., do not qualify for resume access.

Annual Resume Access Cost - $1,800 / year.

What you get…

Savings - The same as a monthly access account, but for a 12 month period, and at 15% savings.

Page 9: InfoOil Careers 2010 Media Guide

9

Banner Advertising

InfoOil has been servicing the oil and gas employment sector for over 8 years, with an impressive lineup of past and present clients.

Outside of Job Postings and Resume Access, our clients most prefer the value they receive from banner advertising.

Our ability to over-deliver based upon contextual results, provides immeasurable value at measurable rates.

How it works…

You tell us what you need: o Who your target audience is, o What you expect for results (impressions, click-throughs, etc.), and o What kind of budget you are working with.

We build you a targeted banner ad campaign that fills your needs: o Puts you in front of your target audience, o Satisfies or exceeds your expected key performance indicators, and o Matches or comes in less than your budget price.

We send you reports on the performance of your advertising. o You renew another term, because you’re so happy with our service ;-)

Contextual Advertising We assign a custom algorithm to your banner ad, tailored to match what your audience is looking for on our site, so that only when the right audience is present, will your ad be displayed. This contextual system greatly increases the value of each impression, and high click-through rates are the proof that our system works. Google perfected it,

we’re employing it.

Location As InfoOil users trust that the advertising on InfoOil is relevant to their job search, we make it easy for the user to find, by currently having only one location on our host of pages. This banner ad is located between the users’ search options and their search results, and measures

468x60 pixels.

Page 10: InfoOil Careers 2010 Media Guide

10

Specifications If you want to send us a banner ad you create or have created, you can do so, so long as they adhere to the following

specifications:

Dimensions: 468x60 Acceptable Formats: Flash SWF, JPG, GIF Maximum File Sizes: 25 KB Flash, 12 KB JPG or GIF Linking URL: Any or none, must be fewer than 128 characters in length

If you would like us to assist you to create a banner ad, our web design team will be happy to help you build a banner

that will send the right message, using your corporate branding.

Customized Solutions If you have specific requirements that you need satisfied, we pride ourselves in our ability to work with clients in order to ensure that these strategies and methods are satisfied. Your own banner ad tracking software? – “no problem”.

Page 11: InfoOil Careers 2010 Media Guide

11

Contact Us

To find out more about our services and rates, contact the appropriate representative as outlined below:

Page 12: InfoOil Careers 2010 Media Guide

12

Rate Card

*All rates in US$

Job Posting Resume

Searching Packages

Free Posting

Single Posting

$200

5 JobPack$850

Resumes Only$200 / month

5 Job Pack + Resumes

$1000 / month

Employerof Choice

Employer of Choice Gold

5 Call Call

Custom Packages

HOT featured job

1 5

Contact yourregional

representativefor your custom

recruiting solution

Branded with company logo

60 day posting

Job seekers can apply online

Apply on your site

Viewed by all job seekers

Emailed to Job Seekers

Powerful resume search

Unlimited access to resumes

Contact job seekers directly

Contact job seekers online

Company logo on home

Featured listing with jobs

Link back to your site